HOANG NGUYEN EDUCATION CORPORATIONHOANG NGUYEN EDUCATION CORPORATION

W E B M A S T E R T R A I N I N G C E N T E RW E B M A S T E R T R A I N I N G C E N T E R

HOANG NGUYEN EDUCATION CORPORATIONHOANG NGUYEN EDUCATION CORPORATION

W E B M A S T E R T R A I N I N G C E N T E RW E B M A S T E R T R A I N I N G C E N T E R

CHUYN VIN INTERNET MARKETINGCHUYN VIN INTERNET MARKETING

HOANG NGUYEN EDUCATION CORPORATIONHOANG NGUYEN EDUCATION CORPORATION

W E B M A S T E R T R A I N I N G C E N T E RW E B M A S T E R T R A I N I N G C E N T E R

HOANG NGUYEN EDUCATION CORPORATIONHOANG NGUYEN EDUCATION CORPORATION

W E B M A S T E R T R A I N I N G C E N T E RW E B M A S T E R T R A I N I N G C E N T E R

CHUYN VIN INTERNET MARKETINGCHUYN VIN INTERNET MARKETING

Khch hng l trungra li nhu

trung tm duy nht tonhun.

Peter Drucker

Chi

Hot ng hi1

Sn phm h2 Sn phm h

Hiu r khch3

To ra T chcTp trung

Chinlc

hiu qu nht

p dn nhtp dn nht

khch hng nht

trung vo Khch hng

MM

Tm ra Khch12 Bn nhiu hn

hng hin thhng hin th3 Gi gn Khch

sut i

McMctiutiu

Khch hng mihn cho Khchthithi

Khch hng

Mai Ho Nhin

Mt chin lc kinh doanh nng lc qun tr doanh nghiquanh hnh vi ca khch hng

CRM l g ?

quanh hnh vi ca khch hng

Bao gm nhng thay trnh v k thut

c kinh doanh nng cao doanh nghip xoay a khch hnga khch hng

ng thay i v t chc, quy

Mai Ho Nhin

TT

Tip th - Marketing 12 Bn hng - Sales3 Chm sc Khch3 Chm sc Khch

Qun tr, Chicu & Pht tri

TTchcchc

Marketing Sales

Khch hngKhch hng

Chin lc, Nghintrin,

Mai Ho Nhin

Chuyn i Khch hng Qun l Chin dch tip Qun l Khch hng tim

T ng ha Bn hng Qun l Khch hng v

Qun l C hi bn hng

QuyQuytrnhtrnh

Qun l C hi bn hng Qun l Sn phm v Dch

Chm sc Khch hng Qun l Khiu ni Kho kin thc Kinh doanh

hng tim nngtip th

tim nnghng

v Lin hhng

QuyQuytrnhtrnh

hngDch v

hng

doanh

Mai Ho Nhin

Chin dch (Campaign) Khch hng Tim nng (Lead) Cng ty (Account) Lin h (Contact)

ThuThu

Lin h (Contact) C hi (Opportunity)

Campaign)Tim nng (Lead)

ThutThutngng

C hi (Opportunity)

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

T ng ha bn hnghng

Mai Ho Nhin

25% xut

50%

GiaiGiai onon BnBn hnghng

Kim traKh nngmua hng

Chn lc

10%

Kho st Yucu

Phn tchNhu cu

xut Giiphp

Trnh by

75%

Tho lun

Thnglng

90%

Xc nhnHp ng

K kt

100%hnghng

Th hinChc nng &

Li ch

Tho lunGi, iukhon &

iu kin

Hp ngc k

Mai Ho Nhin

HH thngthng Lu tr thng tin khch

hng Tng hp phn tch thng

tin khch hng Xy dng quan h vi

khch hngkhch hng Qun l cc c hi bn

hng Qun l cc chin dch

marketing Automatic Marketing

ngng CRMCRM

Mai Ho Nhin

LiLiTp trung D liuLu tr Thng tinPhn loi Khch hngThng nht Quy trnh

TmCTipLmThng nht Quy trnh

Theo di C hiQun l Hot ngPhi hp cc B phn

LmDnhNng

LiLi chchTm kim D dngC s liu lch s Lu diTip th Trng imLm vic Chuyn nghipLm vic Chuyn nghipD bo sales Chnh xcnh gi i ng ng nNng cao Hiu qu

