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Unit 5
Getting the message
Warming up + listening + speaking: 1 periods
Intensive reading: 2 periods
Extensive reading & writing: 1 period
Vocabulary & grammar: 1 period
教学建议:
convey, advertise, consideration, blame, react, annoy, accuse, associate, appeal, frequent, figure, profit, campaign, spokesman, illegal, target, attach, discount, bonus
重点词汇:
Grammar:Review the object complement
可充当宾语补足语的有名词副词
形容词介词短语
不定式ing 形式过去分词
利用单元话题使学生开拓思路,提高运用语言的能力。
Topic: advertising & advertisement
Sub-topics:1. Forms of ads2. Techniques in advertising3. Impacts of ads4. Attitudes: sense & sensibility
Reading Reading
Pre-reading discussion
1.Where can we usually find ads?
2.What’s your attitude towards ads?
3.What do you think
are some positive
and negative impacts of ads?
Fast Reading
Rearrange the
following statemen
ts according to their
sequence in the text.
1.People’s reaction towards ads
2. Positive effects of ads
3. How ads are presented
4. Distinguishing goods ads from bad ones
5. The basic principle of advertising
6. Tricks in bad adsKey: 3-1-5-2-6-4
Which of the following is the basic principle behind ads?
A.To provide accurate information and help consumers to find right product at the best price.B. To introduce a brand name to customers and meet their real needs.C. To create a desire in customers’ mind by appealing to their emotions.D. To give consumers love and,happiness and success.
What are the positive effects of ads according to the passage?
1.
Spread knowledge and publicize social problems
5.4.
3.
2.
Increase product sales
Reduce the cost of products
Help consumers choose among the products
Introduce new products
What tricks in ads are described in the text? Can you think of some examples in which these tricks are used?
1. Hidden information2. Exaggeration3. Bait and switch
Post-reading discussion
How can we be
rational consumers?