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SNS Business through the lens of Psy’s <Gangnam Style>
Chance Koh / Senior Producer Entertainment Dept. / KBSKorea
SNS Business through the lens of <Gangnam Style>
<Gangnam Style> Syndrome
Youtube & <Gangnam Style>
► By September 2012, Psy’s M/V recorded over 200 million views in Youtube. ► With over 10 million views, celebrities such as Robin Williams, T-Pain posted
about Psy on their social media websites.
The spread of <Gangnam Style> M/V
YG
@ We love dara
<Gangnam Style> M/V released, July 15.
2NE1 Sandara Park fan twitter account : approximately 30,000 followers
E-sports commentator for StarCraftⅡ @ Sean Plott
@ allkpop
@ T- Pain
Introducing K-POP
Hiphop artist
@ Scooter Braun Justin Bieber’s Manager
CNN spotlights on the <Gangnam Style> syndrome CNN
Basic equation to success 1
Min : A member of K-POP girl groupnamed ‘Miss A’, she trained for 8 years from the age of
12.
I’m a trainee
I wonder when we’ll be on TV
Basic equation to success 2
The key to Psy’s success 1. <Big Mouse> : The power of the content
► Social media as viral(buzz) marketing► Importance of the ‘Big Mouse’► Importance of the Content
The key to success 2. Social media infrastructure : strengthened through K-POP popularity
The key to success 3. BarCraft
- Bar that broadcasts professional Starcraft matches.
- In these bars, people naturally developed a fa-vorable attitude toward <Gangnam Style>
- Importance of Cooperative systems among various fields.
The key to success 4. CNN, MTV, NBC : The power of the standard mass media(TV)
- Social media : Early marketing stage
- Standard mass media(TV) : Confirmation
Necessity of constructing a Sustainable system for SNS Businesses
Content
Social mediaInfrastructure
Cooperation of various cultures Support from Mass media
Facebook Marketing
