Jan L.
Bergen
Leading by
Example
March 2013
How to Hire
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3
4 LETTER FROM THE EDITOR
7 TABLETS: ALL BUSINESS OR ALL PLAY?
The differences between a tablet and a tablet PC.
9 COMMUNITY SUPPORT YOU CAN BANK ON
A program that offers much more than just loans.
11 EMPLOYEE RECOGNITION PROGRAMS
Does is really matter if you say ‘thank you’?
14 HOW TO HIRE THE RIGHT PEOPLE FOR YOUR BUSINESS
Improve your chances of hiring the best performers.
16 HERE A TWEET, THERE A TWEET
Build a bird-friendly backyard.
19 COMBATING COLON CANCER
Risks to look for and when to get tested.
21 WOMEN TO WATCH
New hires and promotions.
21 ACHIEVEMENTS & APPLAUSE
Awards and accomplishments.
23 MEET AND GREET
Regional networking events and meetings.
WHAT’SInside
5 COVER STORY
Jan Bergen has had a long
career in the healthcare industry
and now serves as executive
vice president of Lancaster
General Hospital and president
of the Lancaster General
Health Network. Bergen offers
inspiration to those she comes
in contact with on a daily basis.
One of her greatest lessons
learned, she says, is that leadership
is a journey that never ends.
Cover photo courtesy of GeorJean Photography, Lancaster.
BusinessWomanPA.com | March 2013 ~
an’t you just feel spring ready to burst?
We can already see signs of it, with the
tips of flowers poking through the
ground. If you’re an outdoor lover, you
would probably like to bring more nature
to your backyard this summer, and a
birdfeeder is an easy way to do it.
Find out how a clothesline and
running water can bring a variety of
purveyors to your yard and help turn
it into a veritable resort for birds and
other animals.
In BusinessWoman, we generally
talk about health risks as they relate
to women. In this issue, however, we
broach colon cancer, the third most
commonly diagnosed cancer in men
and women in the United States. It’s
just not one of those “water cooler”
discussions, but it needs to be
addressed. This is National
Colorectal Cancer Awareness month. If you or someone
you know is 50 or older, I urge you to read the article and
then make an appointment to get screened.
Our cover profile is fully engaged in helping to make her
hospital patients’ experience and outcome to be positive.
She also thrives on making a difference in the lives of those
she comes in contact with in her profession and in her
community. Find out what else she has learned along the
way that’s helped her even in her personal life.
Do you know how to motivate your employees? Or, as
an employee, what motivates you? With so many people
looking for a job, some currently working where you do, it
would be wise to know what is
effective in the twenty-first century.
Learn how a performance reward
can be the answer, but the program
must result in a better bottom line …
not just a feel-good incentive.
We thank the women who appear
in this month’s special insert, SuccessStories. It’s sometimes difficult for
women to “put themselves out there.”
But one thing women always tell us is
that they want to read more stories of
successful local businesswomen. So,
please read and be inspired.
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March 2013
Vol. 10 - No. 3
omanWcareer ~ lifestyle ~ wellness ~ connections
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REERCOVERStoryCOVERStory
BusinessWomanPA.com | March 2013 ~ 5
n her position as
executive vice president
of Lancaster General
Hospital and president
of the Lancaster General Health
Network, Jan L. Bergen has the
honor of meeting many young
women each year who are just
launching their careers.
“Inevitably, we end up talking
about the challenges women face
if they choose to pursue a career
while raising a family,” she said. “I
always encourage these women—
including my own daughters—to
follow their dreams but don’t try
to be a hero. Don’t hesitate to ask
for help when you need it,
whether from colleagues, friends,
or family.
“For too long, I felt guilty or
felt like I had failed if I asked for
help from others. I would not
want women following in my
footsteps to make the same
mistake.”
Raised in Carlisle, Bergen and
her husband Tom are the proud
parents of two successful
daughters and the grandparents
of one granddaughter, with
another expected in May. Bergen’s
father was a pediatrician and her
mother was an active community
volunteer and part-time educator,
so it seemed predetermined that
she would become deeply
involved in the healthcare
industry and an avid supporter of
her community as well.
Bergen’s journey began as a
case manager/social worker.
“I worked with people with
disabilities and other special
needs,” she said. “I quickly
learned that leadership was my
true love, and within a few years I
was given the opportunity to
serve as executive director for the
not-for-profit organization for
which I was working.”
During that time, she became
an active participant in the state
association PARF, Pennsylvania
Association of Rehabilitation
Facilities, which represented
hospitals and other not-for-profit
organizations that worked with
persons with disabilities.
“This led to an offer to serve as
president and CEO of PARF, a
position I held for 10 years,”
Bergen said. “While in that
position, I developed expertise in
the legislative process as well as
national and state policies and
regulations that applied to rehab
hospitals and other not-for-
profits. I also worked closely with
not-for-profits’ boards on
strategic and business planning,
helping them position their
organizations for long-term
success.”
After 10 years at PARF, she was
offered the opportunity to join
the Main Line Health/Jefferson
Health System as a senior
executive at Bryn Mawr
Rehabilitation Hospital.
Leadingby
ExampleBy LYNDA HUDZICK
I
“Eventually I was selected to serve
as president and CEO of the hospital
and as the system integrator for the
rehab hospitals. From 1999 to 2000,
I served as administrator of the Main
Line Health/Jefferson Health System’s
Bryn Mawr Hospital.”
In 2000, she joined Lancaster
General Health to lead the
development and operations of
Women & Babies Hospital and the
executive oversight of ambulatory
services. Since then, her position has
continued to evolve as the needs of the
organization have changed, leading to
her current position.
“I have responsibilities for
corporate services, including strategic
and business planning, marketing
and public relations, physician
relations, business development,
government relations, and grants,”
Bergen explained. “I am also the
senior health system executive for
service line development and all non-
acute services, such as physician
services, home care, wellness and
prevention, home infusion, and
ambulatory services.
“I work closely with other
physicians and administrative leaders
on integrating services across the
healthcare system so we can provide
patients with a more coordinated
and seamless experience. With the
healthcare industry in general
undergoing transformative changes,
more and more of my time is
being spent on building the
capabilities we need as an organization
to deliver more accountable care.”
