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Services for companies
Lens Academy is the agnostic certifier of ad tech, providing
courses about data driven advertising.
Thanks to the many partnerships with local and
international associations, Lens Academy provides
complete education to companies about all the topics of
digital advertising, with specific regards to programmatic
and data driven advertising.
We’re pioneers and we’ve created a learning path to certify
the most-wanted skills in the industry.
We train professionals to become Certified Programmatic
Specialists.
Our trainings are taken via eLearning or in workshops,
with propretary technology solutions.
WATCH THE PRESENTATIONAbout Lens Academy and the founders
Introducing Lens Academy
International coaches
CLICK HERETo meet the coaches
The team of Lens Academy
A partnership with
Lens Academy held the workshop in your company with the Coaches, the real specialists of the digital media industry. They will share their
knowledge to your company and you can find both their online courses or in class.
Lens Academy has partnered with IAB Italy in the Italian market in order to help companies to grow in digital media.
Promote training internally to your
organization and measure your employees’
results.
Give the courses to your clients. Courses do
not promote any specific technology or partner,
they are agnostic.
Get access to discounts for purchases
courses in bulk.
Thanks to the conf-call we can train
remote your team.
The conf-calls are usually requested to
show the ad tech platforms and other
operational topics.
The topics are defined according to the
needs of your team/company.
And/or And/or
Education and training solutions
eLearningOnline video-courses
WorkshopsLive classes
Conf-callDistance learning
The customized learning path for your company.
Lens Academy helps you to evaluate where your team
need to get more insights and will provide the best
service in order to create the suitable agenda based
on your real needs.
You can pick a very wide range of topics based on your
team needs. EG. How to manage data, Data
Management Platform, programmatic, social media
advertising, etc.
Certificates and learning programs are
validated by IAB Italia / Lens Academy
The certification program confers real
certificates that are recognized as a
standard of quality. You must pass the final
exam to be certified.
The LAPE (Lens Academy Programmatic
Enabled) is the training program for companies
who choose Lens Academy for its training
services. The minimum fee is €3.800, and services
can be spread in a period of one year.
What are the benefits for your company?
Certified training LAPE Program for companies Jobs service
1 Year
Min. fee
3.800 €
Customize training
• Elearning
• Live workshops
• Elearning + workshop
• Insights
• HR service solution
LAPE
The video courses offer a wide range of choice:
The Basic courses provide basic training.
The Pro Series are courses that provide insights on
specific topics.
Certification programs train to pass the exam for being
certified.
The training services for the
LAPE partners are totally
customized. Some
companies prefer the video
courses, adding workshops
to get more insights. Others
want only video courses or
workshops.
Among the benefits:
content, exclusive updates
and unlimited access to
the profiles who are looking
for new job opportunities.
We have created a marketplace of media
professionals. There are individuals who
enroll in Lens Academy in order to update
themselves and aspire to new job
opportunities.
The profiles are available for LAPE partners. For non-
partner are given up to 5 profiles annually.
These profiles are the result of a pre-selection by
Lens Academy.
The pre-selection key points are:
1. Relevance to the job description
2. Profiles certified
3. Interns
4. Individuals enrolled in the service jobs
Discover the video-courses in eLearning
Programmatic Specialist certification
Duration: 10 hours | video-course
Certification: Programmatic Specialist
Mode: online, only on Lens Academy platform.
10-15 minutes each lessons. Quizzes at the end of every lesson.
Agenda:
3 modules | 36 lezioni | 1 Lens Academy exam
-Programmatic basis (12 lessons | 138 min + 60 min di quiz)
-Programmatic buying (12 lessons | 123 min + 60 min di quiz)
-Programmatic selling (12 lessons | 154 min + 60 min di quiz)
-CERTIFICATION EXAM
Lingua: ENG
PRICE
600 € + VAT*
CLICK HERE
Account number Discount
1-5 5%
6-12 10%
12-19 15%
20+ Contact us
*where applicable
Elearning: Certification
DISCOVER
Discover more about live workshops and insights
Do you want a strong programmatic
and digital media team?
Workshops for companies
BEST TOPICS / MOST REQUESTED
CONTACT US [email protected]
Customize the learning path of your company
1. Data Driven advertising and intro to programmatic.
• What is data driven advertising and why is so important today?
• What is data and how do you use it and what do you track?
• What are the existing methods and what are the best strategies for Data Driven
Advertising?
• What is Display advertising and how to approach programmatic?
• Programmatic trading, what are the technologies?
• What is RTB and what does targeted ads mean today?
2. Programmatic Buying
• Performance Vs Branding campaign
• A/B testing and measurement tools
• Data management tools
• DSP: practice
• What is Data Management Platform? Why do you need a DMP?
• Mobile advertising: formats, measurement, methods and monetization
• Second screen and Video formats
3. Programmatic Selling
• Programmatic for sellers
• Sell side: ad-server, SSP, ad exchange
• Ad Server and yield management
• SSP: practise
• Mobile and Video advertising: formats, measurement, methods and monetization
• Programmatic selling: holistic and waterfall strategy
4. Programmatic, automation and creativity
• DCO (Dynamic Creative Optimization)
• Programmatic Creative
• Creativity driven by data
• Email marketing for programmatic adv
• Native Advertising
• Video Advertising Vs TV advertising
5. Data, Data Management Platform
• What is a DMP? How to select and choose the DMP?
• DMP vs Data Provider vs Data Exchange
• 1°, 2°, 3° party data, how to gather the data
• Inference and Lookalike, Sampling, Container Tag & SDK
• Profiling, Pixel VS Matching pixel
• S2S integration
• Segment and taxonomy, TTL, Recency, Frequency
• How to integrate the containerTag on page
• Matching / Swapping pixel, Swapping CRM
• Switching between DSP and DMP
6. Other topics
• Native, video, mobile advertising
• Social advertising, Search engine marketing
• Digital media planning
• On request
CONTACT US
LIVE WORKSHOP AND INSIGHTS
• The courses include the participation of the COACHES,
the industry expert to bring in your company.
• The rate card does not include travel costs.
• The prices do not include VAT.
½ day
1.900 €
Conf-call
200 € /h
Half-day packages
solution, usable whenever
you want
Suggestive for 10
participants
Rate/h
600 € per hour
Suggestive for 10
participants
DECIDE THE TOPICS,
HOW MANY HOURS OR DAYS YOU
NEED AND WHERE YOU WANT TO
TAKE THE LESSONS.
Rate card
In partnership with
Programmatic is the automation of media buying and selling
processes, driven by data and in real time, as opposed to the
traditional process that involves RFPs, human negotiations and
manual insertion orders.
Describes how online campaigns are reserved, managed,
analyzed and optimized using technology platforms.
Real-time bidding it is a protocol that refers to the buying and
selling of online ad impressions through real-time auctions that
occur in the time it takes a webpage to load.
Programmatic is a part of the data driven advertising where
the user is centric. Programmatic allows buyers and sellers to
automate the processes in order to create efficiency.
Appendix: what is programmatic?
We look forward to talking with you
CONTACT US
Luca Brighenti & Riccardo Guggiola
Lens Academy founders
