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LEUK - pitch deck

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Page 1: LEUK - pitch deck
Page 2: LEUK - pitch deck

VISIONVISION

• LEUK allows consumers to look for all the available options for a particular service using machine learning algorithms and see offers from them & reviews from their previous customers.

• Local businesses on the other hand, leverage their digital portfolio and a more engaging user base at a nominal cost.

Page 3: LEUK - pitch deck

TRACTIONTRACTION

• 20,000+ places listed• 50+ events• 100+ offers listed

• 10+ tie ups for exclusive discounts• 500+ users in 4 weeks.• 100+ coupons generated in 3 weeks

RATED 4.6 (41 RATINGS) ON GOOGLE PLAY

Page 4: LEUK - pitch deck

• We are into a hyper-local information & personal assistance based service offering offline on-the-go database for your city.

• Local commerce in India is a $750bn industry.

• Our target audience would mostly comprise of people in the age group of 15 – 35.

• Many players doing the subsets of the same but there’s a clear need for a complete solution – a simple to use city guide.

MARKET OPPORTUNITYMARKET OPPORTUNITY

Page 5: LEUK - pitch deck

People are 80% more likely to opt for shops, services or restaurants at places they've already been to or have been recommended by friends. It more often due to the lack of knowledge about alternatives than the willingness to try something new.

GENERAL FACTGENERAL FACT

Page 6: LEUK - pitch deck

As a result, the consumers miss out on other alternatives that might provide the same service at a more economical price or have better offers/discounts at that period of time. Similarly, the new businesses struggle to acquire customers.

THE PROBLEM STATEMENTTHE PROBLEM STATEMENT

Page 7: LEUK - pitch deck

People have to use multiple services to access all the information they need. For example - Zomato for food, Groupon for coupons, Nearbuy for deals, some other service to look for events around.

Fact is, most of these services are interrelated and can be shown at one platform drawing the interrelation.

CURRENT SOLUTIONSCURRENT SOLUTIONS

Page 8: LEUK - pitch deck

• Exclusive coupons from Local Businesses has been the main selling point for us.

• Positive response from local businesses to provide discounts for new customers exclusively on our platform.

• Partnering with events to allow users to register for the events through LEUK.

PRODUCT/SERVICEPRODUCT/SERVICE

Page 9: LEUK - pitch deck

• LEUK is free of cost for users,

• We take nominal charges from local businesses for the following:

1. Premium listing charges

1. Commission on new users we generate for local businesses we are tied up with (up to 15%).

REVENUE MODELREVENUE MODEL

Page 10: LEUK - pitch deck

LISTING PLANSLISTING PLANS

Page 11: LEUK - pitch deck

• Customers have to download many apps to find information they need in the shopping and entertainment sector.

• We will offer them an all in one solution with advanced options. For example, you can bookmark your favorite brand store, restaurant, events and offers at one place.

• Our services are free for the first month for local businesses after which we will charge them if they want to continue premium services.

MARKETING & GROWTH STRATEGYMARKETING & GROWTH STRATEGY

Page 12: LEUK - pitch deck

• Local businesses have a separate platform to check the total number of views, turnover through LEUK, edit their details, add a new offer.

• Leverage the student community.

• Big offers and discounts initially to get new customers to try our app first.

• In-app referral and recommendation feature to gain more credits.

MARKETING & GROWTH STRATEGYMARKETING & GROWTH STRATEGY

Page 13: LEUK - pitch deck

• Divided into 5 broad categories –

1. Platform Development2. Graphic design team3. Business Development4. Research team5. Content team

• Mostly undergraduates in their final year.

• Strong development and design team.

THE TEAMTHE TEAM

Page 14: LEUK - pitch deck

2016 2017 2018

Number of operational cities 1 5 20

Total users 10,000+ 100,000+ 1 millionTotal partners and tie-ups 100+ 5,000+ 20,000+Revenue from featured listings (per month)

40,000 – 1,00,000

5,00,000 – 8,00,000

40,00,000 – 60,00,000

Revenue from commissions (assuming 5% )

- 70,000 – 1,50,000

5,00,000 – 8,00,000

Total expenses in Salary (avg. 50,000) + logistics

5,00,000 – 8,00,000

10,00,000 – 12,00,000

50,00,000 – 80,00,000

Net revenue 4,00,000 – 7,00,000

5,00,000 – 10,00,000

NIL

FINANCIALSFINANCIALS

Page 15: LEUK - pitch deck

• There are many funded players doing the subsets of what are doing. For example - Zomato for food, Groupon for coupons, Nearbuy for deals, some other service to look for events around

• We want to be the city guide that gives you all the basic information for a trending lifestyle around you and much more.

COMPETITIONCOMPETITION

Page 16: LEUK - pitch deck

• We provide an easier option to keep a track of everything around you, your perfect city guide.

• Use of machine learning algorithms to show recommendations and targeted ads.

• Ads based on locations. For example - while on 100 ft Road, you get notifications about offers from stores within 500 meters of range.

COMPETITIONCOMPETITION

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• We are looking for a seed fund of INR 300k – 400k for 10% equity in our company.

• We do not have any existing investors.

• We have Jim Beach as our mentor. Jim is Keynote Speaker, SBA Award Winning Radio Host, helps SMBs Grow, McGraw-Hill Bestselling Author of School for Startups

INVESTMENTINVESTMENT

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Key Use of Proceeds % of total raise

Founder salaries 10

Sales & Marketing 20

New hires 30

Technology / Product 20

Capital expenses / equipment 20

INVESTMENTINVESTMENT

Page 19: LEUK - pitch deck

Thank you.Thank you.