tieu_luan_quan_tri_hoc_2__0054( mo quan ca phe)

8/8/2019 tieu_luan_quan_tri_hoc_2__0054( mo quan ca phe)

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A. PH N M U

1. L do ch n ti _ Tuy hi n nay trn khu v c ph ng 10 , qu n G V p t n t i nhi u qun c nh ng v n ko p ng nhu c u cho t t c cc thnh ph n x h i v a ph n ch c gi kho ng 17.000 tr ln . i v i sinh vin th l gi xa s kh c th nh n c !!! V v y chng ti quy t nh l p 1 d n qun c ph nh m ph cho nh ng t ng lai c a t n c & nh ng thnh ph n c thu nh p th p

2. M c ch nghin c u Thng qua vi c nghin c u v th tr ng, khch hng, i th ,.. :

_ N m c tnh hnh kinh doanh - a ra chnh sch kinh doanh ph h p mang l i hi u qu kinh doanh cho qu - nh gi kh nng ti chnh - r i ro - Cung c p d ch v gi i kht v m t s d ch v th gin khc cho khch hng

3. Ph ng php nghin c u - Thu th p thng tin:

+ Trn m ng, bo ch, xin s li u tr c ti p cc c a hng trang tr n i t cc siu th , cc qun caf, tr s a a ph ng,...

+ Tham kh o sch bo, t p ch v xin ki n t cc chuyn gia, cc ng i ng cng lnh v c.

- T ng h p v x l thng tin: + Ph ng php phn tch SWOT

+ Cc ph ng php phn tch nh l ng thng qua cc ch s ti chnh

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+ nh gi nh tnh theo ki n chuyn gia, theo quan st th c t v cc t tin thu th p c.

4. Ph m vi nghin c u : 4.1 Ph m vi khng gian

- ti ny ch nghin c u vi c kh i nghi p l d n thnh l p qun ca Sinh Vin t a l c t i 135 ng Quang Trung, ph ng 10, qu n G V p.

- S li u dng tnh ton l d li u th c p, qua kh o st th c t v on .

4.2 Ph m vi th i gian D n c ph m vi nghin c u t thng 11 nm 2008 n nay

5. C s d li u D li u c a d n c thu th p t vi c i u tra trn cc c a hng g , tr

tr n i th t trn ng Ng Gia T , qu n 10; t siu th Big C, ng T H Thnh, ph ng 14, qu n 10; siu th i n my Ch L n, ng An D ng V
http://www.vatgia.com/


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B. PH N N I DUNG Ch ng 1: M T T ng Quan

I. Gi i thi u s l c v qun - Tn qun: "CAF 7 SINH VIN- a i m : 135 Quang Trung, F.10, Q. G V p - Ngnh ngh kinh doanh : cung c p d ch v gi i kht - V tr trong ngnh : qun cafe

* M c tiu c a qun : - t c l i nhu n ngay t nm u ho t ng - t o tm l th gin cho khch hang - l n i giao l u c a sinh vin, cn b cng nhn vin, v cc i t ng kh - T i a ho s hi lng c a khch hng - t uy tn v i cc i t ng c lin quan: Nh cung c p, khch hng,..

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II.S n ph m 1.Cc lo i s n ph m kinh doanh

Cc lo i s n ph m c a qun c 4 nhm: I. CAFE II. TR-

YAOURT- SIRIII. N C DINH

D NGIV. SINH T - N C P

Cafe Tr lipton Chanh Sinh t duCafe Tr lipton s a Chanh dy bCafe s a nng Tr li Chanh mu i d a Cafe s a Tr o Cam v t sapchCafe rum Tr du Cam v t m t ong c chuaCafe s a rum Tr cam T c p c r tCafe capuchino Tr chanh dy D a N c p duCafe capuchino Tr g ng La hn qu th mB c x u Tr b ao Sm d a toB c x u Yaourt Sm d a s a cam

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Cacao nng Yaourt chanh Coktail nhoCacao Yaourt cam X mu i c chuaS a t i Yaourt du Sting du c r tChocolate Yaourt b c h Number one

Chocolate Sir s a TwisterSir s a du PepsiSir s a chanh Coca colaSir s a cam 7 upSir s a b c h Tr xanh

Dr.Thanh

2. nh v d ch v

Khi quy t nh kinh doanh ai cng mu n bi t mnh v tr no so v i i c a hng c a chng ti cng th , d a vo kh nng c nh tranh v kh nng pht th m nh c a c a doanh nghi p ti n hnh nh v d ch v v l a ch n cho mnh v nh s sau.

Cung cch ph c v (T t)

Gi (th p) Gi (cao)

Cung cch ph c v (X u)

Nhm qun c c l ng Qun 7 SINH VIN

Nhm qun tr s a Nhm qun dnh ch ng i

C thu nh p cao

S 1: Xc nh v tr c a c a hng so v i i th c nh tranh

5

B D


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Theo k t qu thm d th hai i th hi n gi ang ng v tr nh s i th (D) l nhm qun dnh cho ng i c thu nh p cao c xem l c cung ph c v r t t t v gi r t cao nn p ng cho s t khch hng. i th (C) l n qun tr s a c cung cch ph c v t t, gi cao nh ng c l i th v i cc mn tr nn p ng c m t ph n khch hang ch y u l nh ng sinh vin con nh giu. th (A) l nhm cc qun c c l ng, l i th l chi ph th p, gi r nn khch ch y u l nh ng sinh vin nh ngho v nh ng ng i c thu nh p th p.

D a vo nh ng thu n l i s n c v a i m, nhn vin, kh nng giao ti p v chi n l c v gi chng ti s t o ra quan h t t v i cc t ng l p khch h

nh cung c p c ng v i s on k t chng ti s c g ng quy t tm v cung ph c v s , v c nh ng chnh sch u i v gi nh m t ng b c v t qua cc q nhm (A), (C), v v n t i cung cch ph c v c a nhm (D) v t qua h . 3. S n ph m t ng lai :

Ngoi nh ng s n ph m nh trn. Hng thng qun chng ti s c nh ng ph m m i khch hng c th c nhi u l a ch n h n v t c nh ng s t mn nh monh mu n. III. Phn tch th tr ng 1. Th tr ng t ng quan

- p ng cho khch hng G V P l ch y u, thng qua cc cu c ti p v i nh ng ng i dn G V P chng ti c bi t a s nh ng ng i y c c u v u ng caf th gi n.

