Investor Testing Sample Report

InvestorTesting.com

Comprehension & Site Usability Test Research Report April 22, 2015

InvestorTesting.com 2

Table Of Contents

Background & Methodology 3 ………………………………………………………………………………………………………………... Participant Overview 4 ……………………………………………………………………………………………….………………..Verbal Questions / Survey Questions 5/6……………………………………………………………………………………………………………......Executive Insights 7………………………………………………………………………………………………………………... Investor Insight Reports 8-18………………………………………………………………………………………………………….........Notes & Quotes 19-21…………………………………………………………………………………………………………………Investor Tester Videos 22


Background & MethodologyResearch ObjectiveThe objective of this test was to understand how real investors interact with the Hollund Industrial Marine, Inc. website during the research and evaluation process.

Publicly available web pages for Hollund Industrial Marine, Inc. were tested for:

● Company Message Comprehension● Site Usability● Purchase Intent

MethodologyInvestors were recorded interacting with the Hollund Industrial Marine, Inc. website.For a qualitative understanding of behavior, participants were asked to speak aloud during the entire test dictating thoughts, frustrations, and questions. The test included binary tasks and post test survey to collect a supporting quantitative data.


Participant Overview

Location: US

Number of Testers: 5Age: 35-60Income:100k+ Gender: Male and Female Investor Trait: Individual Market Experience: Some MicrocapInternet Experience: ExtensiveOperating System: OSXWeb Browser: Any


1. What are your initial impressions of this website? 2. Does the company appear credible and trustworthy?3. What does this company do? How do they make money?4. Do you find the story exciting and compelling?5. Can you find 3 reasons why investors would want to own this

stock?6. How likely would you be to invest in this company after visiting

the website?7. You work for the CEO. Your job is to help him make it as easy as

possible for investors visiting this website to fall in love with the company. What would you tell him to do. Don't be shy.

Verbal Questions


Written Survey Questions

1. How well did the company do explaining the opportunity?

2. Was the information easy to understand and easy to find?

3. Does this website make you want to go out any buy the stock?

4. Would you tell a friend about this company?


Executive Insights Problems

● Lack of Information on “Investor Relations” Page.

● Lack of Executive Photographs.● Lack of Clarity in Value Proposition● Empty “Projects” Page● Lack of Information on ‘Market

Opportunity”● Hard to Find Social Media Links● Lack of Specificity Which Leads to

Uncertainty, and Ultimately Causes Potential Investors to Pass.

Solutions● Create a More Content Rich IR Page● Include Executive Photographs● Clarify Value Proposition● Put Information on “Projects” Page● Speak About the ‘Market Opportunity’ and

Overall Industry● Be More Specific in the Copy, Do Not Leave

Investors Wondering, or Having to Fill in the Blanks, This Only Leads to Frustration and Does Not Result in Investment.


Investor Insights Tester A: beccafk Female 48Income 100k+

Key Investor Quotes● “Not familiar with underwater forests” ● “Before investing, I want to know more” ● “IR page isn’t giving me much information” ● “Should have pictures of management”

Click For Video

https://investortesting.wistia.com/medias/scihytsucx


Investor Insights Tester A :beccafk Female: 48Income 100k+ Written Responses

How well did the company do explaining the opportunity?Pretty good. I didn't read the whole site but I believe in first impressions which showcased the trees,

professionalism of the company and its various missions and theories. Each question I had was answered by clicking through to other parts of the site.

Was the information easy to understand and easy to find?Yes, I found what I was looking for and it was pretty easy to understand. I would've liked to spend more time

on the site, in fact, but I was cognizant of time for this test and the minutes given to me in the questions on the screen.

Does this website make you want to go out any buy the stock?I would want to investigate more but yes I would be interested in learning about the industry or alerting my

financial advisor about it.Would you tell a friend about this company?Yes, for sure. Since it's new to me and I live in Seattle, which is a lumber state, I think it's an idea worth

knowing about.


Investor Insights Tester B: ocollins1 Male 41Income 100k+

Key Investor Quotes● “I don’t know it appears this company isn’t legit”● “It’s not very apparent what they do to make money”● I have yet to see the ticker.”● “The Investor Relations link is extremely limited”● How likely would you be to invest in this company after visiting the site “Not at all”“

Click For Video

https://investortesting.wistia.com/medias/9uib6248gd%20


Investor Insights Tester B: ocollins1 Male 41Income 100k+ Written Responses

How well did the company do explaining the opportunity?The company did not explain the opportunity well at all. After several minutes I do not know what the stock ticker is. I would expect to read about earning potential and how this company is different from others in this market.Was the information easy to understand and easy to find?No it was not. The investor relations link listed short blurbs from other companies that may be interested but does not include any information why I should be interested in buying the stock.Does this website make you want to go out any buy the stock?No it does not. I had trouble really understanding what the company does.Would you tell a friend about this company?No, not unless I do some additional research at other financial sites in order to determine the value/potential value of the stock.

