WIN 110WIN 110介绍微软企业服务介绍微软企业服务

张维建张维建 , , 微软咨询部微软咨询部 李科研，微软技术中心李科研，微软技术中心

微软企业服务的组织结构微软企业服务的组织结构

企业服务企业服务 ::微软咨询部微软咨询部 (MCS)(MCS)

微软大客户支持微软大客户支持 (Premier)(Premier)

设施设施微软技术中心 微软技术中心 (5(5 个在美国个在美国 , 4, 4 个在欧洲个在欧洲 , 3, 3个在亚洲个在亚洲 ))

微软服务实验室 微软服务实验室 ((Issaquah, WashingtonIssaquah, Washington , , Irving, TexasIrving, Texas, , Charlotte, North CarolinaCharlotte, North Carolina))

企业成功的企业成功的 1010 种法宝（不仅是产品）种法宝（不仅是产品）

Business

model

财政Networking

2. 网络enterprise’s structure/value chain

1. 商业模型how the enterprise makes money

Channel

提交Brand Customer

experience

10. 客户体验how you create an overall experience for customers

8. 客户渠道how you connect your offerings to your customers

9. Brandhow you express your offering’s benefit to customers

Core process

过程Enabling process

3. Enabling processassembled capabilities

4. 核心过程proprietary processes that add value

6. 产品系列extended system that surrounds an offering

Product performance

产品Product system

Service

7. 服务how you service your customers

5. 产品性能basic features, performance and functionality

微软企业服务的宗旨微软企业服务的宗旨

Microsoft Services and IT help Microsoft Services and IT help customers and Microsoft realize customers and Microsoft realize their potential through their potential through 加速采用与加速采用与有效的利用微软技术有效的利用微软技术 . We are strong . We are strong customer advocates and customer advocates and Microsoft’s first and best Microsoft’s first and best customer to drive customer to drive 推动产品的改进推动产品的改进 . . We attract We attract 吸引优秀人才吸引优秀人才 who are who are passionate about serving passionate about serving customers and are trusted customers and are trusted advisers on Microsoft technologyadvisers on Microsoft technology

新技术被人采用的生命周期新技术被人采用的生命周期

微软咨询部：服务种类微软咨询部：服务种类

战略咨询 战略咨询 (ESC)(ESC)

应用开发应用开发基础设施（基础设施（ infrastructure)infrastructure)

咨询项目的种类咨询项目的种类

客户合同项目客户合同项目概念论证 概念论证 (Proof of Concept)(Proof of Concept)

多厂家对打多厂家对打 (Multi-vendor (Multi-vendor shoot-out)shoot-out)

大客户服务大客户服务 Premier Service Premier Service LinesLines

客户技术经理（客户技术经理（ TAM): TAM): 支持客户基础设支持客户基础设施及服务器。 施及服务器。 应用开发咨询 应用开发咨询 (ADC): (ADC): 基于微软技术的应基于微软技术的应用开发用开发需要较强的技术，交流与客户管理技巧。需要较强的技术，交流与客户管理技巧。

微软企业服务的纵向微软企业服务的纵向 ::

Public Sector: Public Sector: 联邦联邦 , , 州与市政府，教州与市政府，教育界。育界。Communications Sector: Communications Sector: 通讯通讯 , , 网网络服务商络服务商 , , 大众传播与娱乐。大众传播与娱乐。Commercial Sector: Commercial Sector: 金融金融 , , 零售零售 , , 医疗卫生及保险。医疗卫生及保险。

WW Public Sector Market Framework

NatNat’’l / Fedl / Fed StateState LocalLocal MultiMulti--nationalnational KK--1212 Higher Ed.Higher Ed. LifeLife--long long Learning CentersLearning Centers

GovernmentGovernment EducationEducation

Government officials (policy)Government officials (policy)

Administrator (purchases)Administrator (purchases)

IGOIGO’’ss / NGO/ NGO’’ss

OrganizationsOrganizations

Administrators (purchasers)Administrators (purchasers)

StudentsStudents

TeachersTeachers

IGOIGO’’ss / NGO/ NGO’’ss

Defense | Transportation | HealthcareDefense | Transportation | Healthcare Assessment | Campus mgt | CurriculumAssessment | Campus mgt | Curriculum

