Advert track september_2016

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  • -

    ,

    FMCG

    -

    2016 15%

    10%

    14%

    6%

    4%

    1%

    1%

    1%

    27%

    9%

    1%

    6%

    4%

    1%

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  • 2016

    -

    -

    FMCG

    ,

    -2%

    0%

    2%

    4%

    6%

    8%

    10%

    12%

    -0,2 -0,1 0 0,1 0,2 0,3 0,4 0,5

    ,%

    , %

    .

  • 6%

    0%

    1%

    2%

    3%

    3%

    3%

    3%

    6%

    6%

    7%

    8%

    13%

    41%

    ,

    -

    -

    FMCG

    2016

  • 7,6

    8,0

    9,3

    1,9

    8,7

    6,6

    5,3

    9,8

    5,6

    7,0

    4,8

    8,1

    7,6

    11,1

    10,1

    9,8

    7,9

    10,8

    10,8

    14,8

    0%

    0%

    0%

    0%

    0%

    0%

    0%

    0%

    0%

    0%

    0%

    0%

    1%

    1%

    1%

    1%

    1%

    1%

    1%

    4%

    Top20 2016 ,

    .. Shr%,

  • 2016

    1%

    1%

    1%

    1%

    1%

    1%

    2%

    2%

    2%

    2%

    2%

    3%

    3%

    3%

    3%

    3%

    3%

    4%

    7%

    8%

    1,3

    1,6

    1,4

    2,4

    1,9

    1,8

    2,8

    2,9

    2,5

    2,1

    3,7

    1,9

    3,2

    2,1

    2,9

    3,1

    5,0

    5,5

    6,0

    3,8

    , ..

    Shr%,

  • 2%

    2%

    3%

    3%

    3%

    4%

    4%

    4%

    5%

    16%

    TOP10 : 2%

    : 66%

    2016

    Shr%*

    *Shr%, **Rch%, 15+ ***iGRP, 15+

    12%

    6%

    7%

    13%

    14%

    14%

    17%

    14%

    14%

    32%

    33

    34

    53

    67

    67

    74

    78

    81

    110

    335

    Rch%** iGRP***

  • 3%

    4%

    5%

    5%

    5%

    6%

    10%

    11%

    12%

    23%

    TOP10 : 0,2%

    : 39%

    2016

    Shr%*

    *Shr%, **Rch%, 15+ ***iGRP, 15+

    2%

    4%

    5%

    3%

    4%

    5%

    4%

    8%

    8%

    19%

    7

    10

    11

    11

    12

    15

    24

    26

    29

    55

    Rch%** iGRP***

  • 0%

    0%

    0%

    0%

    5%

    7%

    11%

    13%

    14%

    46%

    TOP10 : 0,6%

    : 56%

    2016

    Shr%*

    *Shr%, **Rch%, 15+ ***iGRP, 15+

    0%

    1%

    1%

    1%

    10%

    13%

    19%

    21%

    21%

    44%

    1

    2

    2

    2

    35

    51

    73

    92

    99

    315

    Rch%** iGRP***

  • 2%

    2%

    2%

    2%

    2%

    2%

    3%

    5%

    5%

    9%

    TOP10

    : 0,9%

    : 59%

    2016

    Shr%*

    *Shr%, **Rch%, 15+ ***iGRP, 15+

    8%

    6%

    9%

    4%

    7%

    9%

    9%

    9%

    10%

    17%

    14

    16

    17

    18

    19

    21

    28

    44

    47

    80

    Rch%** iGRP***

  • 1%

    1%

    1%

    1%

    2%

    2%

    2%

    3%

    4%

    6%

    TOP10

    : 1,3%

    : 53%

    2016

    Shr%*

    *Shr%, **Rch%, 15+ ***iGRP, 15+

    3%

    2%

    0%

    1%

    7%

    2%

    4%

    10%

    10%

    8%

    14

    15

    15

    18

    23

    24

    25

    39

    52

    79

    Rch%** iGRP***

  • 3%

    3%

    3%

    4%

    4%

    5%

    5%

    6%

    9%

    17%

    TOP10 FMCG

    : 4,5%

    : 75%

    2016

    Shr%*

    *Shr%, **Rch%, 15+ ***iGRP, 15+

    19%

    26%

    31%

    18%

    39%

    26%

    23%

    31%

    33%

    49%

    124

    127

    135

    165

    175

    214

    240

    261

    420

    797

    Rch%** iGRP***

  • 2%

    3%

    3%

    3%

    3%

    4%

    4%

    5%

    6%

    22%

    TOP10 FMCG

    : 2,6%

    : 69%

    2016

    Shr%*

    *Shr%, **Rch%, 15+ ***iGRP, 15+

    12%

    19%

    22%

    19%

    16%

    17%

    22%

    14%

    25%

    34%

    64

    78

    82

    84

    89

    92

    116

    130

    153

    562

    Rch%** iGRP***

  • 1%

    1%

    2%

    2%

    2%

    3%

    6%

    7%

    8%

    37%

    TOP10 -

    : 10,7%

    : 80%

    2016

    Shr%*

    *Shr%, **Rch%, 15+ ***iGRP, 15+

    27%

    22%

    21%

    17%

    26%

    25%

    46%

    36%

    49%

    67%

    126

    135

    165

    174

    194

    327

    674

    784

    884

    4055

    iGRP***

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