1. 2011-04-26 By Lee Ji Yun - 2011 1 8 9 by Lee Ji Yun By Lee Ji Yun - 3 6 7 8 9 21

2. 2011-04-26 By Lee Ji Yun - (8 ) 8 8.1. 8.1.1. 8.2. 8.2.1. 8.2.2. 8.3. 8.3.1. 8.3.2. TV 3 By Lee Ji Yun - 8.1. 8.1.1. (1) - (2) 42 3. 2011-04-26By Lee Ji Yun - 8.1. 8.1.1. (3) 1) - . - - - - . : , 5By Lee Ji Yun - 8.1. 8.1.1. (3) 1) - , - ( ) ( ) ( ) - (= )- - - 6 3 4. 2011-04-26 By Lee Ji Yun - 7 By Lee Ji Yun - (slogan) : , , KTF Have a good time SK OK! SK! SKT . TALK PLAY LOVE84 5. 2011-04-26 By Lee Ji Yun - 8.1. 8.1.1. (3) 2) - : , - : - - - - , 9 By Lee Ji Yun - 8.1. 8.1.1. (4) 1) : , 2) : , , 3) : 4) : , 5) : , 6) : , . , 105 6. 2011-04-26 By Lee Ji Yun - Love costs Money : , 11 By Lee Ji Yun - 8.2. 8.2.1. (art direction): (1) (layout) . , , ,, . , , (2) 126 7. 2011-04-26 By Lee Ji Yun - 8.2. 8.2.1. (3) (4) (= )- - (BI) : 13 By Lee Ji Yun - (Visual Message): : . = . 147 8. 2011-04-26 By Lee Ji Yun - - , , , , , *(thumbnail) : , , 15 By Lee Ji Yun - 8.2. 8.2.2. (1) (live action): - . (2) : : , 168 9. 2011-04-26By Lee Ji Yun - 8.2. 8.2.2. (3) (ex) , (4) : - - - : . , , - : (open set)- 17- + By Lee Ji Yun - 8.2. 8.2.2. (5) - . (6) : CM: (7) - 18 9 10. 2011-04-26By Lee Ji Yun - 8.3. 8.3.1. () , = ( ) < 8-1> 19By Lee Ji Yun - 8.3. 8.3.2. TV (rush): - : , < 8-2>TV 2010 11. 2011-04-26 By Lee Ji Yun - 8.3. 8.3.2. TV (1) (2) , (cut) , , 21 By Lee Ji Yun - 8.3. 8.3.2. TV (3) : , (4) - : , , (, , , ), (, ), (, , ) (5) (rush) , 22 11 12. 2011-04-26By Lee Ji Yun - 8.3. 8.3.2. TV (6) , , (7) . (8) (9) : 23By Lee Ji Yun - (9 ) 9 9.1. 9.1.1. 9.1.2. 9.1.3. 9.2. 9.2.1. 9.2.2. 9.2.3. 9.2.4. 9.3. 2412 13. 2011-04-26By Lee Ji Yun - 9.1. 9.1.1. (media): ( ) (1) - , , , 4(, ,, ) (2) : , : , , , , , (3) - ,CA TV, 25By Lee Ji Yun - 9.1. 9.1.2. < 9-2> 2613 14. 2011-04-26By Lee Ji Yun - 9.1. 9.1.3. (1) TV 1000 , CPM (cluter) < 9-3> 27By Lee Ji Yun - 1) CM CM . 10/100 . . TV 17/100 , . 15 . 2) (SPOT ) SB(Station Break) . 2 , 1 1 30 , 4 . 20 30, 1 30 30 20 3 . (ID) MBC SPOT CM CM CMCM2814 15. 2011-04-26By Lee Ji Yun - 29By Lee Ji Yun - 9.1. 9.1.3. (2) , CPM (3) (4) 1000 : 3015 16. 2011-04-26 By Lee Ji Yun - 9.1. 9.1.3. (5) , , - - - - - - 31 By Lee Ji Yun - 9.2. 9.2.1. 1) 2) : , , , , , : KBS 9 : : 32 16 17. 2011-04-26 By Lee Ji Yun - 9.2. 9.2.1. < 9-1> 33 By Lee Ji Yun - vs. vs. (medium) (media vehicle) (media unit) 34 17 18. 2011-04-26By Lee Ji Yun - 9.2. 9.2.2. : < 9-2> 35By Lee Ji Yun - 1: 2: 3: STP 4P 4: IMC 3618 19. 2011-04-26 By Lee Ji Yun - 9.2. 9.2.3. < 9-5> 37 By Lee Ji Yun - 9.2. 9.2.4. (, , ) (reach): (frequency): (continuity): - - , 38 19 20. 2011-04-26 By Lee Ji Yun - 9.3. : 1 , : 1 1 39 By Lee Ji Yun - 9.3. (1) , (PLC) , , , 40 20 21. 2011-04-26 By Lee Ji Yun - 9.3. (2) : 41 By Lee Ji Yun - 9.3. (3) - , . , 42 21 22. 2011-04-26 By Lee Ji Yun - 9.3. (4) , , USP 43 By Lee Ji Yun - 9.3. < 9-3> 44 22