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INTEGRASI PENDIDIKAN ENTREPRENEURSHIP KEDALAM
KURIKULUM PENDIDIKAN DI UNIVERSITAS BRAWIJAYA
L. SETYOBUDI
2013
ISI• PENDAHULUAN
• INTEGRASI BAHAN AJAR (IBA) ENTREPRENEURSHIP
• PENDIDIKAN ENTREPRENEURSHI SEBAGAI MATA KULIAH
• PENUTUP
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PENDAHULUAN
• UB deklarasikan diri menuju keEntrepreneurial University 2 Juni 2007 silam di hadapan Wakil Presiden M. JusufKalla,
• Konsekuensinya PendidikanEntrepreneurship adalah inisiator, Jantung, sekaligus roh proses evolusi UB menuju Entrepreneurial University 2015
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Pendahuluan
• Pendidikan entrepreneurship digunakan sebagai instrumen pendidikan (Pedagogical) dalam merubah pola pikir (mindset) mahasiswa dan harus dilaksanakan sedini mungkin, berkesinambungan, berjenjang dan terorganisir sesuai dengan tingkat proses belajar mengajar (PBM).
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TUJUAN PENDIDIKAN EE DI UB
• Mewujudkan entrepreneurial mindsetsebagai way of life mahasiswa (civitas academica)
• Menuju kehidupan kampus UB yang kreatif, inovatif, dan produktif, melalui penguasaan ipteks dan ketrampilan
• Mengimplementasi tridharma perguruan tinggi secara seimbang sebagai wujud entrepreneurial university.
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STRATEGI
• Mengintegrasikan pendidikan entrepreneurship yang merupakan jantung entrepreneurial university kedalam kurikulum atau PBM.
• Memperkuat muatan PBM/kurikulum mata kuliah di UB dengan nilai-nilai entrepreneurship agar dapat menstimuli mahasiswa untuk mewujutkan idenya menuju kehidupan yang lebih baik di masa depan.
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INTEGRASI BAHAN AJAR (IBA) ENTREPRENEURSHIP
• Definisi:
• Menurut kami di UB entrepreneurship adalah “Semua aktivitas/kegiatan yang dapat membuat hidup dan kehidupanpelakunya (Entrepreneur) menjadi lebihbaik, dan memberikan nilai tambah bagimasyarakat dilingkungannya”
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Model Entrepreneurship Education System
in UB
SKILL LEVELACADEMIC
(VR 1)STUDENT
AFFAIR (VR 3)UBEEC
(LPPM)
III.
Function of
Entrepreneurs hip
II.
Readiness of
Entrepreneur
I.
Concept and
Mindset
Entrepreneurial
LEADING SECTOR INSTITUT IO N
LEV
EL O
F SK
ILL
TO KNOW success
story
TO DOBusiness
Idea, Case study
TO BE Training,
start-up,COBLAS
RECTOR
STUDENT ENTREPRENEUR DHE-Med/CSR
Field/Prof Internship
INTEGRATED INTO
CURRICULUM
Up to 2 yrs
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World of businessFeed back information
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MOTIVATION(To KNOW)
ENTREPRENEURIAL SKILL(To DO)
FUNCTIONAL SKILL(To BE)
• Need for achievement
• Ability to inspire• Reaction to success
or failure• Help, Networking,
Communication
• Creativity• Innovation• Ability to take a
Risks• Ability to identify
opportunities• Ability to have a
vision for growth• Interpret successful
entrepreneurial role model
Business, Social, Academic, Techno/Agri-preneruship, etc.• Management/Leadership• Planning skills• Financial skills• Marketing skills• Designing skills• Operational skills• Human Resources
management• Etc.
