From Disadvantages to Advantages with IoT, Cloud, and Big Data
Business Innovationswith Mobile Computing and IoTYen-Ping Shan2015 YPShan
IoT and Mobile are BigWe already know thatWide reaching impacts to almost all industries (Porter/Heppelmann)A lot of opportunities for technology breakthroughsOne CouldSell new tech with existing business modelEnhance existing business with new techCreate brand new businesses2015 YPShan
2
How do we spot new businesses?Traditional angles: Competency, Customer, MegatrendsWith tech, typically 3 elements:TechnologyKiller appBusiness modelBusiness model is often importantCan we do better than epiphany or Slap & See?
2015 YPShan
Slap & SeeSlap a keyword on everything and see what sticksFor mobile and IoT, what keyword comes to mind?Smart phone, smart carSmart grid, smart cloudSmart planet/city, smart garbage canSmart sock, smart bra why stop thereSmart Diaper !@#%
2015 YPShan
I kid you not !
2015 YPShan
Emerging Patterns (Parmar, Gartner, et al.)Augment things to generate signal/data Use that to monitor, manage, optimize utilizationDigitize assetsMonetize: incrementally charge for usageSongs by the, engine, insurance
Why stop at the assets themselves? Can we do something about the signal/data they generate?
2015 YPShan
Emerging Patterns (cont.)Trade data More standards will be helpfulCombine data within and across industries
Why stop at the data? Can we sell the best practices too?Codify distinctive service Non-core functions CriticalBrand new
2015 YPShan
Business Models (Girotra, Michel et al)What is business model?How organization 1. Create value 2. Capture value
WhatNarrow downLeverage competency to expand outWhatd you do if you were the Smart Diaper company? 2015 YPShan
The Answer is: I kid you not (again)
2015 YPShan
Business Models (Girotra et al)WhatNarrow downLeverage competency to expand outWhatd you do if you were the Smart Diaper company?Hedge portfolioDemand fluctuations are negatively correlatedWhat if kids learn to control themselves early?What doesnt exist until nowE.g. System management of billions of things2015 YPShan
Business models (cont.)WhenDelay decisionsChange order or split it up (real-time data)WhoBetter informedBetter in manage risks or most to gainAdjust motivationsChange revenue formulaIntroduce time dimensionIntegrate incentives
2015 YPShan
In Search of Business InnovationsDont underestimate Slap & SeeMore systematic ways exist, but none covers all anglesCrossing the passive/active boundaryWhen the things act instead of just watching Security, system management, etc. all pushed to the next levelHumans are part of the internet of things tooBoundary is more dynamic than you thinkThink entire system instead of just pieces: things, people, places, time2015 YPShan
Why do I Care?Combined patterns reshape industry boundaries ( Porter, et al.)Whos Honeywells biggest competitor?GE, Johnson Controls?
Where is the value? Unit or connected eco system?More importantly: its a platform Perfect e.g. of New Entrants in 5 forces Who else are entering?
2015 YPShan
Broad ImplicationsSoftware becomes critical (Iansiti, et al.)Software used to extend the boundaries Jeff Immelt Every industrial company will become a software company.Distribution and service networks disintermediated E.g. Tesla
There are many more 2015 YPShan
3rd Wave of the IT-Driven Transformation1st : automate individual activities2nd : coordinate & integrate across activities and companies3rd : IT becomes integral part of the product itselfTouches almost every industriesThe question is 2015 YPShan
Are You Ready?2015 YPShan
Or
2015 YPShanThank You