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An Inductive ApproachAvoid jumping to conclusions: Observe, then theorize.

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• Legacy.• Affordable.• Real estate.• Private lines.• Vertical integration.

• Losing relevancy.• Loss of old customers.• Confusing brand image.• Attracting new customers.• Constant leadership change.

• Millennials.• Social media.• Ethnic consumers.• Internationalization.• Designer collaborations.

• Wal-mart.• Reshoring.• Fast fashion.• Uncertain economy.• RIsing raw material prices / wages.

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