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7/23/2019 wALTR.xlsx
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SES A is 35% of the SES AB
Life Styale: The Sosticate person are 8% of the total
% Annual Groth
!%
"ear # % Urbanos % crecimiento PBI
$5 ! $&'()*+&& $+!% $&+&% 66.0% *+3%
$* $ $8'3+& $+*% $8+$% &+&%
$& 3 $8'3&(+!3 $!+% $8+&% 8+(%
$8 ) $8'&$&+5& $!+$% 3+$% (+8%
$( 5 $('&*+ $$+% 3!+8% +(%
$! * $(')$)+)) $$+(% 33+!% 8+8%
$!! & $('&&$+8& $)+% 3)+(% *+(%
$!$ 8 3'!$!+3! $)+8% 3)+(% *+3%
$!3 ( 3')*(+&) $5+&% 38+)% 5+%
$!) ! 3'8!8+!8 $&+% )+8% &!+% 5+&%
$!5 !! 3!!!)+!! $&+)% &!+*%
$!* !$ 3!))8+!$ $8+3% &$+$%
$!& !3 3!&8$+!3 $(+$% &$+8%
Poblacin (Miles dehabitantes) % ,SE AB-r.ano % ,SE /-r.ano
Po.laci7n 0iles de ha.itantes2
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$ ) * 8 ! !$$*'5+
$&'+
$&'5+
$8'+$8'5+
$('+
$('5+
3'+
3'5+
3!'+
3!'5+
f012 33)+*8*3*3*)1 4 $&)3(+*336 +((5)(8*(
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,ue9a cer9ea G
;ntenci7n de /o
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$ ) * 8 !!!+5%
!$+%
!$+5%
!3+%
!3+5%
!)+%
!)+5%
f012 +$3331 4 +!$$(3333336 +(8*!$*3)3
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,ue9a cer9ea Gro/er9ea heine>en
&% *%
)% 5%
.Cecti9es
Alcance /o.ertura
/o
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!$
$ ) * 8+%
5+%
!+%
!5+%
$+%
$5+%
3+%
f012 +&*)$)$)$1 4 +!8&$*****&6 +(*5*$!*$&8
f012 +!(33!&5*5 e1p0 +33$*88 1 26 +(&*!&(83($f012 +$8)$!3&&3 ln012 4 +!8*3&!!&(!6 +&8$8!***
% ,SE AB -r.ano
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Beer Total Market Size : Liters
Year
$!) $*'5*$'8!5+(8 !'3$8'!)'&((
% Market Share super premium beer
!"# Brand !"$
+% Groslsh *+%
3+% =eine>en $(+%
$8+% /orona $&+%
!3+% iller !$+%
!+% Peroni (+%
(+% thers industrial .rand 8+%
!+% thers /raft
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! !$
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(ational )ro*uction &mport +,port
!'3!)'58('3(! $'3$&'!!$ *'&&5'&)
% ar>et Share
Gain or Lose At the end of $!) the et sie of the superpreet Share
$5% 5(&**335(55+
% ar>et Share
Beer Consumption
per person -Liters perperson.
Superpremium Beer
Consumption perperson -Liters per
person.
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ere $% of the total et of .eers
in $!)
Price 1 Botella )5 et Tar?et ar>et
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