85SWOTSTP4P
8585C85C
85
858585C85C / 96 1
8585C 85C85C / 96 1
85C: + + : : : 5 : / 96925
85C85C85C 2007.01.03
-
85C85C2007.01.03
85C Lavazza
2007.01.03
85C
85C85C
1.6 302,30013050 4481,2022008/04/06 04:09
POS / 950202
85C85C6.00085C34000/ 9659
/ 9501
85C-
SWOT
SWOT
85C- SWOT
STP
STP(Segmentation)
()()()85c
(Targeting)
85C85C35
(Positioning)85C 24
STP(Segmentation) 85C85C
(Targeting)
(Positioning)85C
STP
85C(Product)2485C
85C(Price) 85C85C
85C(Promotion) 85C
85C(Place) 85C
(Product)
(Price)()
(Promotion)
(Place)
4P4C1.Customer2.Cost3.Convenience4.Communications
1.2.3.4.5.
85C
85C
CIS-
CIS-VI-(Visual Identity)85VP-(Visual Presentation)BI-(Behavior Identity)
CIS-MI-(Mind Identity)SI-(Store Identity)LOGO
1.2.3.4.5.6.
85C-85C85C85CLOGO
1.2.
3.4.5.