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Basic Entrepreneurship Education Experiential
No SEMESTER LS TUJUAN KOMPETENSI INDIKATOR
1 I
PEM
BA
NTU
REK
TOR
1
To Know Mengetahui dan Memahami arti
entrepreneurship, Entrapeneurship,
entrepreneur dan kunci keberhasilan (success
story) serta nilai-nilai entrepreneurial
Mampu sikap mengekpresikan
diri verbal, tulis, pola pikir dan
sikap entrepreneurial
2 II To Know Meningkatkan pemahaman entrepreneurship
melalui gambaran positif (Positif Image), dan
nilai-nilai entrepreneurial
Meningkatnya motivasi dan
spirit entrepreneurship
3 III To Know Memahami komponen pendidikan
entrepreneurship: kreativitas, inovasi serta
analisa dan pengambilan resiko,
entrepreneurial attribute
Meningkatnya kreativitas,
inovasi dan pengambilan resiko
4 IV
PEM
BA
NTU
REK
TOR
3
To Do Memahami konsep efisiensi, ekonomi, sosial
budaya dalam kontek entrepreneurship dan
entrepreneurial behavior
Meningkatnya efisiensi,
kepatuhan peraturan,
partisipatif
5 V To Do Memahami peran spesifik entrepreneurial
skill (Team work) dan pengetahuan yang
dibutuhkan untuk aktivitas sosial atau
komersial
Meningkatnya ketrampilan
bekerjasama, dan networking
6 VI To Do Memahami peran organisasi, mengelola
konflik dan negosiasi, entrepreneurial way of
life, kemampuan merencanakan
Meningkatnya kemampuan
menyusun perencanaan dan
melaksanakan
7*) VII
UB
EEC
To Be Memahami teknik dan strategi mewujutkan
ide menjadi aksi
Meningkatnya jumlah bisnis plan
yang layak dan terwujutkan
8*) VIII To Be Memahami teknik dan strategi mewujutkan
ide menjadi aksi
Meningkatnya jumlah bisnis plan
yang layak dan terwujutkan9/12/2013 LSB PEE DOSEN UB 10
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CONTOH:
• Ambil satu jenis mata kuliah:
• Terdapat 16 kali Tatap Muka dalam 1 semester
• Pertemuan # 1 : Kontrak kuliah
• Pertemuan # 2 : Mengintegrasikan PendidikanEntrepreneurship pada mata kuliah tersebut– Disesuaikan dengan tahapan pengetahuan
entrepreneurship yang harus diperoleh (To Know, To Do, To Be).
– Dikombinasikan dengan Basic Content PendidikanEntrepreneurship di UB (Motivasi danEntrepreneurial Skill)
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PENDIDIKAN ENTREPRENEURSHI SEBAGAI MATA KULIAH
• 2 SKS/Semester
• Metode yang dipergunakan untukpembelajaran ini dinamakan COBLAS (Consulting Based Learning for ASEAN SME’s)
• Dasar metode adalah Learning from Helping
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Entrepreneurship Education (To BE)Pendidikan Entrepreneurship
• Pendidikan Entrepreneurship/kewirausahaandianggap sebagai kunci untuk pembangunandaerah bagi kedua negara berkembang danmaju
• Pendidikan kewirausahaan adalah bidangpengetahuan yang masih muda dan barutumbuh.
• Masih belum ada standar pembelajaran untukpendidikan entrepreneurship/kewirausahaan
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Our Believe• Ideas, no matter how brilliant, have no value
until they are put into practice.
• Knowledge, no matter how deep, have not value until they are put into practice.
• Tools, no matter how excellent, have no value until they are put into practice.
• Enduring success comes from the effectiveintegration of ideas, knowledge, and tools.
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Goal of Entrepreneurship Education
• Entrepreneurship education program is not about entrepreneurs, but for entrepreneurs.
• The goals are through helping new and existing small regional businesses:
– to educate entrepreneurs to be successful
– to educate students to be entrepreneurs
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Concept of COBLAS isLearning from Helping
What is Consulting Based Learning?
It is paradoxical that many business schools still differentiate between a time for learning and for work (consulting) without seeing the vital
connection between them.
