1. 1. CREATIVE BRIEF : ... ( )
2. 2. 3,5% / 1,5% 1L/ 0,5L : http://www.trikki.com.gr/
3. 3. 100% , () ( ) . ( ) . : http://www.trikki.com.gr/, ..
4. 4. SWOT : .. Strengths ( , , ) ( ) Opportunities brand ( , , ) Threats (, , , ) (. Alta My Market, ) Weaknesses brand ( 75% 60%) marketing ( : , , , , , , ) (My Market) S W TO
5. 5. brand ( ) (60+) , . ( , ) : , (). : ..
6. 6. ( ) , . : ..
7. 7. / 25-60 / (best value) -
8. 8. , , , . . , . - : http://www.trikki.com.gr/, ..
9. 9. ( , Carrefour, , SPAR , Mr. Grand . My market , Alta, . .) ( - ), . : http://www.trikki.com.gr/, ..
10. 10. : , , , , ( , ), , ( , ) , , , ( 1,10 , 1,40 1,18 ) . : http://www.trikki.com.gr/, ..
11. 11. , . : http://www.trikki.com.gr/, ..
12. 12.
13. 13. Brand Brand -
14. 14. Think Feel - Do Think: , . Feel: ! Do: , .
15. 15. 70% - (brand awareness).
16. 16. : brand
17. 17. & , , , , . Creative Concept target group .
18. 18. (slogan) , . ! !
19. 19. ( - . ) ( . ) (, )
20. 20. (awareness) brand , , , .
21. 21. Media Plan : (burst): -, - , : 2 / : 10.00 -13.00 , 2 /Prime time: 20.30 23.00 : ( ) : 25 *1 /=25 3 5 =2 * 150 = : 300 300*25 =15.000 *5 =37.500
22. 22. Media Plan : : 30 : 2 / : 8.00 11.00 : , , : 20 *0,50 =10 4 4 : 120 *4= 480 * 6 = 2.880*10= 28.800
23. 23. Media Plan : : / : , , : 3 2 3 : 3*1.000 =3.000*2=6.000
24. 24. = 72.300
25. 25. Storyboards
26. 26.
27. 27. : Posters
28. 28. SUPER MARKETS .. 1+1 , ( ) .. milkshakes , smoothies ( ). 1 + 1
29. 29. . , . . ( , , ).
30. 30. ( ). events .. , .
31. 31. / Belch, G. E., & Belch, M. A. (2012). Advertising and Promotion: An Integrated Marketing Communications Perspective. (9th ed.). Boston: McGraw Hill Irwin. . (2014). . ( ). : . , , (2014) [online] available from: [accessed 17/12/2014]