Making the Public Health Programmes for Smoking and Tobacco, Obesity and Physical Activity an integral part of Local Authority BusinessInterview for Programme Lead Public Health

Michael Watts | 8 July 2013

The challenge• Public Health functions moved into local authority

– creation of Clinical Commissioning Groups, Public Health England and NHS Commissioning Board

• Significant reductions in funding levels over past 3 years – and for at least next 2 years

• Changing role of ‘the state’ in society

• Significant changes in the local population – changing profile of the population – older, complex needs – reducing wellbeing of the population – long-term

conditions, behaviour-driven problems

• But, also a period of opportunity……..

The ideas• Raising awareness of the links between Public Health

priorities and the other Council priorities – across all Council departments and services

• Getting Corporate ‘sign up’ to Public Health– putting it at the heart of business planning and policy

developments – building a commitment to improving public health into

commissioning activities

• Ensuring all departments feed into the annual Joint Strategic Needs Assessment – and have suitable actions in their relevant strategies and

action plans to meet the identified population needs

Putting ideas into practiceSmoking and tobacco

Priorities and

actions

• Bromley Children Project working with parents and carers • Advice and support to educate and encourage parents and carers about impact of smoking

• Bromley Youth Support Programme working with young people • Advice and support to educate and encourage young people about impact of smoking

• Environment Development working to create good and clean environments• Policy of ‘clean air’ by developing targeted ‘smoking areas’

• Safeguarding and Care Planning working with Children in Care • Advice and support to educate and encourage children in care about impact of smoking

• Street Scene and Greenspaces working to develop local community areas • Policy of ‘clean air’ by developing targeted ‘smoking areas’

• Town Centre Management working to develop town centres• Policy of ‘clean air’ by developing targeted ‘smoking areas’ • Encourage and prioritise ‘advice and support options’ within town centre developments

Added value

• Partnership working led by Education, Care & Health Services and Environment & Community Services departments to access community organisations, businesses and schools

• Utilising ‘contacts’ used across the Council to raise awareness, such as forums, e-mail lists, newsletters

• Making the Council a community champion for the Public Health Responsibility Deal• Embedding ‘evidence based practice’ across the Council’s services

Putting ideas into practiceObesity and Physical Activity

Priorities and

actions

• Adult Social Care working with providers of care services • Policy of commissioning outcomes for reducing obesity and improving access to physical

activities • Bromley Children Project working with parents and carers

• Advice and support to educate parents and carers on need for healthy diets and physical activity

• Bromley Youth Support Programme working with young people • Advice and support to educate young people on need for healthy diets and physical activity

• Education working with schools and early years settings • Policy of encouraging sport and physical activities within the school environment • Advice and support to educate pupils and parents on need for healthy diets

• Environment Development working to create good and clean environments• Policy of developing opportunities for physical activities within built and natural environments

• Street Scene and Greenspaces working to develop local community areas • Policy of developing opportunities for physical activities within built and natural environments

• Town Centre Management working to develop town centres• Policy of developing opportunities for physical activities within built and natural environments

Added value

• Partnership working led by Education, Care & Health Services and Environment & Community Services departments to access community organisations, businesses and schools

• Utilising ‘contacts’ used across the Council to raise awareness, such as forums, e-mail lists, newsletters

• Making the Council a community champion for the Public Health Responsibility Deal• Embedding ‘evidence based practice’ across the Council’s services