Unit6 Unit6

郧阳师专英语系商务英语精读课程组郧阳师专英语系商务英语精读课程组

Text:Text: Areas of Management Areas of Management

Teaching AimTeaching Aim 1. Learn something about Areas 1. Learn something about Areas

of Management; of Management; 2. Talk something about Areas 2. Talk something about Areas

of Management.of Management.

Important Points Important Points

1. Comprehend the meaning of th1. Comprehend the meaning of the text; e text;

2. Get familiar with the key words 2. Get familiar with the key words or phrases: or phrases:

vice vice 副的副的 janitorial janitorial 物业管理的物业管理的 survival survival 继续生存继续生存 oversee oversee 监督，监督， supervisor supervisor 主管；监督人主管；监督人 institution institution 机构；组织机构；组织 effective effective 有效的，有效的， inventory inventory 存货；库存存货；库存 typically typically 典型地典型地 foreman. foreman. 领班领班 sound sound 强有力的，强有力的，

evaluate evaluate 评价评价 compensate compensate 补偿；赔偿补偿；赔偿 recruit recruit 招聘招聘 implementation implementation 贯彻；执行贯彻；执行 gather gather

收集收集 disseminate disseminate 传播传播 dramatic dramatic 引人注目的；惊人的引人注目的；惊人的 emergence emergence 出现，出现， engage engage 从事从事 (be engaged in)(be engaged in) division division 部门部门 ;; deal in deal in 经营经营 As a result As a result 结果结果 a variety of a variety of 各种各样，各种各样， in contrast in contrast

相反，相反， put emphasis on put emphasis on 重视；偏重于重视；偏重于 engage in engage in 从事从事 . .

Difficult PointsDifficult Points

1. Answer the questions about 1. Answer the questions about Areas of Management orally; Areas of Management orally;

2. There are many new words in 2. There are many new words in the text;the text;

3. Translate some difficult 3. Translate some difficult sentences of the text into sentences of the text into English. English.

Teaching MethodsTeaching Methods

1. Discussing and summarizing t1. Discussing and summarizing the main idea about the text; he main idea about the text;

2. Memorizing the new words;2. Memorizing the new words; 3. Explaining the difficult words o3. Explaining the difficult words o

r sentences and making some exr sentences and making some examplesamples

Procedure Procedure

1. Warm-up; 1. Warm-up; 2. Text diving2. Text diving 3. Language focus;3. Language focus; 4. Sum up and assign 4. Sum up and assign

homework.homework.

HomeworkHomework

1. On Exercise-Book:;1. On Exercise-Book:; 2. Read the new words correctly 2. Read the new words correctly

and read the text fluently;and read the text fluently; 3. Do the exercises3. Do the exercises

Time 90Time 90 minutes minutes

Part One: Part One: 15 minutes15 minutes

ⅠⅠWarming-up Warming-up 1. Brainstorming: Work with 1. Brainstorming: Work with

your partner and write out your partner and write out words or expressions about words or expressions about the titles of managing staff.the titles of managing staff.

Chairperson of the board Chairperson of the board 董事董事会主席， 会主席，

President President 董事长， 董事长， Managing Director Managing Director 常务经理， 常务经理， General manager General manager 总经理， 总经理， DeputyDeputy ／／ Vice president Vice president 副董副董

事长， 事长， DivisionDivision ／／ Department manager Department manager

司 司 / / 部经理， 部经理，

Superintendent, Superintendent, 主管人、警司， 主管人、警司， Supervisor, Supervisor, 主管， 主管， Chief Executives ( CEO, CFO, CChief Executives ( CEO, CFO, C

IO, etc. ), IO, etc. ), 首席执行官（行政总裁，首席财首席执行官（行政总裁，首席财

务官，首席信息官等） ， 务官，首席信息官等） ， Director, Director, 主任， 主任， Section chief, Section chief, 科长， 科长， Department head, Department head, 部门主管， 部门主管， Foreman, Foreman, 领班， 领班， Chief engineer ... Chief engineer ... 总工程师总工程师 ............

2. Pair work: 2. Pair work: Discuss the following questions Discuss the following questions with your partner.with your partner.

⑴ ⑴ Where do we suppose to find maWhere do we suppose to find management?nagement?