-Do d, nhu c u c n c qun caf gi c thch h p v cch trang tr p l c n thi t,theo nghien c u th G V P c khong 356 quan caf l n v r t n qun caf nh v v a.

- khi sy ra khng hong kinh t th nhu c u khch hng n qun caf gi nh ng trong th i gian g n y th khch hng n qun tng ln.

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- i th c nh tranh a s v n ch a p ng nhu c u c a khch hng . V d : qun caf o Nguyn ch ph c v vo bu i t i, khng gian cn h p, k thong, khch hng ch y u l nh ng ng i c thu nh p kh

T t c nh ng i u trn cho th y nhu c u c qun caf th gi n s tn a. Phn khc th tr ng

Theo hnh th c cc qun caf chng ti phn khc th tr ng theo cch sau Qun caf dnhcho ng i c thu nh p cao

Qun caf dnh chong

i c

thunh p

trungbnh

Qun caf dnhcho ng i c thu nh p th p

S l ng ng i u n

g

Chi m ph n t,ch y u l khch vip(khong

20%)

Chi m a s ,ch y u l h c sinh, sinh vin, ng i c

thu nh p trung bnh (50%)

Chi m t ng i,ch y u l cng nhn, sinh

vin (30%)

Qui m qun caf-*

L n, r t sang tr ng

T ng i l n,cng kh sang tr ng

R t nh

Tiu chu n n c u n

g

Ngon, T ng i ngon M c v a

Trung thnh Khng cao l m cao caoTnh tr ng khch hng

Khng th ng xuyn(Kho ng 3-4

Th ng xuyn

(Kho ng 4-5 l n/thng)

th ng xuyn

7

Hnh th c Qun cfe

Tiu ch


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l n/thng)M c s d ng T ng i Cao Th p

D a vo cc tiu ch hnh th c qun caf ta c th m ra nh ng qun caf h p v i nhu c u c a khch hng hi n nay. b. Th tr ng tr ng tm

cng nhn vin ,h c sinh,sinh vin l khch hng ch y u c a chng ti v l t ng l p c nhu c u l n u ng caf r t l n

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2. c i m khch hng Do khch hng chnh c a chng ti ch y u l cng nhn vin,h c sinh

vin nn h c cch s ng c a h n gi n,d g n gi. Khi n qun, i u m quan tm nh t l hnh th c ph c v v khng gian c tho i moi hay khng... N ra, theo tm hi u qua cc cu c ni chuy n v i khch hng chng ti c bi t khi qun caf h cn cn nh c nh ng i u sau :

- qun caf c y ti n nghi khng - M c gi c ph h p khng - C ph c v nhanh khng

- Ng i ph c v c nhi t tnh vui v khng 3. i th c nh tranh

M c d m ra qun cfe c nhi u i u ki n khch quan cng nh ch q thu n l i. Nh ng thnh cng khng ph i l chuy n d v khng ch c qun c a mnh m cn cc i th c nh tranh, h cng mu n t nh ng g h mu n, d chng ti ph i lm t t h n i th th m i thu ht c khch hng .

Hi n nay G V P ( ng quan trung) c nhi u 14-15 qun c ph, nh ng i th g n m chng ti ph i i m t, h c m i quan h lu b n khch hng trong vng kh lu. D r ng, h c nh ng thu n l i nh ng theo hi u th h cn y u trong cung cch ph c v . Ngay t u thnh l p qun caf c ti chu n b t t m i th lm hi lng khch hng m c cao nh t, c bi chu n b khu m i th ang y u.

4. Nh cung c pTheo quan ni m c a ti th nh cung c p ng vai tr quan tr ng t o nn th

cng qun, vi c t o quan h t t v i nh ng nh cung c p ch t l ng s c nh ng thu n l i to l n cho qun caf c a chng ti,nh ng tm c nh cung

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t t v ch t l ng, gi h p l l i u khng d . Qua qu trnh tm ki m v ch n hi n t i nh cung c p chnh c a chng ti l : caf TRUNG NGUYN,VINAMI cng ty n c gi i khc. 5. Cc y u t v m

- Trong n n kinh t th tr ng hi n nay, vi c m ra cc lo i hnh kinh do khng cn kh khn v lun c nh n c khuy n khch Cho nn v i lo i hnh doanh qun cafe th vi c ng k s d dng

6 - Th tr ng kinh doanh cafe trong t ng lai s pht tri n cao v l th tr h p d n cho cc nh u t .

6. Phn tch SWOTB ng 4: Ma tr n SWOT

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Ma tr n SWOT

O- C khch hng ti m nng ( sinh vin,..)(O1)

- Tm c ngu n cung c p nguyn li u t t (O2)

- M t dn c cao, s dn ng(O3)

- S l ng qun c

ch t l ng ph c v t t cn th p(O4)

T- C nh tranh v i cc qun c (T1)

S:- S n ph m a d ng, ch t l ng pha ch cao(S1) - Khng gian ph c v thong mt, ngn n p,(S2).