Tester C: MoraymaMFemale 41Income 100k+

Key Investor Quotes● “Love the front page picture”● “Company that works with a resource we all need...timber”● “Make social media links much more visible”● “Spread your ‘environmentalist story”

Click For Video


Investor Insights

https://investortesting.wistia.com/medias/betqfungvh


Investor Insights Tester C: MoraymaMFemale 41Income 100k+ Written Responses

How well did the company do explaining the opportunity?I loved how easy it was to find the company's mission statement and philosophy and how clean, clear and concise it was all laid out. I think they did a fantastic job explaining it.Was the information easy to understand and easy to find?Yes, the site is set up very well and the information was easy to find and understand.Does this website make you want to go out any buy the stock?Absolutely. I am passionate about our environment and supporting companies that care about it as much as I do. They did a great job selling me on it! =)Would you tell a friend about this company?Yes. I have many friends who would be interested in a company that is as green and progressive as Hollund. I would be happy to tell them about it.

Tester D testing1207 Male 35Income 100k+

Key Investor Quotes● “Missing quotes on front page”● “Show videos”● “Nothing under ‘Projects’ tab”● “Show what you do and why it would be good for investors”

Click For Video


Investor Insights

https://investortesting.wistia.com/medias/20upxrgr4m


Investor Insights Tester D testing1207 Male 35Income 100k+ Written Responses

How well did the company do explaining the opportunity?Fairly well. It wasn't an extravagant or exciting site, but it got the job done. I now know that there are people out there who can mine lakes for timber.Was the information easy to understand and easy to find?Yes, for the most part. It's a well-organized site. On the other hand, it doesn't necessarily have a lot of the substantial bits of info right off the bat. You have to dig around.Does this website make you want to go out any buy the stock?Not totally. It gave me some good info but overall now that I think about it, they could do a better job of really SELLING their service.Would you tell a friend about this company?Yes. It's interesting. Maybe there are others out there willing to tap into the potential of water logging.

Tester E fjord33221 Male 37Income 100k+

Key Investor Quotes● “Put more of a value proposition”● “Be more specific”● “Different fonts make it look thrown together”● “What do you do? Why are you unique? How big is your potential market?”

Click For Video


Investor Insights


Investor Insights Tester E fjord33221 Male 37Income 100k+ Written Responses

How well did the company do explaining the opportunity?It was so-so - I think the core elements need to be re-ordered and aligned.Was the information easy to understand and easy to find?There was no project information, but it was easy to find the product info.Does this website make you want to go out any buy the stock?It doesn't really as there's no emotional hit for me - nothing clearly jumps out as "opportunity" here.Would you tell a friend about this company?Possibly, if a clear value proposition is presented.

● Website is beautiful, the front picture with the trees is very nice● Navigation is nice and clear● Maybe too many tabs● Very Northwestern● Has a “green” vibe● environmentalist appeals to me● I don’t know what Bayano reservoir project is● Would be interested about learning more about that.● Very interesting● Not familiar with underwater forests● Wanna know more● Google finance link isn’t working● IR page isn’t giving me much information● The professionalism of the website gives me some confidence


Notes & Quotes

● Put pictures in the management● Don’t use “silhouette” in management● Imagery in the about us page drops off, need a better pic● I don't know, it just appears this company isn’t legit● It’s not very apparent how they make money.● Im not getting what they do to make money● How likely would you be to invest after visiting the website- NOT AT ALL● I think a minute, minute and a half video would explain what the company does.● Im not getting a clear picture.● The investor relations link is extremely limited● I don't see anything about what their future plans are● Where do they intend to implement this technology.● Looking at the website, I was barely able to tell they had stock available.● I have yet to even see the ticker● Those are things I would expect to see on the investor relations page and they are just not

there.


Notes & Quotes

● Love the front picture ● Setup looks very nice and organized● Appears credible and trustworthy● Likes the “environmentalist” slant● Company that works with resource we all need, everyone needs timber● Shift going back to natural products from synthetic● Important to invest in a company you feel connected to, their environmentally responsible● Make social media stuff more visible● Really spread the word of your environmental stance

Taking a while to load● Missing quotes on front page● Solid looking website● Probably could stand to be a little more exciting● Don’t really know where I go for that (when asked to find reasons to invest)


Notes & Quotes

● They have ‘mostly’ convinced me● Show videos● Nothing under Projects tab● Show what you do, and why it would be good for investors● Front page Image is huge● Put more of a value proposition● Be more specific● We have a plan, well what is the plan?● Too general, too vague● Different fonts make it look thrown together● Show something to get me emotional, maybe work you’ve done● Nothing compelling● Clarify “access” to Tyger Link● Nothing jumps out at me● What do you do? What’s unique about you? Is it a big market?


Notes & Quotes


Investor Testing VideosClick To Watch