Some students may say“ in businesSome students may say“ in busines

s”, but actually management can be s”, but actually management can be found wherever people work togethefound wherever people work together in groups. r in groups.

So management takes place not onSo management takes place not only in business settings but also in scly in business settings but also in schools, hospitals, the military, governhools, hospitals, the military, government, service organizations, etc. ment, service organizations, etc.

有些学生可能说“在商务上”，有些学生可能说“在商务上”，但实际上，管理可以在任何有合但实际上，管理可以在任何有合作人群的地方找到。因此，管理作人群的地方找到。因此，管理需要的地方，不仅在商务上，而需要的地方，不仅在商务上，而且在学校，医院，军队，政府，且在学校，医院，军队，政府，服务机构等。 服务机构等。

⑵ ⑵ What is the purpose of manaWhat is the purpose of management?gement?

Management is the process of cManagement is the process of coordinating human, physical, anoordinating human, physical, and financial resources tod financial resources to

achieve an organization’s objectiachieve an organization’s objectives. ves.

⑶⑶What are the major functions of What are the major functions of business management?business management?

The major functions of business The major functions of business management include planning, management include planning, organizing, staffing, directing, and organizing, staffing, directing, and controlling. Human resources controlling. Human resources (employees), physical resources (employees), physical resources (materials and machinery) and (materials and machinery) and financial resources (money) can work financial resources (money) can work efficiently only with careful efficiently only with careful Coordination of management. Coordination of management.

业务管理的主要职能，包括规业务管理的主要职能，包括规划，组织，人事，指挥和控制。划，组织，人事，指挥和控制。人力资源（雇员） ，物资资源人力资源（雇员） ，物资资源（材料和机械）和财政资源（金（材料和机械）和财政资源（金钱）可以有效地工作，只有小心钱）可以有效地工作，只有小心协调管理。协调管理。

⑷⑷What do you think is a manager's rWhat do you think is a manager's routine work?outine work?

A manager’s routine work is to get A manager’s routine work is to get things organized, to communicate witthings organized, to communicate with others effectively, to appraise staff h others effectively, to appraise staff promptly, to manage public relations, promptly, to manage public relations, and to put customers first. and to put customers first.

经理人的日常工作是组织工作，经理人的日常工作是组织工作，有效地与其他人沟通，及时地评价工有效地与其他人沟通，及时地评价工作人员，管理公共关系，并做到顾客作人员，管理公共关系，并做到顾客至上。至上。

⑸ ⑸ Who is the most suitable canWho is the most suitable candidate for management work in didate for management work in your class? And why?your class? And why?

⑹⑹What skills and abilities are deWhat skills and abilities are desired for management work?sired for management work?

The following skills and abilities The following skills and abilities

are the keys for success in manare the keys for success in management work: agement work:

To think logically to make correct or prompt To think logically to make correct or prompt decisionsdecisions ；；

有逻辑地思考，做出正确的决定或提示；有逻辑地思考，做出正确的决定或提示； Good at coordination workGood at coordination work ；； 善于协调工作； 善于协调工作； To deal with various kinds of people ranginTo deal with various kinds of people rangin

g from community leaders to employeesg from community leaders to employees ；； 与从社区领导到员工的各种层次的人打交道；与从社区领导到员工的各种层次的人打交道； To speak and write clearly and with authoritTo speak and write clearly and with authorit

yy ；； 清楚地发言、写文章来参与管理； 清楚地发言、写文章来参与管理； The ability to lead and influence others. The ability to lead and influence others. 有领导和影响他人的能力。有领导和影响他人的能力。

Part Two: Part Two: 10 minutes10 minutes Structure of Reading IStructure of Reading I Part I (Paragraph 1)Part I (Paragraph 1) A brief introduction of the areas of A brief introduction of the areas of

management.management. Part II (Paragraph 2-6) Part II (Paragraph 2-6) The responsibility of marketing managers, The responsibility of marketing managers,

financial managers, operation managers, financial managers, operation managers, human resource managers and information human resource managers and information managers.managers.

Part III (Paragraph 7)Part III (Paragraph 7) What should you do when you find such What should you do when you find such

gestures?gestures? It is vital for you to make the person It is vital for you to make the person

change to a different position. An easy way change to a different position. An easy way to do it is to hand him something and ask to do it is to hand him something and ask him to look at it, thus forcing him to change him to look at it, thus forcing him to change his position.his position.

