Management Information Systems

Information EverywhereEmployees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions

Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing

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Types of Data

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Data Represented by

Alphanumeric data Numbers, letters, and other characters

Image data Graphic images or pictures

Audio data Sound, noise, tones

Video data Moving images or pictures

Attributes of Information

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UsabilityUsability DeliveryDelivery

RelevantSimpleFlexibleEconomical

TimelyAccessibleSecure

11 Attributes of Information

Quality• Accurate• Verifiable• Complete• Reliable

Data to WisdomData processing Information Information intelligence Knowledge Knowledge experience Wisdom

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Data InformationTransformation

Levels, Formats, and Granularities of Information

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Information Types• Transactional information – Encompasses all of the

information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational tasks

• Analytical information – Encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks.

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Major Types of IS

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Primary sources of low quality information1. Customers intentionally enter

inaccurate information to protect their privacy

2. Different entry standards and formats

3. Operators enter abbreviated or erroneous information by accident or to save time

4. Third party and external information contains inconsistencies, inaccuracies, and errors

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Example of Low Quality Information

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Potential business effects resulting from low quality information

Inability to accurately track customersDifficulty identifying valuable customersInability to identify selling opportunitiesMarketing to nonexistent customersDifficulty tracking revenueInability to build strong customer relationships

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Benefits of Good Information

High quality information can significantly improve the chances of making a good decision

Good decisions can directly impact an organization's bottom line

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Thanks for YourTime and Attention

Campus Overview

907/A Uvarshad, GandhinagarHighway, Ahmedabad – 382422.

Ahmedabad Kolkata

Infinity Benchmark, 10th Floor, Plot G1,Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091.

Mumbai

Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.