The opportunity to work on a daily
basis with a diverse group of talented
and passionate people within the
healthcare industry is something
Bergen finds truly valuable.
“I wouldn’t do well in an
environment where I was required to
work in isolation from others,
although I really appreciate having
time alone and having time with my
immediate family … In healthcare, we
have many customers and stakeholder
groups. Although I do not have the
privilege to work one on one with
patients any longer, I work one on one
with physicians and other providers
quite frequently. I also work closely
with strategic partners and supporting
organizations.”
Anyone in a management role is
responsible for the performance of a
group of people.
“To carry this responsibility out,
you have to be able to influence the
behaviors and actions of others,
meaning not only making a difference
in what they do, but also in the
thoughts and feelings that drive their
actions,” Bergen said.
As a leader, she tries to be clear
about objectives and goals but then
steps back to let people figure out how
to get there themselves. She makes
herself accessible when needed to help
her team work through complex and
challenging issues and is committed to
helping them advance in their
development.
Bergen also feels that being a
woman has neither positively nor
negatively impacted her professional
experience, but rather that the people
she has worked with over the years,
who have served as informal mentors,
have influenced her career more than
any other factor.
“I have been blessed with excellent
role models and mentors in every
organization I worked, and these
individuals took an active interest in
my career path and development,”
Bergen explained.
Those positive influences have
spilled over into her dedication to
community as well. She feels it is an
obligation, as well as a privilege, to
give back to the community, and limits
her volunteer activities to two
commitments at a time so she can
fully engage herself in the work.
Bergen is currently the chair of the
Lancaster County Community
Foundation’s board of directors. She
also serves on the United Way of
Lancaster County’s board of directors
and is the incoming chair of the
United Way’s Community Impact
Cabinet. Both organizations allow her
the opportunity to expand her role in
the community beyond healthcare to
other vital services she personally
cares a great deal about.
Throughout her professional
journey, Bergen has learned many
lessons.
“But perhaps the most important
is that leadership is a journey that
never ends,” she said. “It requires
continuously learning new skills and
knowledge, but it also requires
undergoing difficult personal change.
I have also learned that the things
that make me a better leader also
make me a better person. In other
words, the insights I have gained
in my professional life have helped
inform the way I approach things
like parenting, friendships, and
relationships with my spouse, family,
etc.
“I have also learned the hard way
that I have limits to what I can handle
at any one time in my life,” she
continued. “Juggling a lot at work is
manageable when all other aspects of
my life are stable and in control, but
when I am juggling a lot of uncertainty
or other things that cause concern in
more than one area of my life at a time,
stress can really build up. I have
learned the importance of recognizing
when this is happening so I can
intervene and take care of myself.”
CA
REER
~ March 2013 | BUSINESSWoman6
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7
CA
REER
BusinessWomanPA.com | March 2013 ~
usiness owners and
those who are looking
to stay on the forefront
of technology have seen that tablets
are sweeping the market.
But are you able to run a business
from a tablet? Or are you better off
investing in a tablet PC, with more
power, more memory, and all the
features of a laptop?
At first glance, you really can’t go
wrong with either. Both tablets and
tablet PCs are designed to be
lightweight and portable, so you can
take your work virtually anywhere.
The displays are crisp, so you’ll be able
to enjoy movies when you need to take
a break for some well-earned play.
But that begs the question: Why
would you get a tablet when you could
get a more powerful tablet PC or
laptop instead?
The biggest advantage of a tablet
over a laptop is that it’s extremely
portable. At less than an inch thick
and often weighing less than a pound,
a tablet is the most portable and
convenient device. iPads are probably
the most popular of the tablet devices,
loaded with Apple proprietary
software (like Garageband, which lets
you record and mix music) and also
equipped with a camera.
Of all the tablets, the iPad also has
the highest price tag, ranging from
$329 all the way up to $829. That
doesn’t seem to matter much, as iPads
are still one of the most popular tablets
on the market.
But don’t let the price tag stop you
from getting a tablet. There are many
other models that are popular and on
the market as well: Amazon’s Kindle
Fire, Barnes & Noble’s Nook Color, the
Nexus 7 from Google, and Samsung’s
Galaxy.
The main difference between
tablets and laptops or tablet PCs is
how you interact with them. To
minimize their size and style, tablets
are devices that are touch-screen only.
All you need is your finger to point
and click, so tablets come without a
mouse.
Tablets also lack a CD-ROM or
DVD-ROM drive, which means that
any software installed on your tablet
will have to be done via the Internet.
Many tablet PCs don’t come with a
disk drive either, so if that’s something
you think you’ll need, just buy an
external drive. Tablets run on their
TABLETS:
All Business
or
All Play?
By JESSICA M. BROUGHTON
B
”“
The main difference between tablets and
laptops or tablet PCs is how you interact
with them.
CA
REER
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own operating software and come
equipped with substantially less hard
drive space and memory, generally
anywhere from 16 to 64 GB of space
(in comparison to laptop and
desktops, which come with up to 1
terabyte [TB] of storage space).
If you’re a programmer, or you do
anything that needs spreadsheets or
even to type for extended periods of
time, I would wholeheartedly
recommend a tablet PC over a tablet.
If you really need a reason to justify
your expense for a tablet, by all means,
go for it. Tablets are fun and come
with a variety of apps and books that
you just can’t get anywhere else.
For example, I spent a hilarious
evening over the holidays with my
brother recreating the MadLibs of our
childhood on his iPad, followed by
seeing who could play our favorite
horror movie tunes on the miniature
piano found in Garageband. It was a
blast. But besides containing too many
distractions for me to use it as my sole
computer, an iPad just doesn’t quite
perform enough business applications
for my daily needs.
Business owners and those looking
to work from home would benefit
from owning a tablet PC as their
primary laptop and should consider
getting a tablet for entertainment and
media purposes. That seems rather
extravagant to many people, but you’ll
soon find that you enjoy the luxury of
curling up in bed with your tablet
instead of your laptop to read or watch
movies.