Part Three: Part Three: 30 minutes30 minutesⅠⅠ Key Language PointsKey Language Points

1. janitorial: 1. janitorial: adj.adj. of or about the routi of or about the routine of housekeeping ne of housekeeping 物业管理的物业管理的

[[ 相关词相关词 ]] janitor janitor n.n. (especially American Englis (especially American Englis

h) one whose job is to look after a sch) one whose job is to look after a school or other large buildings (as an ahool or other large buildings (as an apartment or office), tends the heating partment or office), tends the heating system, and make minor repairs system, and make minor repairs 看看门人门人

Synonym: doorkeeper, caretakerSynonym: doorkeeper, caretaker

2. survival:2. survival: n. n. the state of contithe state of continuing to exist nuing to exist 幸存幸存 ;; 残存残存 ;; 生存生存

e.g. Hopes are fading for the sure.g. Hopes are fading for the survival of the missing climber.vival of the missing climber.

She was fighting for her poShe was fighting for her political survival.litical survival.

[[ 相关搭配相关搭配 ]] survival kit survival kit 救生箱救生箱 survival of the fittest survival of the fittest 适者生存适者生存 ;;

优胜劣汰优胜劣汰

[[ 相关词相关词 ]] survivesurvive 1)1) vi. vi. (on)to continue to live or ex(on)to continue to live or ex

ist, esp. after coming close to deist, esp. after coming close to death.ath. 幸存幸存 ;; 残存残存 ;; 活下来活下来

e.g. Her parents died in the accide.g. Her parents died in the accident, but she survived.ent, but she survived.

2) 2) vt. vt. to continue to live or exist ato continue to live or exist afterfter 比比 ------ 活得长活得长 ;; 经历经历 ------ 之后还之后还存在存在

e.g. She survived her son.e.g. She survived her son.

3. oversee:3. oversee: vt.vt. to be in charge o to be in charge of a group of workers and check tf a group of workers and check that a piece of work is done satishat a piece of work is done satisfactorily factorily 监督监督

e.g. to oversee the work/the wore.g. to oversee the work/the workerskers

4. inventory: 4. inventory: n.n. a list, esp. one a list, esp. one of all the goods in a place of all the goods in a place 存货存货清单清单 ;; 详细目录详细目录

5. foreman: 5. foreman: n. n. a worker who is ia worker who is in charge of a group of other worn charge of a group of other workers, for example in a factory kers, for example in a factory 领领班班

[[ 相关词相关词 ]] overseer overseer n. n. one who keeps watcone who keeps watc

h over and directs the work of oth over and directs the work of others, especially laborers hers, especially laborers 监工监工 ;;工头工头

supervisor supervisor n. n. one who is in chargone who is in charge of a particular department or ue of a particular department or unit nit 主管主管

6. sound6. sound 1)1) adj. adj. showing good sense or good judgmshowing good sense or good judgm

ent ent 明智明智 ; ; 有判断力的有判断力的 ; ; 合理的合理的 ; ; 正确的正确的 e.g. That’s very sound advice; you should te.g. That’s very sound advice; you should t

ake it.ake it. She is a very sound woman to have on thShe is a very sound woman to have on th

e committee.e committee. 2)2) adj. adj. in good condition; without disease or in good condition; without disease or

damage damage 完好的完好的 ; ; 健全的健全的 ; ; 无恙的无恙的 e.g. The surveyor reported that all the walls e.g. The surveyor reported that all the walls

were completely sound.were completely sound. The doctor certified that she was of sound The doctor certified that she was of sound

mind. (mind. ( 心智健全心智健全 )) 3) 3) linking v. linking v. to seem when heard to seem when heard 听起来听起来 ;;令人觉得令人觉得 ,, 似乎似乎

e.g. Your cough sounds better.e.g. Your cough sounds better. Does this sentence sound right?Does this sentence sound right?

7. compensate:7. compensate: 1) 1) vt. vt. (for) to pay someone money be(for) to pay someone money be

cause they have suffered injury, loss cause they have suffered injury, loss or damage or damage 补偿；赔偿补偿；赔偿

e.g. Many firms compensate their woe.g. Many firms compensate their workers if they are injured at work.rkers if they are injured at work.

