Download pdf - 【Yahoo! JAPAN】「ディスプレイ広告はテキスト広告よりもユーザーの心に響く」とは嘘か本当か？

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2014/11/25

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n=3,097

1938

Checkpoint

2

Checkpoint

3/10

19.5

38.4

2



n=3,097

34.834.4

38.539.1

Checkpoint

Checkpoint

4/10

16.6 17.2

21.9 21.9

26.8 26.5

27.6 28.5

7.2 5.9

34.8 34.4

-

38.5 39.1



n=3,097

5

Checkpoint

12

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5/10

15.4

7.9

13.1

7.1 7.7 5.9 6.7 4.4 4.7 7.0

41.9

31.0 28.8 28.1

18.8 14.7

11.7 11.6 10.6 7.6

n=2,187 n=2,314

26.5

23.1 15.7 21.0

11.1

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6/10

25.1

19.5

6.0 2.6

30.5

25.3

8.7

4.3

n=2,187 n=2,314

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n=3,097

1051.34031.4

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10

401020

10

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7/10

31.4

51.3

40 10

2

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n=3,097

21 n=3,097

2020

20

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8/10

32.4

30.9

26.6

35.4

39.8

34.5

29.0

24.4

24.4

21.0

20.4

36.4

0.0 10.0 20.0 30.0 40.0 50.0 60.0

60

50

40

30

20

10

60

50

40

30

20

10

44.9

45.3

45.1

50.8

51.8

49.6

35.3

37.6

39.6

34.2

32.9

43.0

0.0 10.0 20.0 30.0 40.0 50.0 60.0

60

50

40

30

20

10

60

50

40

30

20

10

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20142142014215

3,097

100.0

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