Pricing EE for Success
Ryan Battles
Ryan Battles
• Owner of Jovia Web Studio
• Cofounded Director-ee(EE Community Site & Job Board)
• Cofounded Harpoon (Financial Planning App for Freelancers)
Questions Answered
• How do others price their services?
• How much should I be charging?
• How do I raise my rates?
Takeaways
• How to position yourself for success
• How others are pricing their services
• The average income of an EE developer
• How your prices affect how clients see you
Imagination Time
• Design a website
• Marked up Responsively
• E-commerce
• Blog
• Control Panel for Multiple Authors
• Landing Page Tool
• Responsive Image Gallery
• Image Editing Tools
• Progressive Image Loading
• Tie in a CDN
• Tie in Dropbox
• Social Network Sharing
• Auto-Tweets
• Facebook Page Integration
• Google Analytics Setup
• Disqus Commenting Engine
• Google Maps
• Form Builder that submits to Google Docs or Mailchimp
• Password-protected site areas
8/mo
$
The key to success is to form
A Business Partnership
Pricing Strategies
• Flat Project Fee
• Flat Value Fee
• Hourly × Total Hours
• Hourly × Range of Hours
Flat Fee
Total Hours
Range of Hours
Combo 2%
34%
19%
45%
Pricing Strategies for ExpressionEngine Builds
A survey of 100 #eecms followers on Twitter
What About Addons?
Don't mention them
Mention & absorb cost
Mention & itemize cost
Client purchase directly 18%
34%
29%
43%
How do you pass on the cost for Addons?
A survey of 100 #eecms followers on Twitter
Client purchase directly
Keep in my name
Transfer license
Other 3%
22%
67%
24%
How do you handle Add-on license purchases?
A survey of 100 #eecms followers on Twitter
Client purchase directly
Keep in my name
Transfer license
Other 2%
28%
63%
29%
How do you handle ExpressionEngine license purchases?
A survey of 100 #eecms followers on Twitter
What is the climate of charging for EE services?
$0 - $24K $50K - $74K $100K - $124K $150K - $174K $200K +
A survey of 100 #eecms followers on Twitter
Personal Annual Income
Story
Raising Rates
Recurring Income
Run your businesslike a business.
Thank You!
ryanbattles.com/pricing-ee
@harpoonapp
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