2) 2) vi.vi. to replace something that has b to replace something that has been lost or damaged by providing or een lost or damaged by providing or doing something doing something 弥补弥补 ;;抵消抵消

e.g. Her intelligence more than compe.g. Her intelligence more than compensates for her lack of experience.ensates for her lack of experience.

[[ 相关词相关词 ]] compensation compensation n.n. 补偿费；赔偿补偿费；赔偿

金；补偿金；补偿 compensatory compensatory adj.adj. 补偿性的补偿性的 [[ 相关搭配相关搭配 ]] in compensation in compensation 补偿补偿 as compensation as compensation 作为补偿作为补偿 pay sb. compensation pay sb. compensation 给某人支给某人支付赔偿金付赔偿金

8. gather:8. gather:

1) 1) vt.vt. to obtain bit by bit to obtain bit by bit 收集收集 e.g.to gather factse.g.to gather facts 2) 2) vt.vt. to collect to collect e.g. The girl was gathering the fle.g. The girl was gathering the fl

owers.owers. He gathered the books anHe gathered the books an

d went to school.d went to school.

9. disseminate: 9. disseminate: vt.vt. to spread inf to spread information or ideas in order to inflormation or ideas in order to influence people uence people 传播；散布传播；散布

e.g. Israeli columnist says army e.g. Israeli columnist says army dissemination to distract attentiodissemination to distract attention from Gaza massacre.n from Gaza massacre.

[[ 相关词相关词 ]] dissemination dissemination n.n. 传播；散布传播；散布 e.g. the dissemination of informae.g. the dissemination of informa

tion about new tax rulestion about new tax rules

10. at all levels: 10. at all levels: at all different position at all different position 在所 在所 有的层面有的层面

level: level: n.n. 1) a particular position in a system that has 1) a particular position in a system that has

different ranks of importance different ranks of importance 级别级别 [[ 相关搭配相关搭配 ]] at--- level at--- level 在在 ------ 级别级别 e.g. Training is offered at each level in the e.g. Training is offered at each level in the

department.department.

2) the amount or degree of something, com2) the amount or degree of something, compare to another amount or degree pare to another amount or degree 程度程度

e.g. Increased supplies are needed to meet e.g. Increased supplies are needed to meet the level of demand.the level of demand.

Dolphins show a high level of intelligence.Dolphins show a high level of intelligence.

3) a particular standard or qualit3) a particular standard or quality y 标准；水准标准；水准

e.g. a high level of achievemente.g. a high level of achievement Students at this level may Students at this level may

have problems with basic gramhave problems with basic grammar.mar.

Both players are on a level Both players are on a level (=of the same standard).(=of the same standard).

11. division:11. division: n. n. 1) the act of separating something int1) the act of separating something int

o two or more different parts, or the o two or more different parts, or the way these parts are separated or shway these parts are separated or shared.ared.分开；区分分开；区分

[[ 相关搭配相关搭配 ]] e.g. the traditional division of labor (=e.g. the traditional division of labor (=

the way that particular tasks are sharthe way that particular tasks are shared)between husband and wifeed)between husband and wife

2) an area of government or corporat2) an area of government or corporate activity organized as an administrate activity organized as an administrative or functional unitive or functional unit 部门；（机关部门；（机关的）科；处的）科；处

e.g. the personnel divisione.g. the personnel division

12. a variety of: 12. a variety of: different sorts different sorts of (things or people) of (things or people) 各种各样各种各样的的

e.g. Everyone arrived late at the e.g. Everyone arrived late at the party for a variety of reason.party for a variety of reason.

The shirt is available in a widThe shirt is available in a wide variety of colors.e variety of colors.

Our students are from a varieOur students are from a variety of different backgrounds.ty of different backgrounds.

13. deal in: 13. deal in: to buy and sell a parto buy and sell a particular product ticular product 买某物；经营某买某物；经营某物物

Synonym: trade inSynonym: trade in 14. vice: 14. vice: prefix. prefix. The person next The person next

in official rank below someone, in official rank below someone, who can represent them or act iwho can represent them or act instead of them nstead of them 副的副的

e.g. the vice-president of the USe.g. the vice-president of the USAA

15. in contrast(to/with): 15. in contrast(to/with): comparicomparing two or more things in order to ng two or more things in order to show the differences between thshow the differences between them.em. 和和 ------ 形成对比形成对比

e.g. Their old house had been lare.g. Their old house had been large and spacious; in contrast, the ge and spacious; in contrast, the new flat seemed cramped and danew flat seemed cramped and dark.rk.

