Аудитория телеканала 2x2

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    2x2 (

    ) (MNQ)

    TNS Russia, , 2016H1, MIndex (Domino), 16+

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    2x2 (

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    TNS Russia, , 2016H1, MIndex (Domino), 16+

    Image courtesy of Artem Merzlenko

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    9%

    2x2 (

    ) (MNQ)

    TNS Russia, , 2016H1, MIndex (Domino), 16+

    Image courtesy of stockimages, at FreeDigitalPhotos.net

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  • //

    1

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    77%

    13%

    TNS Russia, , 2016H1, MIndex (Domino), 16+

    2x2

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    TNS Russia, , 2016H1, MIndex(Domino), 16+

  • , , 22. , , - 2x2.

    2x2 .

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    TNS Russia, , 2016H1, MIndex(Domino), 16+

    - 2x2

    182 150

    148 134

    124 107

    102 94 93

    81 80 80

    75 75

    73 72 70

    -3

    24

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    Affinity Index* - , ,

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  • 22.

    2x2 7%, 2x2 3%.

    TNS Russia, , 2016H1, MIndex(Domino), 16+ * , ( ):

    164

    126 125 119 116 114 112

    105 100

    95 88 82 80 78 78 77 76

    Affinity Index* : ,

    ( )

    2x2

    . - 2x2

  • (1)

    TNS Russia, , 2016H1, MIndex, 16+, Aff >100

    1 . .

    2 . .

    " "

    Aff = 119

    Aff = 144

    Aff = 170

    Aff = 109

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    Aff = 158

    Aff = 123

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    Image courtesy of zirconicusso at FreeDigitalPhotos.net

  • (2)

    TNS Russia, , 2016H1, MIndex, 16+, Aff >100

    2 . .

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    Aff = 109

    Aff = 124

    Aff = 193

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    Aff = 155

    Aff = 146

    Image courtesy of iosphere at FreeDigitalPhotos.net, Freevector.com

  • (3)

    TNS Russia, , 2016H1, MIndex, 16+, Aff >100

    2 . .

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    Aff = 157

    Aff = 146

    Aff = 174

    Aff = 128

    Aff = 122

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    Image courtesy of Sira Anamwong at FreeDigitalPhotos.net

  • (4)

    TNS Russia, , 2016H1, MIndex, 16+, Aff >100

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    Aff = 134

    Aff = 112

    Aff = 145

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    Aff = 136

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    Aff = 130

    Artwork by DesignMecca.com, FreeVector.com

  • (5)

    TNS Russia, , 2016H1, MIndex, 16+, Aff >100

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    Aff = 143

    Aff =134

    Aff = 119

    Image courtesy of freecreatives.com

  • 2.1 .. 1.6 ..

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    1.4 ..

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    TNS Russia, , 2016H1, MIndex (Domino), 16+, Aff >100

    Aff = 122

    Aff = 131

    Aff = 146

    : Aff = 122

    Aff = 160

    Aff = 181

    Aff = 195

  • 26%

    24%

    42%

    66%

    /-/

    ,

    ,

    TNS Russia, , 2016H1, MIndex (Domino), 16+, Aff >100

    143

    135

    157

    91

    104

    % Affinity Index

    16%

  • 1% 2% 3% 3% 3% 4%

    5%

    5%

    6%

    6%

    10%

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    ,

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    : , ,

    TNS Russia, , 2016H1, MIndex, 16+, Aff >110

    115

    142

    156

    234

    213

    144

    130

    111

    116

    210

    177

    , % Affinity Index

    2x2 , , . 2x2 , .

  • 415 372

    292 233

    206 185 182 179 175 160

    3% 12% 6% 13% 9% 4% 26% 26% 4% 53%

    ,

    ,

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    TOP-10 , , , ,

    Affinity Index

    TNS Russia, , 2016H1, MIndex, 16+, ( )

  • :

    2x2

    TNS Russia, , 2016H1, TV Index, 4+

    98

    92

    120

    32%

    40%

    28% C

    B

    A

    20

    29

    89

    167

    204

    181 32%

    68%

    ,% Affinity Index ,%

    5% 4%

    14%

    32%

    20%

    24% 4-17

    18-24

    25-34

    35-44

    45-54

    55+

  • 90

    125

    87

    50%

    37%

    14% 2

    1

    46% 54%

    TNS Russia, , 2016H1, TV Index, 4+

    160

    180

    94

    91

    76

    69

    50

    8%

    36%

    19%

    12% 8% 5%

    12%

    ,

    ,

    ,

    ,% Affinity Index ,%

    2x2

  • 7% 3% 8% 4% 9%

    16%

    14%

    38%

    16-34 , , ,

    16-34 , *

    (0-5 )

    (6-15 )

    35-54 , (16+ )

    35-54 ,

    55+ , (16+ )

    55+ ,

    LIFESTAGE (16+)

    Affinity Index

    2x2 16 34 , 16+

    ,%

    TNS Russia, , 2016H1, MIndex, 16+,

    33

    35

    67

    52

    68

    127

    190

    248

    *16-34 - ,

  • 16-34, ,

    14%

    Affinity Index = 190

    LIFESTAGE (16+) (2)

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    TNS Russia, , 2016H1, MIndex, 16+, LifeStage

    *16-34 - ,

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  • 1 . 246 .

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    224

    241

    167

    183

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    . .

    2x2

    -

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    Affinity Index 2x2

    Affinity Index

  • 3%

    33%

    - 2x2

    - 2x2

    (2)

    TNS Russia, , 2016H1, MIndex, 16+

    40

    0

    .

    .

    Affinity Index* 2x2

    =188

    . .

    36% - ! *Affinity index 16+, -, -

  • 0.7%

    32%

    (3)

    TNS Russia, , 2016H1, MIndex, 16+ Image designed by Freepik.com

    Affinity Index 2x2

    = 252

    - !

    90

    0

    .

    .

    2x2 , , .

    * -, -

  • (4)

    1.5%

    27%

    TNS Russia, , 2016H1, MIndex, 16+

    Affinity Index 2x2

    = 183

    29% - !

    78

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  • 268

    222

    214

    580 ..

    910 ..

    755 ..

    (5)

    TNS Russia, , 2016H1, MIndex, 16+

    Affinity Index

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  • 2015Q4 2016Q1

    36% 31%

    , %

    51% 45%

    3

    ,

    3

    ,

    TNS Russia, , 2015-2016, TV Index, 4+