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TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers, featuring Amy Moore
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Creative Pitching for Experienced Travel Bloggers
Amy Moore@everywhereamy
You've Got the Press Trip Down.... Now What?
Advertising/Sponsorship Philosophies
Components of a Successful Pitch•Research•Really Clear Communication•Return on Investment (ROI)•Realism
Blogger Case Studies•Mara Gordon - Back to Ski•Matt Gibson - Best in the West•Kara Williams - Sage Wanderers•Gary Arndt - German UNESCO
Blogger Case Studies•Mara Gordon - Back to Ski•Matt Gibson - Best in the West•Kara Williams - Sage Wanderers•Gary Arndt - German UNESCO
Values
• Know When to Hold Them
• Know When to Fold Them
• Know When to Walk Away
• Know When to Run
Creativity
• You are your own worst enemy