MID-AMERICA CHAMBER EXECUTIVES ANNUAL CONFERENCEMAY 4, 2016

2012 Legislative Resolution– Difficult economy/partisan political environment/election year

– 12 year effort

– Coalition of support• Business, labor, fans, bi-partisan legislators

– Leadership by DFL Governor Mark Dayton/GOP bill authors• Senator Julie Rosen• Representative Morrie Lanning

– NFL Commissioner Roger Goodell visit

– Stadium advocacy/PR/Grassroots/Social media

– Minneapolis City Council final authorization

Stadium Development Overview

– More than 1,400 construction workers on site daily; 6,000 overall

– Nearly 300 Minnesota-based businesses have worked on the project to date

– 90% of construction dollars expected to go back to Minnesotans• $1.1 Billion project

– Major events already secured• Super Bowl LII (2018) - $300+ million projected economic impact

according to Rockport Analytics (Indianapolis)• NCAA Final Four (2019) - $200 million projected economic impact

according to Meet Minneapolis

– Will vie for College Football Playoff – National Championship Game, International Soccer, Concerts, WrestleMania, National Conventions

Significant Economic Impact

– $400 million in Wells Fargo/Ryan Companies development

– $100 million in Ryan Companies residential development

– Broader Downtown East developments• $191 million HCMC expansion• $100 million Sherman development• Minneapolis set new record as construction for 2014 passes

$2 billion (60% increase from 2013)• More than 65% of new construction permits in 2014 were

issued for North Loop, Downtown East, downtown riverfront and northeast Minneapolis

Significant Economic Impact

MUCH MORE THAN A GAME…

• 10 Day Festival

• 1 Million + Guests

• 130 Countries

• 33 Languages

• 5,000 Media

• 10,000 Volunteers

• Introduce the World to Bold North

WHAT A SUPER BOWL BRINGS TO MINNESOTA

• $400M in direct economic impact to Minnesota businesses

• $500M in earned media• More Tourists• More Events• Increased meetings and

conventions • More highly skilled employees• Business Connect –

Opportunities• Legacy – Healthy Active

Children

CELEBRATE WINTER BOLD NORTH STYLE

Across Minneapolis, St. Paul, and Bloomington

•NFL Official Events•Signature Minnesota Events•Super Bowl Host Committee Events

CELEBRATE WINTER BOLD NORTH STYLE

SUPER BOWL BOULEVARD

SUPER BOWL LII IMPACT: LEGACY FUND

SUPER BOWL LII Legacy for our Children

• Vikings / Wilf Family Have Acquired Approximately 200 Acres in Eagan– Former Northwest Airlines Headquarters – 185 Acres– “Shoulder Piece” – 9 Acres– Living Well Property – 5 Acres– Mixed Use Development

• Ideal Site– Proximity to Minneapolis / St. Paul– MSP Airport– I-494– Deep, Rich Property

• Eagan City Council– AUAR – Environmental Study– Business Agreement– Planned Development– Building Permit

Minnesota Vikings in Eagan

• Part of Broader Development Plan• “Minnesota Vikings Destination” in Eagan• Team Headquarters

– Space-challenged in Eden Prairie– Consolidate Staff– State-of-the-Art Facility

• Community-Focused– Family & Fan Friendly– Hall of Legends / Team Store– Event Center– 5,000-7,000 Seat Football Stadium

• “Friday Night Lights”• Multi-use Facility

– Broadcast Studio / Vikings Entertainment Network

Vikings Practice Facility / Team Headquarters