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All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.
Akash MalikEMBA (UTS Sydney), BE (Computers)
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
/AppsMav
Facebook Marketing
/MaverickMavOz
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Maverick Mav
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Apps Mav
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Disclaimer
• We have strived to be as accurate and complete as possible in the creation of this presentation, notwithstanding the fact that we do not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
• While all attempts have been made to verify information provided in this presentation, we assume no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Audience is cautioned to rely on their own judgment about their individual circumstances to act accordingly.
• This presentation is not intended for use as a source of legal, business, accounting or financial advice.
• All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.
ThenManis
ThenManis
Customer Success Story
Sydney Film Festival50% Increase to website traffic from custom facebook Application
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Display & Self Manage Events, Seminars, Courses (+ Get Social Media Viral Effect!)
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Introduction
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We as People & Businesses know other people & Businesses – 1st Degree Connections
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These 1st Degree Connections know other People & Businesses – 2nd Degree Connections
1st Degree 2nd Degree
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Through Social Media Platforms
1st Degree 2nd Degree
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Photo Contest- Before Like
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Photo Contest- After Like
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Photo Contest- Submit Photo & Invite Friends
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Photo Contest- Before Like
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Photo Contest- After Like
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Launch Social Contests coinciding with major events
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Go Viral With Fan Interaction (‘Like’ Effect)
When someone ‘Likes’ a page…
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The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
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The Benefits of being ‘Liked’
The average Facebook user has 130 friends*… that’s a lot of exposure for your page from just 1 click!
*Source: Facebook
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Your Business Presence within your Consumers world
• Unlike a website, you are connected to your customers and can interact with them on an ongoing basis
• Unlike a website, when customers interact with your page it is seen by their friends – Word of MOUSE marketing
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Your Business Presence within your Consumers world
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The PurposeLike · · Share
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Through Social Media Platforms
1st Degree 2nd Degree
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When Fans Answer Questions
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Even when people & Fans interact with your website
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The interaction gets published
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The Benefits of a Page
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Key Triggers- Like, Share, Comment
•Content•Contest (Promotions, Offers, Giveaways, Incentivisation)
•Humour•Ads
Profile vs. Page
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Your Facebook Business Page
• It is necessary to own a Profile in order to create a Business Page. However you must restrict your business activities to your Business Page.
• It is against Facebook’s terms and conditions to run your business using your Profile, and Facebook may shut down your Profile if you use it for business purposes.
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Profile-Page Relationship
For example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:
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Have Multiple Admins
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Profile-Page Relationship
• Your Profile is not seen or directly interacted-with by your customers, and is not the ‘face’ of your business on Facebook.
• Instead, is used for logging in to your Business Page, making updates and changing settings.
• It is the Administrator of the Business Page.
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Creating your Business’s PageCreating your Business’s Page
Creating your Business’s Page
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Getting a Vanity URL
• Ensure you get a Vanity URL:www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here: http://www.facebook.com/username/
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Getting a Vanity URL
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Promote it!
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Key Triggers- Like, Share, Comment
•Content•Contest (Promotions, Offers, Giveaways, Incentivisation)
•Humour •Ads
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Week 6Week 1
Week 2 Week 8
Reach 600- 800 Fans
NEXT
Launch Photo Voting Contest
- 3rd party app
Offer Strategy
Reach 300 Fans
1 Status Update per day. No Offers or Sales Messages!
Success Factor- Roadmaps
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Developing Conversation Calendar + Creating & Posting regular status
updates
*
OCTOBER
Sun Mon Tue Wed Thu Fri Sat30 1 2 3 4 5 6
7Claim vanity URL
8 9 10Roadmap submission
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Customer Approval
12
Initiate collateral design
13
14 15Share conversation calendar
16Prepare Status updates once conversation calendar approved
17 18
Prepare FB Ad campaign to land on the photo voting contest
19
Apply approved tab appsApply approved collateral
Initiate FB campaign
Begin posting updates
20
21 22
Get ad approval
23Email blast to database first 200 people Offer
24Activate Ads
Photo contest begins
25Thank you Email of 200 Fans free offer to T database
26 27200 Fans winner announcement on Facebook
28 28 30 31 1 2 3
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Engaging with other members and businesses• Informative, fun or useful comments may get
many Likes and Replies, raising the prominence of your comment (and hence of your business page)
• Genuine comments are appreciated, rather than direct advertising and sales talk
• Don’t oversaturate: Make sure all posts are worthwhile and add value to customers.
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Always Ask Questions
• Ask questions (in your status updates)
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Always Ask Questions
• Questions incite a response – especially compelling ones
• Why do you want responses? Because when a fan responds, their friends may see it on their News Feeds
• In other words, there is the potential for social effect – which means more exposure for your brand or business!
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Incite a response!
• Posting content that incites a response is key. There are many creative ways this can be done
• For example, ‘fill in the blank’ updates, may incite people to respond
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Incite a response!
• Taking advantage of national holidays typically results in a very high rate of comments
RUN CONTESTS, QUIZ, GIVEAWAYS
If Content is King, Contest is Queen
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Thank You