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資料編:平成 21年度「製造業」研究会実績
内閣府経済社会総合研究所委託事業
「サービス・イノベーション政策に関する国際共同研究」
Auchan….price Whole Food….variety and quality
Unilever: Back to the future?
Where is the difference between
Ecopoint and these examples?
A check of Customer’s feelingFig.2. The Ecopoint benefits
Price 63,1%
Environment 34,2%
Customisation 33,2%
Entertainment 25,1%
Source: Internal field interviews - panel of 280 customers
What about price?
Ecopoint is cheap and avoids
direct comparison on brand prices
I’ s a little help to prevent price wars
製造業研究会 2009 年度報告書 66