(Modified from Leo Buscaglia)9/12/2013 16LSB PEE DOSEN UB
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Multiple Goals forCOBLAS Program
• COBLAS program, through helping new and existing small regional businesses:
– to educate entrepreneurs to be successful
– to educate students to be entrepreneurial
– to establish linkage between university and local business community
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COBLAS Program:Learning from Helping
Teachning without teaching
Triangle MethodSMEs
Univ. &
FacStudents
Experties in multi
disciplinesConsulting
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Method of Linkage
• Teach students to understand theentrepreneurship through the consulting local businesses
• Expose students to the real business
• Enhance small local businesses supported by COBLAS program to grow beyond their town
• Support universities to get close tie with local businesses
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Educate students to be entrepreneurial :Enhance students abilities to…
• Develop business insights
• Gain confidence in encountering real business problems
• Improve entrepreneurial knowledge and skills
• Enhance leadership quality
• Develop skills and knowledge to assist localentrepreneurs
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COBLAS Program Objectives :Enhance local entrepreneurs to…
• Increase understanding of basic businesstheories and tools
• Develop internationally marketable products
• Develop growth strategies
• Increase their leadership effectiveness
• Develop entrepreneurial knowledge and skills
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Linkage between Universities andLocal Business Community :
Universities to…
• Increase their leadership and participation in the local and regional community development
• Increase their knowledge transfer to the community
• Increase the integration of business school, engineering school and other disciplines to support local community development
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Learning from Helping
"It takes a wise man to learn from his mistakes, but an even
wiser man to learn from helping others”
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How much do you
remember from
what you learned(Reference: Modified from Duke University, Medical Center)9/12/2013 24LSB PEE DOSEN UB
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Apply Management tools to the realConsulting
• Three learning opportunities:
1. Class room studies (management tools)
2. Field studies on actual SMEs problems
3. Application of management tools to actual SME solution for the growth
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Educational ProgramCOBLAS Textbook
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PENUTUP• Seyogyanya semua perguruan tinggi di
Indonesia segera mempersiapkan lulusannyauntuk bisa bertahan dan memenangi peluangdi era Komunitas Asean 2015 yaituimplementasi Asean Economic Community (AEC)
• GOAL pendidikan entrepreneurship adalahMembentuk mindset mahasiswa menjadientrepreneurial mindset
• Metode bisa dikembangkan sesuai dengankultur budaya kampus
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ALTERNATIF KURIKULUM PENDIDIKAN ENTREPRENEURSHIP
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Pendidikan Entrepreneuship di UB:To KNOW instrumen SUCCESS STORY
KONTEN BAHASAN:
1. ENTREPRENEURIAL MINDSET
2. MOTIVASI
3. KREATIVITAS
4. INOVASI
5. RESIKO
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Pendidikan Entrepreneuship di UB:To DO instrumen STUDI KASUS
KONTEN BAHASAN:
1. Rantai Konsumsi
2. Peta Atribut
3. Analisa Respon Pesaing
4. Finansial Kebalikan
5. Alur Perencanaan (Milestone Planning)
6. Analisa SWOT
7. Lima Kekuatan8. Kaizen dan 5S
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Pendidikan Entrepreneuship di UB:To BE instrumen PELATIHAN metode COBLAS
KONSEP
Manajemen pelanggan
Manajemen asumsi
Pola pikir Kewirausahaan/Entrepreneurship
Perencanaan Bisnis
INSTRUMEN STRATEGI INSTRUMEN FUNGSIONAL1. Rantai Konsumsi2. Peta Atribut3. Analisa Respon Pesaing4. Finansial Kebalikan5. Alur Perencanaan (Milestone
Planning)6. Analisa SWOT7. Lima Kekuatan8. Kaizen dan 5S
1. Kreativitas (Creativity)
2. Idea Momming / Brainstorming
3. Elevator Speech
4. Gaya Pembelajaran (Learning
Style)
5. Kerja Tim (Team working)
6. Perencanaa Bisnis (Business
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