Attracting People to Your Website

Increase Your Website Traffic

Your website needs to be effective

Your website needs to be attractive

Your website needs to be easy to use

To start with…

Personal referenceSearchSocial networksLinks from other websitesPromotional materials

How do people find it?

So how do I capitalize on personal reference?

How do I make it easier for someone to find my website after I tell them about it?

Personal Reference

Make the URL easyMake the church name prominent

Effective personal reference

How do people search for a church?

Search

ChurchChristian churchCommunity churchBible-based churchMaybe, GCI church

Key phrases for a church

Use key phrases in your content

Use your location in your content

The order of words matters

Make the content count

TitleURLH1 and other headingsTextImage alt text

Emphasizing the key phrases

Use the meta description

User-friendly search results

“javascript kit character count”

Counting Characters

SEO UltimateWordPress How-to

XML SitemapsMake your content known

Google Webmaster Tools

Bing Webmaster Tools

Monitoring Your Success

External linksOther ways to increase traffic

Social networks:FacebookTwitterPinterestInstagramGoogle +

Other ways to increase traffic

Effective contentEasy URLKey search phrasesExternal linksSocial networks

Review…

TitleHeadingsALT text on imagesMeta descriptionXML sitemap

SEO Elements

Google and Bing webmaster tools

Monitoring

Bret Millerbret.miller@gci.orgchurchtech.gci.org

Contact Info