- u th v giao ti p(S3) - a i m thu n l i (S4) - Gi h p l (S5)

- Ng i qu n l c nng l c, c quy t tm(S6)

- Nhn vin nhi t, tnh vui v ,

ho t bt(S7)- C ph c v tr c ti p bng (S8)- Bn gh m i l , th t k c o(S9)

SO

- Thu ht khch hngti m nng(S1,S2,S3,S4,S5,S7,S8,S9,O1)

- Ngu n nguyn li u n nh (S6,O2)

- S l ng khch hng n v i qun ng (S1,S2,S3, S4,S5,S7,S8,S9,O3,O4)

ST

- Theo di v ki m sot tnh hnh d ch cm (S6,S3,T2)- Ginh th ng l i trong c nh tranh(S2,S3,S4,S6,S7,T1)

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W- Qun m i thnh l p, ch a c nhi u khch hng quen

thu c(W1)- Ch a c nhi u kinh nghi m (W2)- a i m thu m n(W3)

WO

- Huy ng ngu n v n (O1,O2,O3,O5,W2)

WT

- H c h i kinh nghi m (T1,W1)

Di n gi i ma tr n SWOT SO:

- Chng ti pht huy nh ng i m m nh n m b t cc c h i nh v i ph m ch t l ng, gi h p l, khng gian bun bn v giao thng thu n l i c v i kh nng ti p th , v i ng nhn vin nhi t tnh vui v s thu ht kh hng ti m nng thnh khch hng, c th tm c cc h p ng v i cc t tr i l n. Kh nng giao ti p v ng i qu n l c nng l c s c c h i thm cc nh cung c p t t.

ST:

- Nh vo kh nng giao ti p v nng l c qu n l c a ch c a hng s k t v i phng

chn nui th y a ph ng h n ch , ki m sot n n d ch cm - D a vo vo nh ng l i th so v i i th v kh nng ti p th , k s chu

ngnh c trnh cao, nhn vin vui v nhi t tnh t o s c m nh trong c tranh.

WO:- Cc doanh nghi p m i m th ng thi u v n v c a hng c a chng c

khng ngo i l do chng ti s tranh th s ng h c a nh n c v c

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h i l c quan c a c a hng v khch hng, nh cung c p, lm tng tnh thi c a d n c th huy ng ngu n v n t ngn hng, tm cc i tc doanh.

WT :- Trong th i bu i kinh t th tr ng hi n nay mi tr ng kinh doanh lun

ng, vi c c nh tranh v i cc doanh nghi p khc l c h i cho ng i kinh doanh tr

thnhtrong lm n v cng c thm kinh nghi m.

Ch ng 2: HO CH NH CH C NNG V NH GI TI CHNH I. Ti p th 1. Chi n l c gi

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Qun chng ti s cung c p nhi u lo i s n ph m a d ng v ch ng lo i nhi u m c gi khc nhau dnh cho m i i t ng khch hng t ng i c thu n th p n ng i c thu nh p cao, t cng nhn, sinh vin n cc doanh nhn, nhn vin.B ng 5: Gi bn cc s n ph m t i th i i m qun b t u ho t ng

TN S N PH M VT GIA I. Cafe

Cafe ly 10.000Cafe ly 10.000Cafe s a nng ly 12.000Cafe s a ly 12.000Cafe rum ly 15.000Cafe s a rum ly 15.000Cafe capuchino ly 20.000Cafe capuchino ly 20.000B c x u ly 12.000B c x u ly 12.000Cacao nng ly 15.000Cacao ly 15.000S a t i ly 12.000Chocolate ly 15.000Chocolate ly 15.000

II. Tr-yaourt-sirTr lipton ly 10.000Tr lipton s a ly 12.000Tr li ly 10.000Tr o ly 10.000Tr du ly 10.000Tr cam ly 10.000Tr chanh dy ly 10.000Tr g ng ly 10.000Tr b ao ly 10.000Yaourt ly 10.000Yaourt chanh ly 12.000

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Yaourt cam ly 12.000Yaourt du ly 12.000Yaourt b c h ly 12.000Sir s a ly 10.000Sir s a du ly 12.000Sir s a chanh ly 12.000Sir s a cam ly 12.000Sir s a b c h ly 12.000

III. N c dinh d ng Chanh ly 13.000Chanh dy ly 13.000Chanh mu i ly 13.000Cam v t ly 15.000

Cam v t m t ong ly 15.000T c p ly 12.000D a ly 10.000La hn qu ly 10.000Sm d a ly 12.000Sm d a s a ly 14.000Coktail ly 12.000X mu i ly 10.000Sting du chai 10.000

Number one chai 10.000Twister chai 10.000Pepsi lon 10.000Coca cola lon 10.0007 up chai 10.000Tr xanh chai 12.000Dr.Thanh chai 12.000

IV. Sinh t -n c p Sinh t du ly 15.000

b ly 15.000d a ly 15.000sapch ly 12.000c chua ly 12.000c r t ly 12.000

N c p du ly 15.000th m ly 12.000

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to ly 15.000cam ly 15.000nho ly 15.000c chua ly 12.000

c r t ly 12.0002.Chi n l c marketing

Pht t r i qu ng co t i cc tr ng H, trung h c, cc cng ty v ng i tru nin khu v c xung quanh . (1000 t r i pht trong thng u, sau c cn nh c pht thm hay khng). M i t r i gi m 10% cho 1 ly, nh ng khn c ng g p v i nhau

Qu ng co thng qua cc hnh th c ch y u treo bng rn cc tuy n n chnh

Trong tu n u khai tr ng khch hng s c gi m gi 50% trong ngy v 30% trong cc ngy ti p theo cho t t c cc s n ph m.

3. chi n l c phn ph i y l lo i hnh qun caf nn ch y u l bn tr c ti p ng i tiu dng kh

thng qua knh phn ph i trung gian no theo s phn ph i sau:

II. Ho ch nh nhn s 1. S t ch c

16

Qun caf 7 sinh vin

Khch hng t i ch

Khch hng mang v

CH QUN


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2.Ngha v- Ch qun: Ngha v : L ng i qu n l v i u hnh m i ho t ng qun, ch u trch nhi m tr c php lu t - qu n l: L ng i thay m t ch qun i u hnh ho t ng c a nhn vin - K ton: Theo di v ghi chp l i t t c m i ho t c a qun v t ng h p chi ph v xc nh doanh thu, l i nhu n c a qun bo co thu - Pha ch : l ng i pha ch cc lo i th c u ng - Thu ngn: L ng i tr c ti p tnh chi ph, thu ti n.. - Ph c v : gi i thi u menu v ph c v khch hng - Lao cng: l ng i r a ly v d n v sinh - B o v : l ng i gi xe v b o v ti s n c a qun 3. Nhu c u nhn vin, l ng, o t o v khen th ng a. Nhu c u nhn vin

- qu n l : 1 ng i, trnh cao ng ngnh Qu n Tr Kinh Doanh - K ton : 1 ng i, trnh trung c p tr ln chuyn ngnh k ton - thu ngn: 2 ng i, trnh trung h c ph thng tr ln, bi t s d ng y tn - Pha ch : 4ng i, c b ng ngh chuyn ngnh.