Justice | Public safety | UtilitiesJustice | Public safety | Utilities Housing | Transportation | Food ServiceHousing | Transportation | Food ServiceVertical solutionsVertical solutions

通讯纵向通讯纵向

广告广告音乐音乐电影电影广播广播发行发行

网站管理网站管理

无线电话无线电话有线电话有线电话有线电视有线电视通讯设备供应商通讯设备供应商

通讯纵向通讯纵向 : : 业务现状业务现状

客户环境客户环境行业兼并行业兼并法规松绑法规松绑 , , 特别在欧洲特别在欧洲不断增加的来自新技术的竞争（下页）不断增加的来自新技术的竞争（下页）传统业务收入减少传统业务收入减少

微软的着重点微软的着重点降低客户的运行费用降低客户的运行费用新的机会新的机会微软的解决方案：微软的解决方案： CCF (Contact Center CCF (Contact Center Framework) CSF (Connected Services Framework) CSF (Connected Services Framework)Framework)

通讯业的竞争通讯业的竞争

ILEC fights back with fiber-optic Network:• Digital phone service• TV programming• Internet broadband

CLEC via ILECinfrastructure

无线电话Cingular, Sprint

VoIP via Internet

MSO via cableinfrastructure:•Digital phone service•TV Programming•Internet broadbandE.g. AT&T Broadband, Comcast

MSO advantagesover ILEC’s:• strong revenue• bundle ent & telecom• less regulated env• less legacy voice issue

Revenue decline: $15billion, 7%/year (2001-2004)

WiMAX (Wireless Interoperability of Microwave Access)

微软服务实验室微软服务实验室

北美北美 : Austin, Boston, Chicago, : Austin, Boston, Chicago, Reston, Silicon ValleyReston, Silicon Valley

欧洲欧洲 : Copenhagen, Munich, : Copenhagen, Munich, Netherlands, Thames Valley, Netherlands, Thames Valley, Paris,Paris,

亚洲亚洲 : : 北京北京 , , 台北台北 , Dubai, Dubai

微软技术中心微软技术中心

美国美国 : Issaquah, WA, Charlotte, : Issaquah, WA, Charlotte, NC, Irving, TX NC, Irving, TX

微软技术中心微软技术中心

录像录像 : : 介绍微软技术中心介绍微软技术中心

中国微软技术中心介绍中国微软技术中心介绍

李科研李科研经理经理 , , 中国微软技术中心中国微软技术中心

Please direct questions and feedbacks to:

Keyan Li

Email: keyanli@microsoft.com

Office: 010 84538989 x 8359

Mobile phone: 1391-025-0353

面对大型与复杂项目的挑战面对大型与复杂项目的挑战

解决方案的开发周期解决方案的开发周期

挑战挑战

如何管理如何管理Don’t understand technologyDon’t understand technologyHuge opportunity + huge riskHuge opportunity + huge risk

技术与产品：太多的选择技术与产品：太多的选择Availability & ReliabilityAvailability & ReliabilityPerformancePerformanceInteroperabilityInteroperabilitySecuritySecurity

许多不确定性许多不确定性Schedule & CostSchedule & CostDeveloper skillsDeveloper skillsHow to maintainHow to maintain

Evaluate Plan Build Deploy Operate

MTC Mission:MTC Mission:MTC’s mission is to reduce risks for customers & partners during their MTC’s mission is to reduce risks for customers & partners during their decision making process to accelerate adoption of Microsoft platform, and to decision making process to accelerate adoption of Microsoft platform, and to create innovative business solutions using emerging Microsoft technologiescreate innovative business solutions using emerging Microsoft technologies

MTC Purpose:MTC Purpose:

Increase success rate for enterprise projects: Increase success rate for enterprise projects: =>=>Successful Successful ProjectsProjects! !

Envision, Architect and Validate for enterprise solutionsEnvision, Architect and Validate for enterprise solutionsShortens decision cycle and increase success rateShortens decision cycle and increase success rate

Help adoption of new MS products: Help adoption of new MS products: =>=>Competitive Competitive AdvantageAdvantage! !

