of 15/15
Audi Automobiles Economics and Management 2016 Group No - 30 Vorsprung durch Technik

Audi Automobiles

  • View

  • Download

Embed Size (px)

Text of Audi Automobiles


Audi AutomobilesEconomics and Management 2016Group No - 30

Vorsprung durch Technik


Group MembersS.Sujeewanandh - IT 14227714B.Saravana Prasanth - IT 14237300P.Aravinth - IT 14236793S.Yugeshwar - IT 142261062

Audi at a glanceAudi is a German automobile manufacturer that designs, and distributes luxury automobiles.Audis headquarters is inBavaria, Germany.Audi has been a owned (99.55%) byVolkswagen Groupsince 1966.Audi India was established in March 2007 as a division of Volkswagen Group Sales India.Audi is represented in 110 countries worldwide and since 2004.3

Audi at a glance


Company Type - Public CompanyIndustry AutomotiveProduce Luxury CarsFounded - Germany (29 June 1932)Founder - August HorchHeadquarter - GermanyLocations - Now 11 production facilities in 9 countriesWebsite www.audi.com

Key Persons Chairman of the Board of Management - Rupert Stadler Head of Design - Wolfgang Egger Head of Technical Development - Ulrich Hackenberg Head of Audi GroupIndia Joe King Managing Director of Audi Group India Mitesh Patel


LogoBranding The Audi shows four rings that represent the four Base Companies of Auto Union. The first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.Logo -


Rank & Position of Audi worldwide7 Automotive Performance 3rd Position Auto Pacific Vehicle Satisfaction Awards 5th position Best Business Brands Germany 2nd position Customer Service Index Ranking Luxury Brands 2nd Position

Organizational Culture

Vorsprung durch Technik - lead by technology The Audi culture of innovation thrives on challenge not on routines. 8

Motivational of Employees

Children are part of the Audi family.Work and life were flexibleWhere health comes naturallyWell provided-for in retirement



Grouping & Teaming of EmployeesFormal and common group. 10

Leadership Styles Democratic Leadership.


Social Responsibility of the Organization12

Green IT energy-saving data center

Intelligent water usage and treatment

Audi A3 body shop

Oak Forest research project

Saving energy at work

Environmental management and partnershipsBavarian Environmental Pact IV projectAudi has implemented the EMAS (Eco-Management and Audit Scheme) environmental management system of the European Union which goes far beyond standard requirements.

Synthetic fuels: Audi e-fuelsAudi is developing renewable forms of energy which are known as Audi e-fuels because they can make a large contribution towards CO2neutrality. For this, Audi is playing a part in the development and production of third-generation renewable fuels, which do not compete with the production of food or animal feed.Audi e-gas projectThe Audi e-gas project makes an important contribution towards carbon-neutral mobility. It involves generating synthetic natural gas in a power-to-gas plant, which serves as fuel for the gas-powered Audi models. Along with its potential for carbon-neutral operation and low fuel costs, this technology offers other benefits as well.


References http://www.audi.com/corporate/en/company/corporate-strategy.htmlhttp://www.audi.com/corporate/en/careers/working-at-audi/corporate-culture.html#fullwidthpar__ah_2 http://www.audi.com/corporate/en/careers/working-at-audi/work-life-balance.html http://www.audi.com/corporate/en/company/history/events.html14

Thank you15