Unlike their tablet counterparts,
tablet PCs are full laptops that come
with a touch screen. If you’re looking
to do more, then you might want to
consider the Lenovo Ideapad Yoga 13.
I’ve owned quite a few laptops in my
time, and I have to say I’ve never been
happier than with my Lenovo (so
much so that I own a Lenovo laptop
and netbook).
What makes the Ideapad Yoga a
truly revolutionary item is that it has
all the benefits of a tablet but all the
power of a full laptop. The screen
rotates completely, so if you want to
read an ebook you can fold the screen
down flat. These laptops come with
Windows 8 and with up to 8 GB of
memory and up to 256 GB of hard-
drive space.
The bulk of tablet PCs fall in the
$800 range, but instead of just having
the features of a tablet, you’ll have a
full computer at your disposal.
The popularity of tablets has
attracted the attention of PC makers,
so keep your eyes out for other laptop
makers to get in the game this year.
~ March 2013 | BUSINESSWoman8
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Get the latest “buzz” on BusinessWoman magazine and women’s expo!
BusinessWomanPA.com | March 2013 ~ 9
CA
REER
f you have been turned
down by traditional lending
institutions for your business
loan applications, the
Women’s Business Center at
Community First Fund may be right
for you.
This program offers much more
than just loans. They provide
education, business counseling, and a
partnership with lower-economic-
income borrowers. Their borrowers’
success enriches the overall
community, encompassing 4 million
people in 13 counties in south-central
Pennsylvania. The mission of the
501(c)3 Community First Fund is to
create opportunities to rejuvenate
cities.
Joan Brodhead is senior vice
president and COO of Community
First Fund, and Michelle Ramos is
program director for the Women’s
Business Center.
“We have been able to provide
$5 million to our clients over the past
20 years. We’re happy we can help
those trying to make a difference in
their communities through economic
development. It’s an opportunity to
reach out to business owners needing
help,” Brodhead said.
Although the Women’s Business
Center does not limit its clients, it does
focus on lower-income women and
women of color who are starting or
expanding new businesses.
“We are in constant contact with
banks who can refer us to people
they’ve turned down,” Ramos said.
“That gives us access to the type of
individual who needs extra support.”
When assessing loan applicants,
Brodhead and Ramos look for those
who are either established in business
or close to opening. Not only are their
business financial situations assessed
as part of the loan application, but also
Community
Support You Can Bank On
By GINA NAPOLI
I
”“
We’re happy we can help those trying to
make a difference in their communities
through economic development.
From left: Michelle Ramos, program director for the Women’s Business Center and Joan Brodhead,
senior vice president and COO of Community First Fund.
10
CAREER
~ March 2013 | BUSINESSWoman
personal financial information, such
as tax returns and bank statements.
“Ideally, they’ll know what money
they’re spending for their businesses.
They’ll be prepared with a business
plan. If they’re only thinking about
starting a business, they’re not ready
for a loan,” Brodhead said.
The Women’s Business Center
partners with applicants to provide
training, counseling, ongoing
technical assistance, and business
contacts. Available training is both
onsite and instructor led. Their
established network includes
attorneys, business resource centers,
accountants, referrals, and other
professional associates.
“Established businesses and
startups are different. Owners of
startups know how to do the tasks.
Bakers know how to bake, but not
necessarily how to write a business
plan. We offer networking, confidence
building, and help them through the
other components of owning a
business,” Ramos said. “For existing
businesses, we help them revalidate
their management and suggest
changes they could make to be more
profitable or stable.”
Loans are flexible and are
underwritten case by case.
“We also need to evaluate the
collateral offered to secure the loan,”
Brodhead said. “There needs to be
value in the collateral.”
Each loan is structured to ensure
success, and they work with each
applicant to ensure she understands
the loan and why it is structured the
way it is.
Applicants are not limited to what
they can ask for. For startups, which
have smaller capital needs, the
Community First Fund offers loans
under $50,000. For business loans,
which are typically for expanding
existing businesses—new locations,
new product lines, expanding the
customer base—loans have been as
high as $800,000. These flexible loans
enable borrowers to have lower
collateral.
“Many of our borrowers are buying
affordable downtown buildings. Their
businesses are downstairs, and they
live upstairs,” Ramos said. “This
arrangement brings stability and
longevity, revitalizing downtown
occupancy where it once was vacant.”
The Community First Fund’s
investors bring longevity to their
mission. Interestingly, their initial
investors were nuns who used their
pension funds. Brodhead works with
funding from the Small Business
Administration, the U.S. Treasury, and
the U.S. Department of Agriculture for
downtown redevelopment.
Brodhead also meets frequently
with legislators to communicate how
the program is affecting the region’s
commercial downtown revitalization.
Other industry partners include
banks, economic development
corporations, and chambers of
commerce, which actively reach out to
women and people of color.
Marquita Jones is a success story
for the Women’s Business Center.
Several years ago, she was looking for
housing and funding to start a
daycare. There were legal issues with
her landlord, and conventional banks
turned her down. The Women’s
Business Center listened to Jones,
understood her needs, and quickly
structured a loan for her. Today Jones
successfully operates Heaven Sent
Daycare.
Another success story is Leah
Margerum. She came to the Women’s
Business Center to fund her organic
baby food business, This Little Piggy.
Margerum purchased East Side
Community Kitchen, where she rents
space to caterers and bakers and
educates them. She also refers clients
to the Women’s Business Center. Her
efforts have extended a revitalizing
ripple effect to a whole other layer.
“We are interested in our clients,”
Ramos said. “We become their
advocates, partnering with them. Over
the years, we maintain those
friendships.”
For more information about
this economic revitalization
program, visit their website at
http://commfirstfund.org/womens-
business-center.
BusinessWomanPA.com | March 2013 ~ 11
CA
REER
ots of people are
looking for jobs right
now.
I’m not talking about
the 12.2 million people the Bureau of
Labor Statistics says are unemployed.
Statistics—from reputable sources—
indicate that a lot of people who are
employed are also looking for jobs.
• The Society for Human Resource
Management (SHRM) says 44
percent.
• Right Management, the workforce
consulting arm of Manpower, says
it’s 86 percent.
• CareerBuilder puts it at 74 percent.
