C13

P361~389Kathie Lee

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(Philip Kotler)4P(product)(price)(place)(promotion)

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IMC

(Third Party Endorsement)

(Trade Show)

(Spokesperson)

(Movie Product Placement)Peogeot VS. Taxi ()

(Movie Product Placement)BMW VS. 007

(Movie Product Placement)BMW VS. 007

http://www.sonypictures.com/homevideo/casinoroyale/index.html

Opel Vita (Corsa) VS.

Opel Vita (Corsa) VS.

Opel Vita (Corsa) 2000New Opel CorsaJET TVCorsaCorsacall-in5125310947-810-111 begin_of_the_skype_highlighting0947-810-111end_of_the_skype_highlightingNew Opel CorsaGM AutoWorldCorsa

http://www.youtube.com/watch?v=mgZHDwJAUUUhttp://www.youtube.com/watch?v=j5Ftu3NbivEhttp://www.youtube.com/watch?v=SyG4nf8k1Dshttp://www.youtube.com/watch?v=7lyC10hjHuY

Coke http://www.youtube.com/watch?v=Z1gr_pftFC4http://www.youtube.com/watch?v=3MnDAWlhegwhttp://www.youtube.com/watch?v=lqT_dPApj9Uhttp://www.youtube.com/watch?v=RDiZOnzajNUhttp://www.youtube.com/watch?v=1Pk07lQS3gshttp://www.youtube.com/watch?v=O69dME52g3I

C13/C16