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For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents

Total display inventory @ Rambler&Co Ad Validation (IVT)

Sergey Onishenko Sales Director @comScore

Ilya Tsarkov Group Lead of Sociological Research @Rambler&Co

© comScore, Inc. Proprietary. 2

Viewability

Invalid Traffic

Brand Safety

Geography

Demographics, GRPs, Behaviors


=

Census Panel

comScore’s global two million person

panel is used in conjunction with

census-data to validate target

audience delivery

A single ad tag is appended to every creative

to provide a complete view of

campaign delivery

How does vCE work?

• household size

• ethnicity

• behavioral segments

audience

age

gender

household income

in-view

geography

brand safety

invalid traffic


comScore leads the evolution of campaign measurement

Extended audience

measurement to

ad campaigns

2005

comScore Custom

Analysis

2011

Incorporated

ad verification &

viewability

2014

Enhanced IVT

technology with

advanced

expertise

Unduplicated

audience &

verification

2012

2012 2013

Incorporated

demographic

partners for

added scale

2002

Foundation in

audience

& IVT

2010

Launched

audience

verification

product

2015

Integrated

comScore

metrics into

programmatic


Use a single tag to get an accurate measure of

unduplicated impressions that are:

viewable

human

brand safe

in-geography

in-target

This is the clean number of impressions with the

opportunity to have an impact on your audience

Validated in-target audience delivery is the ultimate goal


• Delivers 95% measurement

coverage for display

Understand the true viewability of your campaigns

Viewability

• Removes IVT up front to deliver a

clean read of human consumer views

• Provides display and video, PC and

mobile viewability in one tool*

Complete viewability measurement:

MRC accreditation applies to display and video. Impressions, Views and related metrics for Mobile ads have

not been reviewed by the MRC for accreditation at this time. vCE does not currently report video viewability

for mobile.


• General and Sophisticated IVT removed

from both audience and viewability metrics

• Diagnostic intelligence detects IVT and

identifies source for actionability

• Team of data scientists from MdotLabs runs

cybersecurity, machine learning and

anomaly detection practices

Ad Tags

Census Tags

Human Panel

comScore technology removes IVT beyond the basics

Triple Detection Technology

Invalid Traffic

The MRC accreditation for vCE ad validation includes advanced IVT filtration techniques.


Mouse movement correlates

with attention.

If a consumer hovers over an

ad for .5 seconds or more,

this strongly indicates

engagement with the ad –

without needing a click.

vCE delivers an engagement metric accredited by the MRC

Understand which placements

result in the strongest

consumer engagement

Engagement


The Ad Validation Suite in vCE™ is MRC Accredited

*MRC accreditation for vCE Validation applies to display and video measurement only.

Engagement

Invalid traffic

In-country delivery

Brand safety

Viewability









Internet

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