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Presented by:
Coryon [email protected]/in/coryonredd
Navigating the Social Media PuzzleEffectively Growing Your Business Online!
View this presentation online at: http://www.coryon.com/ncca-spring-2015
Lunch & Learn Spring 2015Sponsored by:GV Chamber of Commerce & NCCA
Can Online MarketingGrow Your Business?
What is Marketing?
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Here’s What!Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!
What is Online Marketing?
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Let’s Start with the Basics
• Start with a persuasive website• Website visits from many sources
Search Engines (SEO)
Social Media
Pay for It – Facebook, Sponsored Search
Video
Lots More Options
Can you SimplyYour Online Marketing?
Make a Plan
The Lens of SEO Sharpens All of Your Internet Marketing
Start with Lessons from Search Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
Tools to Research Your Market:
Find & Consume Social ContentSurvey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors
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People are Searching for your Business…Right Now!
What are Keywords?The Exact Ways People Search Google
What are People Searching for?Use the Google Keyword PlannerAlso Check Out Google.com/trendsUbersuggest.org is good too.
What are Target Keywords?The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?Create Keyword-Focused Landing Pages
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Look at Local (United States) Monthly Searches.Download spreadsheet and edit in a spreadsheet program like
Excel. Create sheets for groups of related keywords.Go back to Keyword Planner with more specific searches and
download again.Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Keyword Research Best Practices
Login with an email address used for a Google Adwords Account.
Look at related keywords then narrow down searches.
What is Content Marketing?
Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting
Content Marketing is:
Content Marketing isn’t:
Content Marketing Drives Social Marketing
Blogging can be the Hub of your Online Marketing
A Quickie Case Study:Finding Happiness
Guest Blog Led to Hundreds of New Signups
Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
Brainstorm Topics (Oh no, it’s a spreadsheet)
Content Calendar (Oh no, it’s still a spreadsheet)
Email me at [email protected] if you want a copy. (I also offer training on how to use it…)
A Final Word…Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/
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Internet Marketing Resources(Sorry for the small font)
Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video
Moz.com SEO for Beginners Guide• moz.com/beginners-guide-to-seo
SEMPO Guide to SEO• sempo.org/?page=seo_fundamentals
Discover what really works in optimization• marketingexperiments.com
Online marketing magazines / articles• practicalecommerce.com• webpronews.com• socialmediaexaminer.com/
SEO Glossary• seoglossary.com/
Dive Deep = Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors
Nevada County Online – Expert Speakers Monthly• nevadacountyonline.com
Are You Ready to Stand Out?
Target Your MarketPlan ContentBe ConsistentMeasurement
=Simplified Marketing
The Big Picture
Don’t GetOverwhelmed
SimplifyYour Marketing
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Go to Coryon.com to Learn MoreView this presentation at: http://www.coryon.com/ncca-spring-2015