17

K TON QU N L

PH C V CA 1 PH C V CA 2 THU NGN LAO CNG B O V


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- Ph c v : 15ng i, c kinh nghi m ph c v , thng qua s ki m tra c a ch qun.

-Lao cng: 2 ng i

- B o v : 6 ng i, nam tu i t 18 n 35, c s c kh e t t b. L ng nhn vin B ng 6: L ng hng thng

Ch tiu S l ng

Ti n l ng

(tri u

ng)

Thnh ti n

(1000)

qu n l 1 7 7K ton 1 2 2thu ngn 1 1.5 3Pha ch 4 2 8Ph c v 15 1.2 18Lao cng 2 1.4 2.8B o v 6 1.2 7.2T ng 30 48

c. o t o v khen th ng - o t o: Ch qun ch u trch nhi m h ng d n cho nhn vin c a mnh q

v i cng vi c, c bi t l nhn vin ph c v v qu n l h ng d n ph c v v x , ngoi ra chnh b n thn ng i ch cng c n ph i h c v ki n th c chuyn ng ph c v t t h n.

- Khen th ng: Ngo i tr nh ng t th ng thm l ng vo d p l , t t, t l ch, o, nn, c a hng cn trch l i nhu n th ng n u v t ch tiu doanh thu. B

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php ny nh m kch thch s ph n kh i nhi t tnh c a nhn vin trong cng vi h lm t t cng vi c.

III. Trang thi t b , m hnh xy d ng, a i m 1. Trang thi t b u t ban u

B NG TNH CHI PH U T BAN U QUN C PH 7 SINH VIN

vt: ngn ng.

STT H NG M C U T SL VT GITHNH

TI NGHCH

1 Bn my trn: 50 ci

x

450 =

22,500

Gicc chngtrn

NgT cungc p

2

Gh my l ng l n, en tr ng:

200 ci

x

300 =

60,000

3 Bn g _ki ng vung, th p: 25 ci

x

420 =

10,500

4 n m ng i 1

00 cix

37 =3,700

5

lt ly b ng g (hi u: Cty

Chn Minh):

3

00 ci

x

3,65 =

1,0

95

GiSiu

Big cungc p.

6G t tn thu c b ng g m (TA58): 30 ci

x19,3 =

579

Mm Inox b ng n c cho ci 1 1,0

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7 nhn vin (304-36cm): 10x

00,9 = 09

8

Ly nh u ng tr cho

khch (Lucky LG-36-213,75ml):

300 ly

x5,5 =

1,650

9Ly nh u ng caf s a nng (Lucky LG-36-203, 50ml) 75 ly

x7,6 =

570

1

0

Ly u ng c ph (Ocean

Nyork B07811, 320ml):

1

50 ly

x

22 =

3,3

00

11

Ly u ng cam v t, u ng sinh t (Ocean Pils.B00910, 300ml):

150 ly

x10,6 =

1,590

12 Fin pha caf 50 ci

x5,6 =

280

13 Ly pha ch

4 ci

x17 = 68

14 Mu ng nh

75 cix

1,8 =1

35

15

Mu ng c ph v c ph s a b ng Inox: 200 ci x 4,8 = 960

16

Cy khu y n c (cam v t, Lipton, n c khc, ...):

100 ci

x1,2 =

120

1 Bnh th y tinh l n chm tr ci 3

20


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7 (LUMINARC, 1,3 lt): 5x

63 = 15

18

Phin l n pha c ph b ng Inox: 2 ci

x60 =

120

19 T m l t pha c ph:

2 ci

x25 = 50

2

0 Bnh th y R ng ng

2 ci

x

1

47 =

2

94Gisiu i n

myCh

L n cungc p

21 N i l n n u n c si:

1 ci

x

500 =

500

22 Bnh ch a c ph pha s n:

1 ci

x

120 =

120

23 K l n ng ly b ng Inox:

2 ci

x

600 =

1,200

24

Cc lo i chai, l khc ng m t s th khc ( ng, mu i, chanh mu i, ):

1 b

x

1,000 =

1,000

25

D g l n che n ng th i trang: 16 ci

x

1,490 =

23,840

Gi

wedvatgom cc p

2 Dn Amply (hi u Pioneer ci 8,3 8,3 Gi

21


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6 VSX-817-S, cng su t 360W): 1x

90 = 90

siu i n

myCh

L n cungc p

27 u a a nng:

1 ci

x

1,900 =

1,900

28 Tivi 40 inch (hi u TCL):

1 ci

x

9,990 =

9,990

2

9 Tivi 32 inch (hi u TCL):

3 ci

x

5,9

90 =

17,9

70

30 My quay sinh t (SANYO):

2 ci

x

950 =

1,900

31

T ng , kem, tri cy d a l nh, yaourt, dng l nh khc:

1 ci

x

8,500 =

8,500

32 My i u ha LG

2 ci

x

7,300 =

14,600

33 Dn loa (M , 500W/c p):

2 c p

x

3,500 =

7,000

34 Cp truy n Qu c t : 1 b

x

600 =

600

Gi

tr.

35

Ti n l p t Internet + B pht sng Wifi: 1 b

x

1,500 =

1,500

3 i n, n, n c, ti n cng: b 35,0 35,00

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6 1x

00 = 0

37 ng ph c nhn vin:

30 b

x

400 =

12,000

38

My tnh ti n i n t CASIO TK-T200 (c ktti n):

1 ci

x

6,970 =

6,970

39 My vi tnh 2 ci

x

10,000 =

20,000

Gicng

PhonV cc p

40

01 t qu y bar tnh ti n v dn nh c:

1 b

x

4,000 =

4,000

Gitr.