However you count it, that’s a
whole lot of people currently working
in companies all around us—perhaps
in your company—who are looking
for a new job. What would it do to
your organization if 44 percent left?
Or (gasp) 86 percent?
There are many reasons people
who have a job might look for a new
position.
Fortunately, there are also reasons
employees remain loyal and stay. At
the top of the list is knowing that they
are appreciated. And that’s where an
employee recognition program (ERP)
comes in.
On the surface, ERPs might look
like they’re about touchy-feely stuff.
But if you take a closer look at the
better ones, you’ll see they simply
make good business sense.
According to Forbes, ERPs
originated at the turn of the last
century when labor unions forced
management to give employees
“service awards” and hourly raises
based on tenure. The practice of
rewarding people for sticking around
has gone on for a long time, but 87
percent of companies that have an
ERP use the same outdated reward
system—a system that has been shown
to have virtually no impact on
organizational performance.
What does affect organizational
performance? Twenty-first-century
employee recognition programs have
been proven to have a positive impact
on the bottom line.
• An effective ERP not only increases
retention (31 percent of companies
with effective ERPs have lower
voluntary turnover rates), but it
also leads to better safety records,
less absenteeism, and reduced
stress levels.
• Rewarding desired behaviors leads
to more of the desired behaviors:
Productivity goes up. In
organizations where recognition
occurs, employee engagement,
productivity, and customer service
are about 14 percent better than in
those where recognition does not
occur.
• Employee satisfaction and
customer satisfaction both
increase.
• Perhaps a surprising effect of
recognition is that oxytocin, the
“feel-good” hormone that is
released when we feel loved, is also
released, as it turns out, when we
feel appreciated. We perform
better and are more trustworthy
after oxytocin is released.
How can you make sure your ERP
brings a good return on investment
and isn’t a waste of resources?
1. Get to know your employees as
individuals—not just as people who
perform roles in your organization.
Learn what’s important to them (it’s
not always money) so you can tailor
your recognition in ways that are
meaningful to them.
2. Design a recognition system that is
performance based, with every
employee eligible to participate.
Make sure the system and
expectations are aligned with
organizational values and objectives
and with the culture you want to
support or create.
3. Recognize people for “Exceeding
customer expectations by doing
what consistent with our focus on
valuing our customers.” Be specific
with the recognition. State what
was done and how it ties with
values, objectives, or culture. This
will reinforce what you want to see
more of.
Employee
Recognition
Programs:
By MARILYN WALKER
L
CA
REER
12 ~ March 2013 | BUSINESSWoman
4. Recognize teams for “achieving
our company goal of 94 percent
on-time delivery of products.”
Again, be specific.
5. Inspire team effort by informing
employees of key initiatives or
challenges and seeking their input.
When possible, involve them in
decision making, problem solving,
and strategy.
6. Avoid a system that allows
managers to “select” people to
receive recognition without tying
it in to specific behaviors or
accomplishments. This may be
viewed as favoritism and will not
serve the purpose of rewarding
behavior you want to have
repeated.
7. Recognition is most effective
when it comes from a peer or a
manager/supervisor with a direct
relationship to the employee.
Getting a plant from HR on the
anniversary of employment is
meaningless if the person you
work with every day forgets the
anniversary.
8. Above all else, don’t ignore the
impact of a simple “thank you.”
For curiosity’s sake, ask some of
your coworkers or friends if
they’ve ever received a thank-you
note from a boss or coworker.
Chances are, they did. And
chances are, they probably still
have it.
American businesses spend an
estimated $46 billion every year for
employee recognition in the form of
watches, pins, awards, plaques, etc.
Companies are said to spend 1 to 2
percent of payroll on these kinds of
awards. With no measurable positive
impact on the bottom line, that is a
waste of resources.
Does it really matter if you say
“thank you”? Apparently, it does—not
just to your employees, but to your
organizations as well.
Saying “thank you” doesn’t have to be fancy or
expensive. It just has to be sincere.
Here are some simple and inexpensive ways to express
appreciation:
• A good, old-fashioned thank-you card tops the list.
• A surprise pizza party or coffee and doughnuts at a
Monday-morning staff meeting after a particularly difficult
project or any service above and beyond expectations.
• A “Wall of Fame” featuring people who are recognized for
their actions.
• “Gotcha!” awards when someone is observed doing
anything on your list of commendable behaviors. (Having a
list of commendable behaviors is also a good idea!)
• An “Employee of the Month” parking space or some other
perks—as long as it is not random and is associated with a
specific behavior or accomplishment.
• “Employee Appreciation Day”—or week.
• Gift cards: stores, a movie theater, etc.
• Homemade lunch or baked goods—and not just during the
holidays.
Please, Join Us!
The second annual women’s expo in the Lancaster County area will be held in the spring.
This fun-filled and information-packed event brings together a community of women to connect,
chat, relax, and rejuvenate. It features lively demonstrations, shopping, free spa treatments, and a
fashion show. A wide variety of exhibitors provides information that embraces the many facets of a
woman’s life, including:
Beauty Home Health & Wellness
Shopping Fashion Finance
Technology Nutrition
and more!
May 18, 2013
9 a.m. – 3 p.m.Spooky Nook Sports
2913 Spooky Nook Road,
Manheim(Just off Rt. 283 at the Salunga exit)
717.285.1350
Sponsorship
and exhibitor
applications
now being
accepted.
Great Location!
FREE advance guest registration online! ($5 at the door)
To reserve space or for more information, go to:
a G r e a t Wa yTo S p e n d M y D a y. c o m
CAREER
14 ~ March 2013 | BUSINESSWoman
iring the right people
is crucial for the
success of your
business, and that’s
why entrepreneurs should have a
formal hiring process in place when
looking for new staff. By putting time
and work into finding the right
people, you will improve your chances
of hiring the best performers and
avoiding costly and painful mistakes.
Many entrepreneurs have good
instincts about whether someone is
right or not for the job. But you
shouldn’t rely just on gut feelings. The
recruitment decision should be
founded on solid, objective factors.
Here are seven steps to avoid bad
hiring decisions:
1. Assess your company’s culture.
To recruit the best people, you need
to know what your company needs.
