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7/25/2019 vol_24_06_02
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ADSTUDIESVol.24 2008 45
7/25/2019 vol_24_06_02
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Fans, Bloggers, and Gamers Henry Jenkins 2006
Ethnography For Marketers Hy Mariampolski 2006
The Little Blue Book of Advertising Steve Lance 2006
Tourism Marketing for Cities and Towns Bonita M. Kolb 2006
small is the new big Seth Godin 2006
Niche Envy Joseph Turow 2006
Juicing the Orange Pat Fallon 2006
The Creative Economy John Howkins 2001
Convergence Culture Harry Jenkins 2006
Cause Marketing for Nonprofits Jocelyne Daw 2006
Waiting for Your Cat to Bark ? Bryan and Jeffrey Eisenberg 2006
100 Habits of Successful Graphic Designers Sara Dougher 2003
Guerrilla Advertising Gavin Lucas 2006
The Long Tail Chris Anderson 2006
Success Secrets of the Online Marketing Superstars Mitch Meyerson 2005
Point of Purchase Marta Serrats 2006
Mind Your Xs and Ys Lisa Johnson 2006
Innovative Promotions That Work Lisa L. Cyr 2006
The Snapshot Survey Lloyd Corder 2006
What Sticks Rex Griggs 2006
46 ADSTUDIESVol.24 2008