41

Trang tr n i th t, s a ch a qun, trang tr cy c nh:

1 l n

x

300,000 =

300,000

42 Chi ph b ng hi u, h p n:

1 b

x

20,000 =

20,000

43

Chi ph PANO v i qu ng

co: 3 t m

x

1,5

00 =

4,5

00

44Chi ph t c c 02 thng thu m t b ng:

2

thng

x

40,000 =

80,000

Gich

ngh45 Chi ph h tr b i th ng l n 60,0 60,0

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xy d ng cho ch t: 1x

00 = 00

T NG C NG:

750,3

15,

2. M hnh xy d ng: Hnh 1: M hnh xy d ng Qun caf g m: t ng tr t, l u 1, l u 2 v sn th ng. - T ng tr t: gi xe - T ng 1: g m 25 bn my trn, c 3 tivi, ch y u phuc v khch hng c nhu

c u xem truy n hnh, bong. - T ng 2: g m 25 bn g ki ng vung, ch y u ph c v truy c p wifi. - Sn th ng: 25 bn my trn, c khng gian thong mt. T c th ng m

c nh nh n nh p thnh ph v sn bay Tn S n Nh t.

3. a i m xy d ng

Qun t a l c t i s 135 ng Quang Trung, ph ng 10, qu n G V p. l n t p trung dn c ng c, cch i h c Cng nghi p kho ng 2km. Xung quanh c r t nhi u cng ty. Caf 7 Sinh Vin tuy n m ngay m t ti n nh ng v i cch xy d ng v thi t k qun t o ra khng gian thong ng v yn tnh cch bi t v i khng kh n o no nhi t bn ngoi, r t thch h p cho nh ng ai yu thch s yn v th gin.

V i v tr c a n m ngay m t ti n ng Quang Trung, pha sau l sn ba Tn S n Nh t, chung quanh qun t c nh ng ta nh cao t ng, nn khi qu khch trong qun, c bi t l sn th ng th s c m nh n c s m i l trong c m gi th ng th c caf y v i nh ng chi c my bay bay st t m u. IV. Ho ch nh ti chnh

24


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1. Cc kho n u t v ngu n v n ban u T NG C NG CHI PH U T BAN

U750,315,000

Vay NH: 200,000,000V n t c: 600,000,000D phng 49,685,000

Stt S c ph n hng v n Thnh ti n 1

50,000,000

250,000,000

3100,000,000

4100,000,000

5100,000,000

6100,000,000

7100,000,000

T NG C NG: 600,000,000

2. Ho t ng kinh doanh

B NG THNG S CHI TI T HO T NG KINH DOANH D N U T : QUN C PH 7 SINH VIN

S l ng bn: 75 bn

T ng s ly/bn/gi : 1.5 ly/bn/gi

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Gi ho t ng/ngy: 16

gi /ngy ( T 8h n 23 gi , v nh ng m c bng)

T ng s ly bn/ngy: 1,

800 ly/ngyCng su t nm ho t ng u tin l 40%

S l ng bn bnh qun: 720 ly/ngy

Gi bn bnh qun/ly:12,

000 /ly

Doanh thu bnh qun/ngy:8,640

,000 /ngy

S l ng nhn vin qun: 21 ng i

L ng bnh qun:1,371

,429 /ng i/thng

T ng l ng qu l ng/thng: 28,800

,000 /thng

L ng bnh qun/ngy:960,

000 /ngy

L ng tnh trn 01 ly n c: 1,

333 /ly/ngy

Chi ph i n cho qun:4,000

,000 /thng

Chi ph i n/ly n c: 185 /ly/ngy

Ti n n cho nhn vin: 8, /ng i/bu i

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750

Chi ph n cho nhn vin: 292 /ly/ngy

Chi ph n c s ch cho qun: 2,000

,000 /thng

Chi ph n c sach /ly n c: 93 /ly/ngy

Gi thu m t b ng: 40,000

,000 /thng

Ti n thu m t b ng hng nm: 480,000,000 /nm Chi ph cho ng i tr c ti p qu n l:

7,000,000 /thng

Chi ph cho thu ngn, k ton:5,000

,000 /thng

Chi ph thu b o v xe, d n xe cho khch:

7,200,000 /thng

Chi ph qu n l cho 01 nm:230,400

,000 /nm Li vay trung h n: 1.25% thngLi vay hng nm: 15.00% nm

Nhn vinbn:

15 ng i L ng:

18,000,000 /thng

Lao cng:

2 ng i L ng:

2,800,0

00 /thngPha ch : ng i L ng: 8,000,0 /thng

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4 00

T ng: 21 ng i

T ng l ng/thng:

28,800,000 /thng

L ng bnh qun:

1,371,429

/thng/i

nhn vin

qu n l 1 ng i l ng 7000000 /thngnhn vin thu

ngn 2 ng i l ng 3000000 /thngnhn vin k

ton 1 ng i l ng 2000000 /thng

nhn vinb o v xe 6 ng i l ng 7200000 /thng

T NG CHI PH HO T NG C A QUN C PH 01 NGY

- L ng nhn vin:

1

,333

/ly/ng

y =

96

0,000 /ngy

- i n:

185

/ly/ng

y =

13

3,333 /ngy

- N c:

93

/ly/ng

y =

6

6,667 /ngy

- Nguyn li u:

3

,000

/ly/ng

y =

2,16

0,000 /ngy

- Ti n n nhn vin:

292

/ly/ng

y =

21

0,000 /ngy

- Chi ph m t b ng: 1,33

3,333 /ngy =

1,33

3,333 /ngy

- Chi ph qu n l:

640

,000 /ngy =

64

0,000 /ngy

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- Chi ph li vay

ngn hng:

83

,333 /ngy =

8

3,333 /ngy

- Thu :

455

,775 /ngy =

45

5,775 /ngyT NG C NG CHI PH/NGY:

6,042,442 /ngy

DOANH THU NGY T:

40%

8,640,000 /ngy

L I NHU N T/NGY: =

2,597,558 /ngy

L I NHU N T/THNG: =

77,926,750

/thng

L I NHU N T/NM: =

935,121,000 /nm

T su t LN/Dthu/ngy: 30.1%

3. Thng s u vo v nh y c a d n 3.1 Thng s u vo c a d n

I. NHM THNG S V N U T Gi tr (VND) T tr ng

1. T ng v n u t 750,315,000 100%

2. Ngu n v n u t 750,315,000 100%

- V n t c 600,00

0,000 80.0%

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- V n vay TCTD khc

- 0.0%

- V n vay VIB

200,00

0,000 26.7%3 Kh nng tng gi m v n u t 0%4 Nhu c u v n l u ng 5% Doanh thu

- V n t c 100%Nhu c u

VL

- V n vay TCTD 0%

Nhu c u

VL

- V n vay VIB 0%

Nhu c u

VL5 K ho ch gi i ngn 5.

1 Nm th nh t 800,00

0,000 ng

- V n t c 600,00

0,000 ng

- V n vay TCTD khc

- ng

- V n vay VIB200,000,000 ng

5.

2 Nm th hai

- ng

- V n t c

- ng

- V n vay TCTD khc

- ng

- V n vay VIB

- ng

II.Nhm thng s v ch thu , chi ph s d ng v n

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1 Thu TNDN 28% /nm2 Li vay v n - Li vay trung di h n huy ng khc 0.0% /nm- Li vay trung di h n c a ngn hng 6.00% /nm- T su t LN/VCSH 25% /nm3 Li su t chi t kh u 21.6% /nm4 Th i gian tr n trung di h n - Ngu n vay huy ng khc: 0 /nm- Vay ngn hng: 3 /nm5 Hnh th c tr n trung di h n 1

Tr n g c bnh qun, li gi m d n theo s d

1

Tr n g c + li bnh qun

2

Tr n g c theo t l %

36 Ngu n tr n v n vay hng nm

- LNST 25%

III Nhm thng s KTKT, khai thc d n

1 Cng su t thi t k 648

,000lyn c/nm

2 M c huy ng Cng su t thi t k - Nm u tin sau u t 40% CSTK

-

Nm th 2 tng CSTK so v i nm u tin 10%

Nm u

tin

-

Cc nm sau, tng CSTK so v i nm

tr c 5% Nm tr c

3 Kh nng tiu th SP 100%

4 Gi bn s n ph m 12

,000 /ly5 Chi ph

5.1 Bi n ph - Nguyn v t li u 3, /ly

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000Thay i CP NV L 0%

- i n

185 /ly

- N c

93 /ly

- L ng

1,

333 /ly

-

Chi ph khc (n tr a, chi u cho nhn vin):

292 /ly5.2 nh ph

- CP qu n l230,400,000 /nm

- CP bn hng

- /nm

- CP thu m t b ng 480,00

0,000 /nm

- CP khc (quan h , qu bi u, ti p khch): 12,000

,000 /nm

3.2 Thng s nh y c a d n

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B ng 1: S thay i gi bn nh h ng n hi u qu c a d n

Ch tiuGi bn

0% -5% -15% -20% -2NPV 2,553,975,587 2,136,255,543 1,300,815,455 883,095,412 465,375,368RR 116% 102% 73% 57% 41%

ROE 141% 123% 86% 68% 48%T s kh ng tr n

8.

65 7.56 5.37 4.27 3.18

T su t LN/ DT 30% 27% 22% 19% 16%T su t LN/ VCSH 200% 176% 127% 103% 79%T su t LN/ VT 161% 142% 103% 83% 64%Th i gian

r n th c VIB

1 1 2 2S nm b ung ngu n

r n 8 8 8 8

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B ng 2: S thay i chi ph NVL nh h ng n hi u qu c a d n

Ch tiuChi ph NVL

0% 10% 15% 20% 2NPV 2,553,975,587 2,345,115,565 2,240,685,554 2,136,255,543 2,031,825,532 2RR 116% 109% 106% 102% 99%

ROE 141% 132% 128% 123% 119%T s kh ng tr n

8.

65 8.11 7.83 7.56 7.28T su t LN/ DT 30% 28% 27% 26% 25%T su t LN/ VCSH 200% 188% 182% 176% 170%T su t LN/ VT 161% 151% 147% 142% 137%

Th i gian r n th c VIB


r n 8 8 8 8

B ng 3: Kh nng tiu th s n ph m nh h ng n hi u qu c a d n

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Ch tiuKh nng tiu th s n ph m

100% 90% 85% 75% 7NPV 2,553,975,587 1,718,535,499 1,300,815,455 465,375,368 47,655,324RR 116% 88% 73% 41% 24%

ROE 141% 105% 86% 48% 27%T s kh ng tr n

8.

65 6.46 5.37 3.18 2.08T su t LN/ DT 30% 25% 22% 16% 12%T su t LN/ VCSH 200% 152% 127% 79% 55%T su t LN/ VT 161% 122% 103% 64% 44%Th i gian

r n th c VIB


r n 8 8 8 8

B ng 4: Kh nng huy ng CSTK nm u tin nh h ng n hi u qu c a

Ch tiuKh nng huy ng CSTK nm u tin

35% 30% 25% 20% 1NPV 2,553,975,587 1,597,388,559 1,119,095,044 640,801,530 146,943,368RR 116% 80% 63% 45% 27%

ROE 141% 95% 73% 52% 30%T s kh 8. 5.99 4.65 3.32 1.94

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ng tr n 65T su t LN/ DT 30% 27% 25% 22% 18%T su t LN/ VCSH 200% 147% 120% 94% 67%T su t LN/ VT 161% 118% 97% 76% 54%Th i gian

r n th c VIB


r n 8 8 8 9

B ng 5: S thay i gi bn v chi ph nguyn li u nh h ng n ch tiu NPV

S thay i gi bn 2,553,975,

587 -15% -20% -25% -25% 1,196,385,444 778,665,401 360,945,357 110,313,331S thay i gi 10% 1,091,955,434 674,235,390 256,515,346 5,883,320nguynv t li u 15% 987,525,423 569,805,379 152,085,335 (98,546,691