What is its mission? What are its
values? What type of individuals fit in?
What mindset are you looking for?
Look at potential candidates with
this bigger picture in mind and see
how they rate.
2. Create detailed job descriptions.
If you don’t have a clear idea of
what employees are supposed to be
doing, you will have a hard time hiring
the right person. Create job
descriptions for each position in
the company, reflecting the level of
skills, responsibilities, and experience
required.
Make sure to clearly communicate
the job requirements to candidates
during interviews.
3. Prepare well-structured interviews.
Create an evaluation scorecard
that can be used to grade and compare
the performance of candidates on a
series of criteria.
When it’s time to interview, it’s a
good idea to have more than one
conversation with serious contenders
and include other people in the
process, such as an HR person and the
manager to whom the new employee
will report.
Use behavior-based interviewing
techniques. These involve inviting
candidates to describe how they have
handled specific challenges in
previous positions. Past performance
is one of the best predictors of future
performance. You can also present
them with a scenario involving a
difficult situation and ask them how
they would handle it.
4. Test.
Another important element in the
How to Hire
the Right People
for Your Business
Content provided by the BDC Advice Center
H
BusinessWomanPA.com | March 2013 ~ 15
CA
REER
hiring process should be to require
candidates to complete an
assignment that requires the skills for
which the person is being hired. Why
not ask the candidate to drive a truck
if they will have to do that or give a
sales presentation if that’s in their job
description?
5. Look beyond the CV.
The best-qualified candidates on
paper may not be the best fit for the
job. Ask about the candidates’
interests, ambitions, and priorities. If
working for a big company with a big
salary is their dream, they might have
a hard time working for a small firm.
6. Ask for references.
It’s always safer to take the time to
verify references. Although fewer
businesses provide references about
previous employees, reference checks
remain one of the best sources of
information about candidates. Also
consider doing a bit of independent
research by seeking out people who
know or have worked with the
candidate in the past.
7. Bring them on board.
Once you have recruited the best,
you need their full buy-in. Research
indicates the retention rate of new
employees can be increased by as
much as 40 percent with a solid
orientation program. Besides patient
training, you might want to consider
pairing the new employee with a
more experienced staffer who can
mentor and coach the person during
his or her early days in the
workplace.
Finally, keep in mind two simple
principles: job relatedness and
consistency. Make sure you
document each step of the process
and have solid, objective, evidenced-
based reasons for deciding to hire
someone or not.
For more information about this
and many other topics, please visit
www.bdc.ca. Call your representative or 717.285.1350 or email [email protected].
Articles • Directory of Providers
Ancillary and Support Services
• Your focused message reaches its
targeted audience
• Multi-venue promotion — in print,
online, and social media platforms
• Year-round distribution — annual
women’s expos and 50plus EXPOs, local
offices of aging, and other popular venues
Why advertise?
Deadline to Reserve Space is May 17, 2013
View the 2012 edition online at
BusinessWomanPA.com
Deadline to Reserve Space is May 17, 2013
A key resource for individuals whowork and provide care to a loved one.
CAREGIVER
SOLUTIONS
CAREGIVER
SOLUTIONS
Support, assistance, and services
for today’s caregiver —
Let them know there’s help
Inserted into the July issue of BUSINESSWoman magazine.
Support, assistance, and services
for today’s caregiver —
Let them know there’s help50%Almost 50% of the workforce expects to be
providing eldercare in the coming five years.
LIFESTYLE
16 ~ March 2013 | BUSINESSWoman
hen roses are
blooming and
the lawn is lush,
the sights and
smells of a garden are nearly
complete. For many gardeners,
however, one backyard challenge
remains: inviting the sounds of
nature to join the outdoor party.
Nothing announces spring better
than birdsong, and in order to lure
feathered friends to the backyard for
a chirping concerto, gardeners need
to do a little more than hang a feeder.
“The first thing is to take
inventory of your yard and its value
to the native birds,” says Bill
Thompson III, editor of BirdWatcher’s Digest, a national
bimonthly magazine. “If it’s a lawn
and a fence and a sapling, it’s not
very useful or attractive to birds.”
Whether living in the balmy
South or the unpredictable North,
birds need four basic things to
thrive: food, water, shelter, and a
place to raise their young, says
Thompson. He suggests a trip to a
wild bird store, or contacting a local
bird club or state conservation office
to obtain knowledge of the specific
birds in your area and their natural
habitats.
Although adding trees and
shrubs can help attract birds, there
are several less expensive options to
make a yard as natural looking as
possible. For starters, Thompson
suggests letting a corner of your
backyard grow wild. Also consider
creating small piles of brush, wood,
and rocks for shelter.
While some birds prefer to raise
their young in trees, Thompson says
as many as 85 different species, from
wrens to chickadees to hawks and
even owls, will nest in birdhouses.
The best, most functional
birdhouses provide access and
protection and are not necessarily
the cutest model or one hand-
painted by an artist.
According to Thompson, feeders
are more for human benefit than
that of the birds.
“Bird feeding is about bringing
the birds up close where you can see
them,” Thompson points out. “Birds
don’t really need us to feed them.”
To meet the desires of both bird and
birdwatcher, try not to put the feeder
too far from natural cover. Also,
don’t spend an exorbitant amount on
gourmet seed before consulting your
local wild bird store, club, or state
conservation expert to ensure it will
attract local fliers.
And while it might sound less
than appealing, hanging a
clothesline for the birds allows their
droppings—complete with digested
seeds—to fall to the ground below,
causing birds to literally plant their
own food.
As for water, Thompson knows a
surefire way to attract birds to your
birdbath.
“Moving water drives birds crazy,”
he says. “Birds will drop a half-mile
out of the sky to visit moving, clear
water.”
Take an empty milk jug, poke a
hole in the top and bottom, and fill it
with water. Then hang it so the water
will drip into the birdbath.
If you want the birds to hang
around your bath, make sure it isn’t
too slippery or deep. Stay away from
the big, glazed ceramic birdbath
more than 5 inches deep.
“Birds like a big, wide, shallow
basin,” Thompson says.