Technology labs/programs to support customers/partnersTechnology labs/programs to support customers/partners

MTC Offerings:MTC Offerings:

介绍微软中国技术中心介绍微软中国技术中心

StrategyBriefing

Architecture Design Session

POCWorkshop

•Play video

Evaluate Plan Build Deploy Operate

微软中国提供的服务微软中国提供的服务远景展望 Offering: .NET Strategy Briefing,

Business Value Assessment*Duration: 1 Day Location: MTC Envisioning CenterAudience: Business & Tech. Decision Makers架构设计 Offering: Architecture Design SessionDuration: 2-5 DayLocation: MTC ADS RoomAudience: Architects & Development Leads论证 Offering: Proof of ConceptDuration: 2-3 WeeksLocation: MTC Development SuiteAudience: Development Team

WorkloadWorkload ADSADS POCPOC Perf Test /BenchmarkPerf Test /Benchmark

Portal & CollaborationPortal & Collaboration xx x (POC accelerator)x (POC accelerator) xx

Data PlatformData Platform xx x x xx

Business Apps & IntegrationBusiness Apps & Integration xx xx xx

Directory & IdentifyDirectory & Identify xx xx xx

IWIW xx xx xx

SecuritySecurity xx xx xx

ManagementManagement xx xx

NetworkingNetworking xx xx xx

EPMEPM xx xx

MobilityMobility xx

Developer ToolsDeveloper Tools xx xx

StorageStorage

Workloads Coverage Map

Introducing China MTCIntroducing China MTCKeyan Li, Manager, China MTCKeyan Li, Manager, China MTC

微软技术中心的全球规划微软技术中心的全球规划

Austin Austin

Munich Munich

Tokyo Tokyo

StrategyStrategyBriefingBriefing

ArchitecturalArchitecturalDesign SessionDesign Session

Proof ofProof ofConceptConcept

Dubai Dubai

DC (Gvm’t) DC (Gvm’t)

ExecutiveExecutiveBriefingBriefing

ExecutiveExecutiveBriefingBriefing

EnvisioningEnvisioningSessionSession

ISV’s and SI’sISV’s and SI’s Enterprise Customers & PartnersEnterprise Customers & Partners

RedmondRedmond

Mtn ViewMtn View

ChicagoChicagoBostonBoston

Thames ValleyThames Valley

Taipei Taipei

ParisParis

World-class facilities for accelerating customer and World-class facilities for accelerating customer and partner value realization through excellence in operations partner value realization through excellence in operations

and experienceand experience

Vaedbeck Vaedbeck

Beijing Beijing

Customer NameCustomer Name Ministry of ***Ministry of ***Customer LocationCustomer Location BeijingBeijing

OpportunityOpportunity The Ministry developed a prototype of human The Ministry developed a prototype of human resource management system that would be resource management system that would be deployed to nation wide offices. They needed the deployed to nation wide offices. They needed the proof that SQL Server and .NET can support the proof that SQL Server and .NET can support the performance requirement under the required performance requirement under the required data load.data load.

MTC EngagementMTC Engagement Performance TuningPerformance Tuning

Engagement ResultEngagement Result The prototyped was tuned to have a near 1000% The prototyped was tuned to have a near 1000% increase in performance. This resulted in increase in performance. This resulted in successful completion and deployment of the successful completion and deployment of the system.system.

在中国的成功案例在中国的成功案例

在中国的成功案例在中国的成功案例Customer NameCustomer Name A Major Stock ExchangeA Major Stock ExchangeCustomer LocationCustomer Location

OpportunityOpportunity The Stock Exchange was evaluating technology The Stock Exchange was evaluating technology for an enterprise application platform. for an enterprise application platform. 通过验证微通过验证微软软 .NET.NET 体系架构的体系架构的 ClusteringClustering 技术，包括技术，包括 NLBNLB ，， CLBCLB ，，MSCSMSCS ，以及相关的，以及相关的 HAHA 技术，验证技术，验证 .NET.NET 体系架构满足行政体系架构满足行政业务系统的技术要求业务系统的技术要求 ..

MTC EngagementMTC Engagement Proof of ConceptProof of Concept

Engagement ResultEngagement Result MTC technical architectsMTC technical architects to construct the test to construct the test bed and test application for this crucial bed and test application for this crucial engagement, which included establishing a engagement, which included establishing a simulated environment that used NLB, CLB, simulated environment that used NLB, CLB, MSCS to conduct pre-defined high availability MSCS to conduct pre-defined high availability tests. The result was successful.tests. The result was successful.