Download pdf - Personal Branding I - What is Branding?

Personal BrandingProfessional Development series by DSO

Tuesday, November 22, 11


Brands we know


Personal Branding

Perception

Stories


1901 1907 1972

(c) 2000 Estate of Pablo Picasso/Artists Rights Society (ARS), New York


Why is this important?

• Freelancers, Bloggers, Entrepreneurs..

• Job hunters!

• Stand out from the crowd

• Attract the people you want attention from

• More clients, more sales, more profits, more visitors, and much more opportunities!


Great!Where do I start?Let’s take a look at developing your brand.


Who are you?

• What’s your passion?

• What are you good at?


Craft an elevator pitch/personal bio.

• Tell us about yourself in 30 seconds.

• Write about yourself in 160 characters.


Support your brand!


Done!How do people find me?Let’s take your brand and market it.


Baby steps

• Tell people about about yourself


Baby steps

• Tell people about about yourself

• Send that message you just wrote


Business Cards?

• Your face when you’re not there!

• Name, company, contact info.


Let’s take you online.

• Google yourself!

• Make sure what comes up there is you.



Make a blog!

• A blog is just a quick and simple website

• Post about the stuff you like

• Get noticed online!



Social Media?Facebook, Twitter, et. al.



Global Development is...


Global Development is...

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