Analytics Goes Social

@SAPAnalyticsAPJ, #SAPInsiderAPJ

August 2013 Public

© 2013 SAP AG. All rights reserved. 2 Public

Welcome

Table of Contents

Social Media Trends in APAC……………….3-5

Join Us on Twitter #SAPInsiderAPJ……….....6

What’s In It For You? .....................................7

Build Your Twitter Profile……………………...8

Write The Perfect Tweet……………………....9

SAP Related Hashtags ……………………..10

People, Channel, and Community ……...11-13

Social Media Lounge Program ………….….14

Welcome to #SAPInsiderAPJ, September 3-5,

2013.

Whether you are with us in Singapore or following

online, you can use this guide to get connected on

social media to SAP, Analytics, and Business

Intelligence in Asia-Pacific Japan.

In this guide, you will learn about social media

trends, best practices, and how to take the next

steps in building your social media presence.

Questions? Ideas? Come see us at the social

media lounge!

© 2013 SAP AG. All rights reserved. 3 Public

Social Media Trends in APAC

© 2013 SAP AG. All rights reserved. 4 Public

Your Customers Are Social

1 Social Technographics for Business Technology Buyers (Forrester 2011)

2 Corporate Executive Board study (2011)

3 PJA Social Media Index (2011)

86%

of B2B tech buyers

engage in social

activity for business

purposes1

60%

of B2B purchase

decisions are made

before speaking to a

vendor2

1.5x

IT buyers trust social

media 1.5x more

than any other

content source3

© 2013 SAP AG. All rights reserved. 5 Public

SAP Is Social

"We've made big bet on social at SAP. We infuse social

in everything we do, from how we decide what solutions

to build, to how we market/sell them, to how we support

customers after sale. ... I'd go so far as saying the 'S' in

SAP now stands for social.“

- Jonathan Becher, CMO, SAP

2M

Fans 16.5M

Video Views

1.5B

Impressions* 6.2M

Clicks*

700K

“SAP” Mentions*

SAP Community and Social Media Performance

© 2013 SAP AG. All rights reserved. 6 Public

Join Us on Twitter #SAPInsiderAPJ

Everyone has a voice. We want to hear yours! Join us in tweeting from #SAPInsiderAPJ

What can you tweet about? Share your experience at the conference.

• New insights

• Quotable speakers

• Memorable moments

• Demos you saw and liked

• Links to websites people are talking about

• Photos

Think about who’s following you? What would they be interested in?

What if you don’t have very many followers? Tweet about what you are interested in, and followers will find you!

No Twitter account? Come see us in the social media lounge and we’ll set you up. That’s what we’re here for.

© 2013 SAP AG. All rights reserved. 7 Public

What’s In For You?

Connect with people and grow your

network

See what’s going on—with your

colleagues, customers and competitors

Build relationships with people with

similar interests

Communicate your thoughts and ideas

to more people

Build your personal brand so people

can get to know you, before they even

meet you

Learn—for fun, to advance your career,

or both

Establish yourself as an expert inside

and outside your company

© 2013 SAP AG. All rights reserved. 8 Public

Build Your Twitter Profile

Name & Twitter Handle

Keep your name and twitter handle as

close as possible so that people can find

you easily.

Profile Picture

Use a real photo of you with a big smile so

that people can identify you easily.

Introduce Yourself

Give a brief introduction about yourself and

show your interests.

Location

Share with people where your located.

Related Link

Add a link of your Linkedin, personal

website or company.

© 2013 SAP AG. All rights reserved. 9 Public

Insert page title Subtitle

© 2013 SAP AG. All rights reserved. 10 Public

SAP Related Hashtags

Regional

#SAPAnalyticsAPJ

#SAPAPJ

#AsiaRunBetter

Event

#SAPInsiderAPJ

EcoSystem

#SAPMentor

#SCN

#SAPAPJPartners

Analytics

#analytics

#BI

#BI41

#BOBJ

#businessintelligence

#CrystalReports

#EIM

#EPM

#ERM

#GRC

#mobileBI

#predictive

#SAPLumira

#SAPPredictive

Interest Areas

#BigData

#Cloud

#Database

#IFRS

#InMemory

#HANA

#healthcare

#HR

#manufactores

#mbanking

#Mobile

#RDS

#retail

Others

#B2B

#B2C

#CEO

#CFO

#CIO

#CMO

#IT

#SMB

#SME

© 2013 SAP AG. All rights reserved. 11 Public

People You Can Follow

© 2013 SAP AG. All rights reserved. 12 Public

Channels You Can Follow

@SAPAnalyticsAPJ, @AsiaRunBetter, @SAPInsider SAP Company Linkedin Page

SAP Southeast Asia Facebook SAP Asia Pacific YouTube Analytics from SAP Facebook SAP Analytics TV YouTube

© 2013 SAP AG. All rights reserved. 13 Public

Communities

www.forbes.com/sites/sap scn.sap.com/welcome blogs.sap.com/innovation

Key Message. Rich Content.

© 2013 SAP AG. All rights reserved. 14 Public

Social Media Lounge Program

Date Time Session

3rd Sept 10:00 – 10:45 [Demo] Become an Influencer at SAPInsider

11:45 – 12:15 [Demo] Connect with SAP Analytics on Twitter

13:15 – 14:00 [Connect] Social Media Q&A

15:15 – 15:45 [Meet the Expert] Build your personal reputation on Social Media /

Andrew Calin

15:45 – 17:00 [Demo] Improve your Linkedin profile

4th Sept 10:00 -10:45 [Demo] Become an Influencer at SAPInsider

11:45 - 12:15 [Demo] Improve your Linkedin profile

13:15 – 14:00 [Connect] Social Media Q&A

15:00 – 15:30 [Meet the Expert] The power of influential advocacy on Social Media /

Timo Elliott

15:30 – 17:00 [Demo] Connect with SAP Analytics on Digital, Social, and Community

5th Sept 10:00- 11:00 [Demo] Expand your network and your influence on LinkedIn

11:15 – 12:15 [Demo] Use social media on B2B campaigns and events

12:30 – 17:00 [Connect] Visit us for a social media prize

Thank you

#SAPInsiderAPJ

@SAPAnalyticsAPJ

@AsiaRunBetter