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20% 883,095,412 465,375,368 47,655,324 (202,976,70225% 778,665,401 360,945,357 (56,774,687) (307,406,713)

B ng 6: S thay i gi bn v chi ph nguyn li u nh h ng n th i gian tr n

S thay i gi bn

1 -5% -10% -15% -2

5%

1 1 2 2 S thay

i gi 10%

1 1 2 2 nguynv t li u 15%

1 1 2 2

20%

1 2 2 2

25%

1 2 2 2

B ng 7: S thay i gi bn v kh nng tiu th s n ph m nh h ng n ch tiu NP

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S thay i gi bn 2,553,975,

587 -5% -10% -15% -295% 1,739,421,501 1,342,587,460 945,753,418 548,919,377

Kh nng 90% 1,342,587,460 966,639,420 590,691,381 214,743,341tiu th

s n ph m 85% 945,753,418 590,691,381 235,629,344 (119,432,69480% 548,919,377 214,743,341 (119,432,694) (462,263,585)75% 152,085,335 (161,204,698) (484,940,247) (826,821,196) (

B ng 8: S thay i gi bn v kh nng tiu th s n ph m nh h ng n th i gian tr

S thay i gi bn

1 -5% -10% -15% -2

95%

1 1 2 2

Kh nng 90%

1 2 2 2 tiu th

s n ph m 85%

2 2 2 3

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39/48

80%

2 2 3 4

75%

3 3 4 6

4. K t qu kinh doanh c a cng ty

PH C L C 3: B NG K T Qu KINH DOANH HNG N

STT

Kho n

m c Nm 0 1 2 3

I

T NG DOANHTHU

3,110,400,000

3,888,000,000

4,276,800,000 000

CS hng

nm 40% 50% 55%

-

S n l ng tiu th

259,

200

324,

000

356,

400 800

-

Gi

bn/DVSP 12,

000

12,

000

12,

000 000

IIT NG CHI PH

2,028,240,000

2,341,940,000

2,496,790,000 000

1 Bi n ph 1,270,800,

0001,588,500,

0001,747,350,

000 000

-Nguynv t li u

777,600,000

972,000,000

1,069,200,000 000

- i n 48,000,

000

60,000,

000

66,000,

000 000- N c 24,000, 30,000, 33,000,

39


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000 000 000 000

- L ng 345,600,

000

432,000,

000

475,200,

000 000

-

Chi ph

khc 75,600,

000

94,500,

000

103,950,

000 000

2 nh ph 757,440,

000753,440,

000749,440,

000 000

-

CP qu n

l 230,400,

000

230,400,

000

230,400,

000 000

-

Qu khen

th ng 23,040,

000

23,040,

000

23,040,

000 000

-CP thu t

480,000,000

480,000,000

480,000,000 000

- CP khc 12,000,

000

12,000,

000

12,000,

000 000

-

Li vay

TDH 12,000,

000

8,000,

000

4,000,

000 0

III

L i nhu n tr c thu 1,082,160,000 1,546,060,000 1,780,010,000 2,0

Thu

TNDN 303,004,800 432,896,800 498,402,800 563,90

IV

L i nhu n sau thu 779,155,200 1,113,163,200 1,281,607,200 1,4

Vi m ho v n

-

Doanh thu

ho v n 1,280,681,331 1,273,918,121 1,267,154,912 1,260,39

40


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-

Cng su t

ho v n 41.17% 32.77% 29.63%

-

Cng su t

ho v n bnh qun 31.10%

-

Doanh thu

ho v n

bnh qun

1,268,507,554

VICH TIU SINH L I

-

T su t LN/DT 30%

-

T su t LN/VCSH 200% TSLN/VDT 161%

VII

TH I GIANHONV N

-

Dng ti n

hon v n (774,315,000) 779,155,200 1,113,163,200 1,281,607,200 1,450,05

-

Lu k dng ti n (774,315,000) 4,840,200 1,118,003,400 2,399,610,600 3,849,66

-

Th i gian

hon v n 1.00 nm

5. K ho ch tr n v n vay

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STT Ch tiuLi

su t Nm

1 2 3

1 D n u k 200,000,

000133,333

,33366,666

,667

- Vay VIB 0.2%200,000,

000133,333

,33366,666

,667

2Tr n g c trong k

66,666,667

66,666,667

66,666,667

Vay VIB66,666,

66766,666

,66766,666

,667

a

Tr n g c bnh qun

66,666,

667

66,666,

667

66,666

,667

- Vay VIB66,666,

66766,666

,66766,666

,667

3 D n cu i k 133,333,

33366,666

,667 0

- Vay VIB133,333,

33366,666

,667 0

4Tr li vay trong k

300,000

200,000

100,000

- Vay VIB300,000

200,000

100,000

5T ng n ph i tr

66,966,667

66,866,667

66,766,667

-Tr n g c trong k

66,666,667

66,666,667

66,666,667

-

Tr li vay trong

k

300,

000

200,

000

100,

000

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6. S ti n ph i tr ngn hng bnh qun/thng G C V LI TR BNH QUN/THNG

Nm th 1 Nm th 2 Nm th 3 G c tr /thng:

5,555,556

5,555,556

5,555,556

Litr /thng:

25,000

16,667

8,333

S ti n tr /thng:

5,580,556

5,572,222

5,563,889

Ch ng 3 : nh Gi Ti chnh

I. nh gi ti chnhB ng 16: Dng ngn l u qua cc nm

Ch tiu Nm 0 Nm 1 Nm 2 Nm 3 Nm 4 Nm 5V n u t (vt:1000), (P) 292.710 Li su t chi t kh u(r) 10% Ngn l u rng(vt:1000), (cf) -292.710

71.102

79.844 88.586

97.327 106.069

P: v n u t ban u r: li su t chi t kh u CF: dng thu nh p rng qua cc nmDo li su t ti n g i l 9,6%/nm nn ti l y li su t chi t kh u l 10%/nm 1. Hi n gi thu h i thu n(NPV)

Th hi n t ng s ti n l i sau khi hon v n

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628.55)1,01(

069.106)1,01(

327.97)1,01(

586.88)1,01(

844.791,01

102.71710.292

)1(...