He adds that a small layer of pea
gravel at the bottom of the birdbath
topped with 2 inches of water makes
an excellent bathing experience. It’s
important to clean your birdbath
regularly and change the water every
few days.
Before you know it,
the birds will be singing
your praises in your own
backyard.
Here a Tweet, There a TweetBuild a Bird-Friend ly Backyard by Al lowing Nature into Your Landscape
By JEFF SCHNAUFER, CTW Features
W
A professional keynote speaker, Soni Dimond will be the featured speaker at POWERLUNCH’13 for York County, where she will
help you recharge … repackage … and reinvent … yourself!
Soni will help you put some “spring” into your thoughts, your actions and your image!
She’ll give you a “fresh start” this spring with an Extreme Attitude Makeover!
How?
• Throw out the obstacles that challenge your motivation and your self-marketing. Regain your sense of confidence and purpose!
• Learn that self-promotion doesn’t have to be a chore!
• Use Soni’s step-by step-approach, tossing those old, self-defeating habits and learning how to market yourself now—and in the
future!
Spring cleaning is an essential task … personally and professionally!
Soni will share techniques and tips for successful, positive image-building. These skills can become powerful tools for your
advancement and recognition in the workplace.
Soni assists individuals and groups with their effort to be more confident, believable, and in control of their message.
Clean up your act and your actions at POWERLUNCH’13 in York!
Your “spring cleaning” begins now!
Does Your Attitude Need a Spring Makeover?
Keynote Speaker
Soni Dimond presents:
BUSINESSWomanBrought to you by
About
Soni Dimond
Soni Dimond is an award-winning image and brand-development expert, media trainer, public
affairs and marketing specialist, and founder of Soni Dimond Media. She has also authored two books,
Life’s a Pitch!® and Son of a Pitch, which encourage individuals to improve their communication skills
and to conduct effective presentations in front of a range of audiences.
Her resume is lengthy and impressive. Soni has a career history of being the first female television
news reporter and weekend anchor at WHTM-TV (ABC affiliate) in Harrisburg, Pa., followed by news
reporter and morning anchor at WGAL-TV (NBC affiliate) in Lancaster, Pa. She was named as one of
Pennsylvania’s Best 50 Women in Business and, on the larger stage, she served as media consultant for
ABC’s Emmy award-winning reality program Extreme Makeover: Home Edition.
Soni’s skills have been utilized by governors, CEOs, and leaders of global industries and Fortune 100
companies, as well as national labor leaders who must meet the media skillfully and well prepared.
Above all, Soni is an image maker. She tries to make sure that people are noticed, encouraging people
to embrace and adapt to change and to meet or exceed their own expectations.
BusinessWomanPA.com | March 2013 ~ 17
April 9, 2013
10 a.m. to 2 p.m.
Valencia Ballroom
142 North George Street, York
LIFESTYLE
Register today for this great experience! BusinessWomanPA.com/powerlunch717.285.1350 717.770.0140
WELLN
ESS
18 ~ March 2013 | BUSINESSWoman
Now Women Have a Choice
Women’s Digestive
Health Center
Introducing a facility designed exclusively for women,
and staffed completely by women.
Dr. Sadiya Cheshty
Medical Director
www.RGAL.com
Dr. Sadiya Cheshty of
RGAL is board certified in
Gastroenterology and Internal
Medicine and specializes in
women’s digestive health.
For more information about the
Women’s Digestive Health
Center visit www.RGAL.com.
To schedule an appointment
with Dr. Cheshty call
717.544.3406.
Women’s Digestive Health Center
694 Good Drive
Suite 23
Lancaster, PA 17601(Adjacent to Women & Babies Hospital)
Don’t
miss
another
issue!
Get BUSINESSWoman
delivered right
to your door.
Subscribe online at
BusinessWomanPA.com
BusinessWomanPA.com | March 2013 ~ 19
WELLN
ESS
t’s your first physical since
you turned 50 and instead of
wishing you a happy
birthday, your doctor hands
you a referral for a colonoscopy. Not
the gift you had in mind, but quite
possibility the best present you can
give yourself.
Excluding skin cancers, colorectal
cancer is the third most common
cancer diagnosed in both men and
women in the United States. It is the
second leading cause of cancer-related
deaths in the United States, according
to the American Cancer Society
(ACS), and is expected to cause about
51,690 deaths this year.
Most health experts consider
colorectal cancer highly preventable,
pointing to early detection and routine
checkups to save lives. In fact,
according to the ACS, the death rate
from colorectal cancer has been
dropping for more than 20 years.
Doctors credit the decreased numbers,
in part, to screenings that detect
colorectal cancer at its earliest stages
when it is easier to treat and possibly
cure.
Evaluating the Risk
“While discussing bowel
movements and following through
with an invasive procedure may be
uncomfortable,” said Quan Ly, M.D.,
“finding colon cancers at an early stage
often reduces the length, severity, and
cost of cancer treatment.”
Ly, a surgical oncologist at the
Nebraska Medical Center in Omaha,
acknowledges that the topic is difficult
to broach because many people are
uncomfortable talking about changes
in their bowel movements,
constipation, or diarrhea with their
physician.
“It may take a patient some time to
realize there is blood in their stool, if
the initial amount is small,” said Ly.
“There are some cases where a patient
may not recognize the symptom or
diagnose themselves as having
Combating
Colon Cancer
By CLAIRE YEZBAK FADDEN
I
WELLN
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20 ~ March 2013 | BUSINESSWoman
hemorrhoids and purchase over-the-
counter products as a treatment.”
Screening Options
Doctors agree that the single most
important thing you can do to combat
colorectal cancer is to be screened.
“And to follow through to make a
colonoscopy appointment when one is
recommended,” reminded Ly.
A colonoscopy lets a doctor closely
look at the inside of the entire colon
and rectum by using a thin, flexible,
hollow, lighted tube that has a tiny
video camera on the end. The doctor is
looking for polyps or signs of cancer.
Polyps are small growths that, over
time, can become cancer.
The exam itself takes about 30
minutes. This test is recommended
once every 10 years. However,
depending on your individual risk
factors, your physician will determine
how frequently you need to repeat it.