The company lost $7 million tThe company lost $7 million this quarter in contrast to a profit his quarter in contrast to a profit of $6.2 million a year earlier.of $6.2 million a year earlier.

““In contrast” is always used togeIn contrast” is always used together with “to” or “with” to form cother with “to” or “with” to form contrast.ntrast.

e.g. Mary was short and plump, ie.g. Mary was short and plump, in contrast to her mother who wan contrast to her mother who was tall and willowy.s tall and willowy.

In contrast with your belief that In contrast with your belief that we will fail, I am confident that wwe will fail, I am confident that we will succeed.e will succeed.

The new department office appeThe new department office appears large in contrast with previouars large in contrast with previous one.s one.

Ⅱ Ⅱ Review by asking some Review by asking some questions: questions:

1) How many levels are there in 1) How many levels are there in management? And what are management? And what are they?they?

The key comes from Paragraph The key comes from Paragraph 1:1:

There are three levels in There are three levels in management .They are the top management .They are the top manager, middle managers, and manager, middle managers, and first line managers.first line managers.

2) What are the five areas of ma2) What are the five areas of management mentioned in the text?nagement mentioned in the text?

The key comes from ParagraphThe key comes from Paragraph1:1:

The five areas of management aThe five areas of management are marketing, finance, operationre marketing, finance, operations, human resources, and informs, human resources, and information.ation.

3) What are the responsibilities 3) What are the responsibilities of marketing managers?of marketing managers?

The key comes from The key comes from Paragraph2Paragraph2

Marketing managers are Marketing managers are responsible for getting products responsible for getting products and services to buyers.and services to buyers.

4) What does marketing include?4) What does marketing include? The key comes from ParagraphThe key comes from Paragraph

2:2: Marketing includes the developMarketing includes the develop

ment, pricing, promotion, and disment, pricing, promotion, and distribution of a product or service.tribution of a product or service.

5) What are financial managers 5) What are financial managers responsible for?responsible for?

The key comes from The key comes from Paragraph4:Paragraph4:

Financial managers are Financial managers are responsible for planning and responsible for planning and overseeing its financial overseeing its financial resources.resources.

6) What are a firm's operations?6) What are a firm's operations? The key comes from ParagraphThe key comes from Paragraph

5:5: A firm's operations are the systeA firm's operations are the syste

ms it uses to create goods and sms it uses to create goods and services.ervices.

7) What are the responsibilities 7) What are the responsibilities of operations managers?of operations managers?

The key comes from The key comes from Paragraph5:Paragraph5:

Operations managers are Operations managers are responsible for production responsible for production control, inventory control, and control, inventory control, and quality control, among other quality control, among other duties.duties.

8) What are human resources 8) What are human resources managers responsible for?managers responsible for?

The key comes from The key comes from Paragraph6:Paragraph6:

Human resource managers are Human resource managers are responsible for hiring responsible for hiring employees, training them, employees, training them, evaluating their performance, evaluating their performance, deciding how they should be deciding how they should be compensated, and, in some compensated, and, in some cases, dealing with labor unions.cases, dealing with labor unions.

9) What are information 9) What are information managers responsible for?managers responsible for?

The key comes from The key comes from Paragraph7:Paragraph7:

Information managers are Information managers are responsible for the design and responsible for the design and implementation of various implementation of various systems to gather, process, and systems to gather, process, and disseminate informationdisseminate information

10) What have led to the emerg10) What have led to the emergence of information managemenence of information management?t?

The key comes from ParagraphThe key comes from Paragraph7:7:

Dramatic increases in both the aDramatic increases in both the amount of information available tmount of information available to managers and in the ability to o managers and in the ability to manage it have led to the emergmanage it have led to the emergence of this important function.ence of this important function.

Part Four: Part Four: 5 minutes5 minutes

1. Sum up the general meaning 1. Sum up the general meaning about the text and review the about the text and review the new words new words

2. Order homework: 2. Order homework: 1) On Exercise-Book: 1) On Exercise-Book: 2) Read the new words correctly 2) Read the new words correctly

and read the text fluently;and read the text fluently; 3) Do the exercises3) Do the exercises