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    ADSTUDIESVol.24 2008 45

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    Fans, Bloggers, and Gamers Henry Jenkins 2006

    Ethnography For Marketers Hy Mariampolski 2006

    The Little Blue Book of Advertising Steve Lance 2006

    Tourism Marketing for Cities and Towns Bonita M. Kolb 2006

    small is the new big Seth Godin 2006

    Niche Envy Joseph Turow 2006

    Juicing the Orange Pat Fallon 2006

    The Creative Economy John Howkins 2001

    Convergence Culture Harry Jenkins 2006

    Cause Marketing for Nonprofits Jocelyne Daw 2006

    Waiting for Your Cat to Bark ? Bryan and Jeffrey Eisenberg 2006

    100 Habits of Successful Graphic Designers Sara Dougher 2003

    Guerrilla Advertising Gavin Lucas 2006

    The Long Tail Chris Anderson 2006

    Success Secrets of the Online Marketing Superstars Mitch Meyerson 2005

    Point of Purchase Marta Serrats 2006

    Mind Your Xs and Ys Lisa Johnson 2006

    Innovative Promotions That Work Lisa L. Cyr 2006

    The Snapshot Survey Lloyd Corder 2006

    What Sticks Rex Griggs 2006

    46 ADSTUDIESVol.24 2008