ComScore Social Analytix_v5

7/26/2019 ComScore Social Analytix_v5

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comScore Social Analytix

Powered by Radian6


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comScore is a Global Leader in Measuring the Digital World

NASDAQ SCOR

Clients 1600+ worldwide

Employees 900+

Headquarters Reston, VA

Global Coverage170+ countries under measurement;43 markets reported

2 comScore, Inc. Proprietary.

+

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Global Coverage, Local Presence

comScore Locations

3 comScore, Inc. Proprietary. V0910


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comScore Leverages Rich Panel Data to Deliver Unique and BroadDigital Business Analytics

The Only Global Measurementof Audience and E-commerce

2 Million Person Panel

360View of Person Behavior


170+ Countries Under Measurement

43 Markets Reported

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Some of Our Largest Clients in Latin America Include



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comScore Social Analytix



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Social Analytix

Social Analytix is a Social Media monitoring product, powered by Radian6.

Listen to real-time, relevant & impactfulconversations

Measure impact and sentiment of

Listen


Social Analytix focuses on an end to end program to measure and report on real-time, impactful social mediaconversations

Engage in active dialogue, tag and trackyour consumers

3600

of Social Media

Monitoring

MeasureEngage


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What does it measure?

Mostcomprehensivedata coverage

Mostcomprehensivedata coverage

All blogs(over 100 million)

Forums(tens of thousands)

Online mainstreamnews (over 25thousand)

Top rich mediasites (over 450)

Comments

Multiple languagesupport

Multiple languagesupport

Support for English,Spanish, French,Italian, German,Japanese, simplifiedChinese, Korean,Russian, Finnishand Portuguesekeywords, contentand sources

Ability to easily filter

Social MediaMetrics

Social MediaMetrics

Comments, views,engagement,topical in-boundlinks, general links

Deliciousbookmarks, diggvotes,

Twitter metrics,forum thread size,

Self-serve, Real-time, Intuitive

Interface

Self-serve, Real-time, Intuitive

Interface

Users can setuptopics to track andview / analyseresults in a matter ofa couple of minutes

Data delivered to thedashboard in real-time as it isdiscovered andindexed

Online EngagementWorkflow

Management

Online EngagementWorkflow

Management

Participationassignments,

tracking, audittrails, workflowmanagement

Source tags, addedto the system, canbe used to sliceand dice in the UI


MicrobloggingTwitter

Friendfeed

Linkedin Answer

content y anguage

and country of origin

Configurable,

TransparentInfluence Model

Segmenting ismulti-level.

CRM platformintegrations suchas; Salesforce.com


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Key Benefits

Social Analytix helps brands (Publishers, Advertisers / Agencies, Verticals)

Understand the impact of campaigns on your brand in the social media world

Identify key social media influencers on your brand and engage with them

Engage with consumers via Social Media and take customer service to thenext level

Understand consumer acceptance or rejection of new product launches



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Product Offering

Topic Profiles

A Topic Profile is the collection of keywords that you define and wish to track in

social media.

Topic Profiles can contain an unlimited set of keywords and can be focusedon, among other things, a company's brands, products or executives, the

company's competitors or industry issues of interest.


River of News

Conversation Cloud

Topic Trend

Influencer Topic Analysis


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River of News

Monitor mentions of

your company,product, issues and

competitors in real-time with the ability


to quickly find themost importantrelevant

conversations

View all posts in your topic profile in order of publish date, engagement,comment count etc


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Conversation Cloud

Identify keywords

associated with yourcompany, product,issues and

competitors with the


ability to find thekeywords with thehighest impact

View a quick summary of most mentioned words or phrases within yourtopic profile


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Topic Trends


Trend volume of mentions, comments, etc for your topic profile, brand orcompetition


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Influencers

Identify influencersfor your brands,products etc with the


engage with them

View the top sources influencing or mentioning your topic by media type


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Topic Analysis

Analyze buzz aboutyour company,

products, issues,competitors, and

outcomes of specific


campaigns andsocial mediainvestments

View key metrics like total mentions, comments for your topic bycompetition, country, language etc


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Engagement

Manage real-time

responses across a

team: assi n tasks


to people, managetask lists, categorizeposts based on

priority, type of post


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[email protected]


Sebastian Yoffe

Country Manager

[email protected]


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History of Innovation / Recognition Slides



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comScore History of Leadership and Innovation

To measure the search market

To measure

video streaming

To provide behavioral ad effectiveness

To meter mobile user behavior 1st

To Unify census + panel measurement


To build and project from 2 million+ longitudinal panel

To monitor and report e-commerce data

To deliver a worldwide Internet audience measurement

Global Shaper

Company2010

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On setting the standard

comScore Media Metrix provides something we cant

recognized, industry standard, global measurement that

helps us understand projects like Wikipedia alongsideother major Web properties.

comScore is su ortin our mission b hel in us better


understand our global audience. Every day I tellsomeone new that Wikipedia is a top five global Web

property valuable information we would not have knownwithout comScore.

Jimmy Wales, Founder, Wikipedia

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On meeting the needs of the industry

With the rapid evolution of digital media, accuratemeasurement of multiplatform content has become

increasingly complex. comScore is helping answer theindustry's call by providing a comprehensive audience

measurement solution that will enable publishers to

account for all the laces their content is consumed in


the digital environment.

John Sollecito, VP Digital Media Research, MTV Networks

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On Media Metrix360

This is a significant advancement in the science of online

audience measurementa historic moment. We applaud

comScore for undertaking this groundbreaking step. Theirwillingness to work with the industry in an open fashion has

resulted in the beginning of a new chapter in audience


. .

Tomer Strolight, President, Torstar Digital & Owner,Toronto Star

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Documents

ComScore Social Analytix_v5