C13
P361~389Kathie Lee
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, --()Integrated Marketing Communication (IMC)
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(Philip Kotler)4P(product)(price)(place)(promotion)
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(Third Party Endorsement)
(Trade Show)
(Spokesperson)
(Movie Product Placement)Peogeot VS. Taxi ()
(Movie Product Placement)BMW VS. 007
(Movie Product Placement)BMW VS. 007
http://www.sonypictures.com/homevideo/casinoroyale/index.html
Opel Vita (Corsa) VS.
Opel Vita (Corsa) VS.
Opel Vita (Corsa) 2000New Opel CorsaJET TVCorsaCorsacall-in5125310947-810-111 begin_of_the_skype_highlighting0947-810-111end_of_the_skype_highlightingNew Opel CorsaGM AutoWorldCorsa
http://www.youtube.com/watch?v=mgZHDwJAUUUhttp://www.youtube.com/watch?v=j5Ftu3NbivEhttp://www.youtube.com/watch?v=SyG4nf8k1Dshttp://www.youtube.com/watch?v=7lyC10hjHuY
Coke http://www.youtube.com/watch?v=Z1gr_pftFC4http://www.youtube.com/watch?v=3MnDAWlhegwhttp://www.youtube.com/watch?v=lqT_dPApj9Uhttp://www.youtube.com/watch?v=RDiZOnzajNUhttp://www.youtube.com/watch?v=1Pk07lQS3gshttp://www.youtube.com/watch?v=O69dME52g3I
C13/C16