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comScore Social Analytix
Powered by Radian6
7/26/2019 ComScore Social Analytix_v5
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comScore is a Global Leader in Measuring the Digital World
NASDAQ SCOR
Clients 1600+ worldwide
Employees 900+
Headquarters Reston, VA
Global Coverage170+ countries under measurement;43 markets reported
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Global Coverage, Local Presence
comScore Locations
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comScore Leverages Rich Panel Data to Deliver Unique and BroadDigital Business Analytics
The Only Global Measurementof Audience and E-commerce
2 Million Person Panel
360View of Person Behavior
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170+ Countries Under Measurement
43 Markets Reported
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Some of Our Largest Clients in Latin America Include
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comScore Social Analytix
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Social Analytix
Social Analytix is a Social Media monitoring product, powered by Radian6.
Listen to real-time, relevant & impactfulconversations
Measure impact and sentiment of
Listen
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Social Analytix focuses on an end to end program to measure and report on real-time, impactful social mediaconversations
Engage in active dialogue, tag and trackyour consumers
3600
of Social Media
Monitoring
MeasureEngage
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What does it measure?
Mostcomprehensivedata coverage
Mostcomprehensivedata coverage
All blogs(over 100 million)
Forums(tens of thousands)
Online mainstreamnews (over 25thousand)
Top rich mediasites (over 450)
Comments
Multiple languagesupport
Multiple languagesupport
Support for English,Spanish, French,Italian, German,Japanese, simplifiedChinese, Korean,Russian, Finnishand Portuguesekeywords, contentand sources
Ability to easily filter
Social MediaMetrics
Social MediaMetrics
Comments, views,engagement,topical in-boundlinks, general links
Deliciousbookmarks, diggvotes,
Twitter metrics,forum thread size,
Self-serve, Real-time, Intuitive
Interface
Self-serve, Real-time, Intuitive
Interface
Users can setuptopics to track andview / analyseresults in a matter ofa couple of minutes
Data delivered to thedashboard in real-time as it isdiscovered andindexed
Online EngagementWorkflow
Management
Online EngagementWorkflow
Management
Participationassignments,
tracking, audittrails, workflowmanagement
Source tags, addedto the system, canbe used to sliceand dice in the UI
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MicrobloggingTwitter
Friendfeed
Linkedin Answer
content y anguage
and country of origin
Configurable,
TransparentInfluence Model
Segmenting ismulti-level.
CRM platformintegrations suchas; Salesforce.com
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Key Benefits
Social Analytix helps brands (Publishers, Advertisers / Agencies, Verticals)
Understand the impact of campaigns on your brand in the social media world
Identify key social media influencers on your brand and engage with them
Engage with consumers via Social Media and take customer service to thenext level
Understand consumer acceptance or rejection of new product launches
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Product Offering
Topic Profiles
A Topic Profile is the collection of keywords that you define and wish to track in
social media.
Topic Profiles can contain an unlimited set of keywords and can be focusedon, among other things, a company's brands, products or executives, the
company's competitors or industry issues of interest.
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River of News
Conversation Cloud
Topic Trend
Influencer Topic Analysis
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River of News
Monitor mentions of
your company,product, issues and
competitors in real-time with the ability
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to quickly find themost importantrelevant
conversations
View all posts in your topic profile in order of publish date, engagement,comment count etc
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Conversation Cloud
Identify keywords
associated with yourcompany, product,issues and
competitors with the
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ability to find thekeywords with thehighest impact
View a quick summary of most mentioned words or phrases within yourtopic profile
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Topic Trends
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Trend volume of mentions, comments, etc for your topic profile, brand orcompetition
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Influencers
Identify influencersfor your brands,products etc with the
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engage with them
View the top sources influencing or mentioning your topic by media type
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Topic Analysis
Analyze buzz aboutyour company,
products, issues,competitors, and
outcomes of specific
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campaigns andsocial mediainvestments
View key metrics like total mentions, comments for your topic bycompetition, country, language etc
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Engagement
Manage real-time
responses across a
team: assi n tasks
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to people, managetask lists, categorizeposts based on
priority, type of post
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Sebastian Yoffe
Country Manager
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History of Innovation / Recognition Slides
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comScore History of Leadership and Innovation
To measure the search market
To measure
video streaming
To provide behavioral ad effectiveness
To meter mobile user behavior 1st
To Unify census + panel measurement
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To build and project from 2 million+ longitudinal panel
To monitor and report e-commerce data
To deliver a worldwide Internet audience measurement
Global Shaper
Company2010
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On setting the standard
comScore Media Metrix provides something we cant
recognized, industry standard, global measurement that
helps us understand projects like Wikipedia alongsideother major Web properties.
comScore is su ortin our mission b hel in us better
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understand our global audience. Every day I tellsomeone new that Wikipedia is a top five global Web
property valuable information we would not have knownwithout comScore.
Jimmy Wales, Founder, Wikipedia
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On meeting the needs of the industry
With the rapid evolution of digital media, accuratemeasurement of multiplatform content has become
increasingly complex. comScore is helping answer theindustry's call by providing a comprehensive audience
measurement solution that will enable publishers to
account for all the laces their content is consumed in
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the digital environment.
John Sollecito, VP Digital Media Research, MTV Networks
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On Media Metrix360
This is a significant advancement in the science of online
audience measurementa historic moment. We applaud
comScore for undertaking this groundbreaking step. Theirwillingness to work with the industry in an open fashion has
resulted in the beginning of a new chapter in audience
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. .
Tomer Strolight, President, Torstar Digital & Owner,Toronto Star
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