)1(1

5432

221

=+

++

++

++

++

+=

=+

+++

++

+=n

n

r

CF

r

CF r

CF P NPV

V y ta c NPV >0, d n kh thi. 2. Su t thu h i n i b (IRR)

Bi u hi n su t sinh l i th c t c a d n

%5,14)(21

121 =+

+=

NPV NPV rr NPV

r IRR

T a th y, su t sinh l i th c t c a d n IRR >10%, d n kh thi.

3. Ch s l i nhu n(PI) Th hi n t l hon v n c ng v i l i rng c a d n trn kho n u t

ban u

19,1=+== P

P NPV P

PV PI

T l ny t 1,19 t c t l hon v n c ng v i l i rng c a d n l 19% trn kho n u t ban u. So v i cc ngnh ngh c s v n u b ng d n ny th c ch s PI nh th ny t ng i t t.

4. Th i gian hon v n(PP) L th i gian ngn l u t o ra c a d n b p chi ph u t ba

u

1

0

+

=

+=n

n

t t

CF

CF n PP

n: s nm ngn l u tch ly c a d n 0.

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6,3586.88

586.88844.79102.71710.2923 =

++++= PP (nm)

PP = 3,6 nm, so v i cc d n c s u t b ng v i d n ny nh c a hng

t p ho th th i gian hon v n c a d n l c th u t c. B ng 17: Cc ch tiu nh gi tnh hnh ti chnh

Ch tiuNmI Nm2

Nm3

Nm4 Nm 5

V n vay /v n u t 0,51 0,51 0,51 0,51 0,51V n t c /v n u t 0,49 0,49 0,49 0,49 0,49L i nhu n rng /doanh thu 0,02 0,03 0,03 0,03 0,03L i nhu n rng /v n u t 0,24 0,27 0,30 0,33 0,36L i nhu n rng/v n t c 0,50 0,56 0,62 0,68 0,74Vng quay v n l u ng ( Doanh thu/VL ) 27,38 28,09 28,81 29,52 30,24

Nhn vo b ng trn ta th y: - V n vay/v n u t > l t t v cho th y doanh nghi p c kh chi m d n

v n.- V n t c/v n u t < l c v i u cho bi t doanh nghi p s d n

t t ng v n c a mnh v ang thi u v n. - L i nhu n rng/doanh thu t 0,02 nm I(nm 2005) cho thy doanh nghi p

l i nhu n ngay t nm u ho t ng v c xu h ng tng trong cc nm ti theo.

- L i nhu n rng/v n u t t 0,24 ng vo nm u l kh cao v m t b ra u t c kh nng sinh l i 24% v c khuynh h ng tng trong cc n ti p theo.

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- L i nhu n rng/v n t c = 0,5 vo nm I nh th l t t, cho th y doanh nghi p s d ng ngu n v n t c c hi u qu , l i 50% trn ng v n b ra cng c khuynh h ng tng qua cc nm.

- Vng quay v n l u ng = 27 nm 2005 l kh nhanh v cng nhanh cc n sau.

u cho th y d n t r i ro .

II. Nh ng r i ro c th g p

1. Nh ng r i ro c th g p - D bo nhu c u sai l ch do tnh Rl c quan d n n nh gi sai tnh hnh - B thi u st trong phn tch nh gi - Ch u nh h ng gin ti p t nh ng thay i c a i u ki n t nhin(m t ma ,

d ch,..)- Hnh th c bn g i u c kh nng g p ph i n kh i. -

Hng b h h i trong v n chuy n, l u kho - Nh n c s khng cn chnh sch u i cho ngnh chn nui khi gia nh p W 2. M t s bi n php kh c ph c r i ro - Bm st cc ngu n thng tin c lin quan

- Theo di tnh hnh hnh chn nui trong vng- K t h p v i cc phng chn nui th y a ph ng ki m sot v theo di di n

tnh hnh d ch cm gia c m - T o ra cc ph ng n tr n d dng cho khch hng - Ki m sot h n ch t n th t n u c x y ra - Ti tr r i ro - H n ch r i ro

46


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C. K T LU N V KI N NGH K T LU N:

Qua qu trnh tm hi u, phn tch v nh gi th d n thnh l p C a Hng Th c n Gia Sc Bnh Anc kh thi. V i nh ng chnh sch m c a hng th c hi v ho t ng v i ph ng chm Mu n cho n gia sc gia c m c a b con kho m nh, t nng su t cao s gp ph n h tr tch c c cho cc nh chn nui trong vng trong vi c pht tri n ngnh ngh , tm ki m l i nhu n ng th i chnh i u v xu th pht tri n c a ngnh chn nui cng t o i u ki n cho c a hng pht tri lu di .

KI N NGH :

47


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- Khi c a hng i vo ho t ng nn th ng xuyn theo di kh nng thanh to c a khch hng

- Ch c a hng nn ki m tra gim st ch t ch qu trnh mua bn - C p nh t th ng xuyn cc thng tin v gi c v tnh hnh chn nui v cc s

ki n c lin quan- Nng cao tinh th n on k t v trnh chuyn mn nghi p v c a nhn vin,

pht huy tinh lm vi c nhi t tnh c a h . - V pha nh n c c n quan tm h n n a v t o i u ki n thu n l i cho vi c v

v n.

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tieu_luan_quan_tri_hoc_2__0054( mo quan ca phe)