A sigmoidoscopy is similar to a
colonoscopy; however, a doctor
examines only the lower part of the
colon and the rectum for signs of
cancer or polyps. The scope used is
about 2 feet long, enabling the doctor
to see the entire rectum but less than
half of the colon. This test takes
between 10 and 20 minutes and is
recommended once every five years,
depending on your personal risk for
colon cancer.
For individuals over the age of 50
with no symptoms and no family
history of colon cancer, some doctors
recommend using a fecal occult blood
test (FOBT) screening kit. This is a
non-invasive test, which can be done at
home by collecting three stool samples
on three different days. The test can
detect blood in the stool and some
cancers; however, it doesn’t typically
notice any pre-cancerous cells that may
be present.
“Many people don’t consider
themselves at risk for this disease,”
added Dr. Ece Mutlu, a
gastroenterologist at Rush University
Medical Center in Chicago, Ill. “The
truth is everyone is at risk. Some
groups are just at a higher risk. Early
detection and routine checkups for
colon cancer can save lives.”
Just the Facts
The most recent estimates for the
number of colorectal cancer cases in
the United States:
• 103,170 new cases of colon cancer
• 40,290 new cases of rectal cancer
• The lifetime risk for developing
colorectal cancer is about one in 20.
This risk is slightly higher in men
than in women.
For more information, visit the
American Cancer Society at
www.cancer.org.
The National Cancer Institute’s
booklet, What You Need to Knowabout Cancer of the Colon and Rectum,
offers information about possible
risk factors, screening, symptoms,
diagnosis, and treatment, including
lists of questions to ask your doctor.
Visit www.cancer.gov to download a
PDF or order a free copy.
To learn more about advances in
colorectal cancer research, visit the
National Institutes of Health
website at www.nih.gov/science/
colorectalcancer.
•
Freelance writer Claire Yezbak Fadden is
scheduling a colon cancer screening this
month.
BUSINESSWoman online is pleased to introduce eXPERT eXCHANGE!
Experts from a variety of fields share their tips and strategies for success. You probably know this month’s contributor!
Check it out today! BusinessWomanPA.com/expertexchange
Get a colon cancer screening if:
� You’re over the age of 50
� Anyone in your family has a history of colorectal cancer
� You have had pre-cancerous polyps
� You use tobacco
� You drink alcohol to excess
� You are obese or lead a sedentary life
� You have a personal history of inflammatory bowel disease,
such as Crohn’s disease and ulcerative colitis
BusinessWomanPA.com | March 2013 ~ 21
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Schreiber Pediatric Rehab Center of Lancaster County hasbeen accredited by CARF International for a period of threeyears for its Outpatient Medical Rehabilitation Programs –Pediatric Specialty Program.
The latest accreditation is the sixth consecutiveaccreditation that the international accrediting body, CARF,has awarded to the center.
WOMEN TOWatch
ACHIEVEMENTS &Applause
Patricia A. “Trish” Hanks, senior vice president at F&MTrust, recently completed the Pennsylvania BankersAssociation’s 15-month executive leadership program. Thisprogram is designed to enhance the leadership,organizational, and performance skills of highly motivatedexecutive and senior-management-level bankers.
Carol Fastrich Aranos, vice president ofmarketing at AmeriChoice FederalCredit Union, has been elected to serveas president for Central Pennsylvania’sFemale Executives (CPAFE). CPAFE’smission is to advance women in theworkplace through networking andeducating in Central Pennsylvania.
Jill Kaylor has recently joined Visiting Angels SeniorHomecare in York and Hanover. She will be responsible forcommunity outreach. Kaylor has more than 15 years ofexperience working with the older adults in our community.
Carrie McGough has been named student servicescoordinator for YTI Career Institute – Lancaster. McGoughwill provide appropriate student assistance, activities, andsupport to prospective and current students in a hands-oncapacity.
Melissa Myers joined Brown Schultz Sheridan & Fritz,
CPAs, as an administrative assistant in the tax department
with 12 years of experience.
Lindsay Owens has been hired by theRoof Advisory Group and willcontribute to the firm’s ongoingprofessional service to its clientele. Herbackground includes administration,customer service, and marketing.Owens earned her BA in marketingfrom Eastern University.
Jennifer Schwalm, CPA, has beenappointed chief mission developmentofficer for the Masonic Villages, whereshe will lead the evaluation,development, and implementation ofstrategic initiatives to grow theorganization while supporting its coremission.
Mary Ann Zugay joined the Small Business AccountingServices team at Brown Schultz Sheridan & Fritz, CPAs, as asenior associate. Zugay brings more than 35 years ofbookkeeping experience.
While We Were Out ...While We Were Out ...
SEND US
YOUR PICTURES!
BusinessWoman would love to
share what’s happening while
you're out and about. Send your
picture(s) and descriptions to:
Women’s Network of York (WNY)
Equilla Burns receives the
Women’s Network of York (WNY)
New Beginnings Scholarship
award. The scholarship provides
financial assistance to female
students enrolled at the York
campus of Harrisburg Area
Community College (HACC).
Do you have an announcement?
Please email your announcements of career advancements and professional new hires to [email protected]. Electronic photos should be
saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail
will not be returned. Please – no duplicate releases.
Front row, from left: Diane Yocum and Jen Smyser of WNY.
Back row, from left: Sara Shaw (HACC); Kimberly Fetrow,
SF&Co./WNY; Jody Ashley, WNY; Equilla Burns, recipient; and
Heather Igo, Lori Detter, and Theresa LaCesa, members of WNY.
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22 ~ March 2013 | BUSINESSWoman
a la CardProducts and services at a glance.
[email protected] ~ 717.285.1350
Networking
Advertising
Real EstatePet Therapy
#1. It’s affordable
#2. Substantial visibility
#3. Assistance is available to
design your ad!