Mai Ho Nhin

TIM NNG C HI

NGI LIN HCHIN DCH MARKETING

ThnhThnh

T CHCHOT NG

H THNG BO CO

HP NG

SN PHM

H TR

ThnhThnh phnphn

TI LIU CASE

NG BO CO

Mai Ho Nhin

CRM

Tip th

Khch

Qun l chin dchQun l tim nngGi Mail hng lotGi SMS hng lot

ChcChc

H

Qun l hot ngPhn cng ph trchEmail

Cng tc

Qun l khiKho kin thChin dchT phc v

CRM

Bn hng

Khch hng

Qun l khch hngQun l thng vQun l bn hngQun l sn phm

ChcChc nngnng

tr

Bo coBiu Ch s chnh

Phn tch

khiu nithc

CSKH

Mai Ho Nhin

PhiPhi hphp ccccBB phnphn

Mai Ho Nhin

XemXem DemoDemoDemoDemo

Mai Ho Nhin

ThngThng kk ngunngun khchkhch

Khai thc h thng CRMkhchkhch hnghng

CRM

Mai Ho Nhin

Tng s lng LeadMarketing

Tng t l chuyn iQun l Bn hng

Khai thc h thng CRM

LmLm saosao tngtng doanhdoanh thuthu ??

Tng t l chuyn iQun l Bn hng

Tng t l bn tipChm sc Khch hng

CRM

??

Mai Ho Nhin

CRM

Marketing Bn hng

Lin h

Website Ecommerce

Mail Marketing

Cngthng tin

KH

H tr

Lin h

C sTri thc Kho

Qun lTi liu

MM rngrngCRM CRM

ContactCenter

eMail

Chat

SMS

Fax

VoIP

Phn tchBI

ERP

Kho D liu

Mai Ho Nhin

Thay i ang din rara

Mai Ho Nhin

900+ 900+ TriuTriuTriuTriu

Mai Ho Nhin

180 180 TriuTriuTriuTriu

Mai Ho Nhin

100 100 TriuTriu cpcp nhtnhtnhtnht / / ngyngy

Mai Ho Nhin

1T 1T ltlt xemxemxemxem / / ngyngy

Mai Ho Nhin

KhchKhch hnghng ss huhuBnBnhuhu ThngThng hiuhiu cacaBnBn

Mai Ho Nhin

NgiNgi Lng nghe

nhng site Hc hi v

thng tin Mun i Mun i Mun doanh

cng knh Mun doanh

tng tc

NgiNgi tiutiu dngdng XX hihinghe v tm hiu thng tin t

site nh Facebookv sn phm qua cc knh

tin mng x hii thoi vi doanh nghipi thoi vi doanh nghipdoanh nghip c mt trn

knh mng x hidoanh nghip lng nghe, tc v phn ng nhanh

Mai Ho Nhin

XuXu hnghng

CRM + Social Media

hnghng phtpht trintrin CRMCRM

CRM + Social MediaMai Ho Nhin

CRM CRM TruynTruyn thngthng Social CRM

Mai Ho Nhin

CngCng cc mimimimi caca MarketingMarketing

Mai Ho Nhin

BlogMicroBlog

VideoSharing

RSS

Podcast

PhotoSharing

SocialMedia

SEO

Forum

SurveySlides

Sharing

SocialNetwork

Mai Ho Nhin

SS DchDch ChuynChuyn

Cc H thng Lutr D liu

ChuynChuyn LnLn caca CRMCRM

Cc H thngTng tc

Mai Ho Nhin

Tn dng ln sngsng mi vt ln