View
115
Download
2
Embed Size (px)
Citation preview
PROGRAMMATIC ADVERTISING -
PROSPECTS AND CHALLENGES
OF AUTOMATED ADVERTISING IN
BULGARIA
IVAN IVANTSCHEV
GENERAL MANAGER, EASYADS PLATFORM
THE OLD WAY OR THE RIGHT WAY?
TRADITIONAL AD TRADING PROGRAMMATIC AD TRADING
WHAT (the hell) IS PROGRAMMATIC
Колко чу л ?
Колко т к к о е?
Колко о пол л ?
(88%)
(33%)
(23%)
* Forrester and the Association of National Advertisers
PROGRAMMATIC IS…
USE OF SOFTWARE TO PURCHASE DIGITAL ADVERTISING, AS OPPOSED TO THE TRADITIONAL PROCESS THAT INVOLVES HUMAN NEGOTIATIONS AND MANUAL
INSERTION ORDERS. IT’S USING MACрINES TO BUY ADS, BASICALLY.
THEN WHAT IS RTB
Ad inventory is bought and sold on a per-impression or on a per-click basis,
via programmatic auction.
SEE THE FUTURE YOU MUST
PROGRAMMATIC ADVANTAGES
FAST & EASY
COST SAVING COMPARABLE
EFFECTIVE TRANSPARENT
PROGRAMMATIC PRICE EXCHANGE
PROGRAMMATIC PYRAMIDE
THANK YOU!
IVAN IVANTSCHEV
GENERAL MANAGER, EASYADS PLATFORM