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Creative Pitching for Experienced Travel Bloggers Amy Moore @everywhereamy

TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

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TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers, featuring Amy Moore

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Page 1: TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

Creative Pitching for Experienced Travel Bloggers

Amy Moore@everywhereamy

Page 2: TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

You've Got the Press Trip Down.... Now What?

Page 3: TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

Advertising/Sponsorship Philosophies

Page 4: TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

Components of a Successful Pitch•Research•Really Clear Communication•Return on Investment (ROI)•Realism

Page 5: TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

Blogger Case Studies•Mara Gordon - Back to Ski•Matt Gibson - Best in the West•Kara Williams - Sage Wanderers•Gary Arndt - German UNESCO

Page 6: TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

Blogger Case Studies•Mara Gordon - Back to Ski•Matt Gibson - Best in the West•Kara Williams - Sage Wanderers•Gary Arndt - German UNESCO

Page 7: TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

Values

• Know When to Hold Them

• Know When to Fold Them

• Know When to Walk Away

• Know When to Run

Page 8: TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

Creativity

• You are your own worst enemy