Contact your representative at 717.285.1350
or email [email protected]
200 N. 2nd St. Dillsburg, Pa 17019 • Right off Route 15
717-502-6056
Open daily 10am -5pm, Fri and Sat open till 8pm
Military Items All Armed Services and Wars, Primitives, Water Colors, Oils, Prints, Furnishings, Lamps, China, Pottery, McCoy,
Roseville, Hull, Glassware, Fenton, Westmoreland, Silver, Books, Records, Ephemera, Pennsylvania Dedicated Case, Dolls, Toys,
Games, Brand Name, Vintage Clothes, Shoes, Hats, Scarves, Formal Dresses, Cocktail Dresses, Furs, Coats, Jewelry, Formal & Fun
Purses, Magazines, Linens, Christmas Shop. Great Holiday Gifts Items. Reasonably Priced. Something For Everyone.
Facebook: Herr’s Antiques & Collectables
Antiques
3 Reasons to Advertise
Your Service or Business With Us:
Nancy Sarley, SRES
(717) 286-9680
Email: nsarley@
prudentialhomesale.com
717-295-HOME
150 North Pointe Blvd.
Lancaster, PA 17601
HOMESALE
SERVICES GROUP
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April 9, 2013
Valencia Ballroom
York
American Business Women’s Association (ABWA)
Camelot Chapter
6 p.m.
3rd Monday of the month
The Radisson Penn Harris Hotel & Convention
Center, Camp Hill
Tania Srouji, President
www.abwacamelot.com
Continental Yorktowne Chapter
6 p.m.
4th Tuesday of the month
The Roosevelt Tavern
400 West Philadelphia St., York
Jeanne Weicht
Lancaster Area Express Network
7:15 – 9 a.m.
3rd Wednesday of the month
Lancaster Country Club
1466 New Holland Pike, Lancaster
717.305.0206
Kathleen King
www.LAEN-ABWA.com
Lebanon Valley Chapter
6:30 p.m.
4th Wednesday of the month
Hebron Hose Fire Company
701 E. Walnut St., Lebanon
Penny Donmoyer, 717-383-6969
www.abwalebanonpa.com
Penn Square Chapter
11:45 a.m. – 1 p.m.
2nd Thursday of the month
Hamilton Club
106 E. Orange St., Lancaster
Dottie Horst, 717.295.5400
Women at Work Express Network
11:30 a.m. – 1:15 p.m.
2nd Thursday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Virginia Klingensmith
Yellow Breeches Chapter
6 p.m.
4th Wednesday of the month
Bob Evans, 1400 Harrisburg Pike, Carlisle
Leslie Shatto
Central PA Association for Female Executives
(CPAFE)
1st Wednesday of the month
11:30 a.m. – 1 p.m. (Registration Required)
Giant Super Foods, Community Room
2300 Linglestown Rd, Harrisburg
Carol Fastrich
717.591.1268
[email protected], www.cpafe.org
Executive Women International
Harrisburg Chapter
5:30 p.m.
3rd Thursday of the month
Rotating location
Cynthia A. Sudor, 717.469.7329
www.ewiharrisburg.org
Harrisburg Business Women
11:30 a.m. – 1:30 p.m.
2nd Tuesday of the month
Best Western Premier Central Hotel
& Conference Center
800 East Park Drive, Harrisburg
Lynne Baker
717.975.1996
www.HBWLuncheon.com
Insurance Professionals of Lancaster County (IPLC)
5:45 p.m.
3rd Tuesday of the month
Heritage Hotel, 500 Centerville Road, Lancaster
Krista Reed, 717.945.4381
www.naiw-pa.com/lancaster.htm
International Association of Administrative
Professionals
Conestoga Chapter
5:30 p.m.
4th Tuesday of the month
Woodcrest Villa
2001 Harrisburg Pike, Lancaster
Barbara Tollinger
www.iaaplancaster.com
Harrisburg Chapter
5:30 p.m.
3rd Monday of the month
Holiday Inn Harrisburg East
Lindle Road, Harrisburg
Karen Folk, CAP-OM, President
Jodi Mattern, CAP, Webmaster
www.iaap-harrisburg-pa.org
White Rose Chapter of York
6 p.m.
3rd Wednesday of the month
Normandie Ridge
1700 Normandie Ridge Drive, York
Dorothy Keasey, 717.792.1410
Mechanicsburg Business Women
11:30 a.m. – 1:30 p.m.
3rd Wednesday of the month
Flavours ETC Catering
5222 E Trindle Rd, Apt D, Mechanicsburg
Abeer Srouji
www.mechanicsburgbusinesswomen.org
Pennsylvania Public Relations Society
5:30 p.m.
Last Thursday of the month
Kim Barger, President, 717.979.8792
www.pprs-hbg.org
Shippensburg Women’s Area Networking (SWAN)
Noon
1st Wednesday of the month
Rotating location
Lisa Mack, 717.609.3781
Women’s Business Center Organization (WBCO)
11:30 a.m.
2nd Tuesday of the month
Alumni Hall, York College of PA
Mimi Wasti
Women’s Network of York
11:30 a.m.
3rd Tuesday of the month
Outdoor Country Club
1157 Detwiler Drive, York
Jennifer Smyser, 717.495.7527
W O M E N ’ S N E T W O R K I N G G R O U P S
BusinessWomanPA.com | March 2013 ~ 23
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MEET ANDGreet
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U.S
. PO
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80
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NC
., PA
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3912 Abel Drive
Columbia, PA 17512
businesswomanpa.com
~ career
~ l i festy le
~ wellness
~ connect ions
omancareer ~ lifestyle ~ wellness ~ connections
B U S I N E S S
April 9, 2013
10 a.m. to 2 p.m.
Valencia Ballroom
142 North George Street, York
mingle, munch, meet!Call today to reserve your space or for more information:
BusinessWomanPA.com/powerlunch
717.285.1350 717.770.0140
Sponsorship and booth registration available now!
BUSINESSWomaninvites you to
• Speed Networking • Workshops
• Small, select group of exhibitors
• Meet and chat with other professionals
• Delicious buffet lunch
Keynote Speaker
Soni Dimond
Recharge … Repackage … Reinvent!
Use Soni’s step-by-step approach and toss those old self-
defeating habits. Learn how to market yourself now …
and in the future. Spring cleaning is an essential task …
personally and professionally.
Clean up your act and your actions!
BRING-A-FRIEND Registration
now open at BusinessWomanPA.com
SAVE $10 EACH!Just $30 each!
(Save $10 each off regular price when you register with a friend)
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