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«Онлайн-реклама как источник оффлайн-продаж. Кейс METRO CASH&CARRY»

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PPC

2015 METRO

: TNS GALILEO 2013-2015, TA: 18+

(M/): TNS GALILEO 2013-2015, TA: 18+

,

:

DATA: TNS GALILEO 2013-2015, TA: 18+

,

, , , ,

, 70% EMAIL

+ + . + MOBILE

, 50%

47% - MOBILE

14

:

,

#1 1

, ECOMMERCE

,

ROMI ADWORDS15%30%55.6% 80%55%30.3%226%195%25.6%212%440%34.1% 429%105%47.6%, 54%50%66.7%434%100%66.7%462%75%88.9%YANDEX 111%15%333.3% 367%85%58.8%295%65%51.3%173%70%95.2%231%5%333.3%160%25%66.7%66%145%46.0%FACEBOOK633%115%101.4% 309%90%37.0%, 16%10%166.7%729%105%63.5%318%10%166.7% 81%5%333.3% 515%70%71.4%

MOBILE

2016 METRO - SOV SOS

BONUS: DIGITAL- -

#1

#2

#3

47% METRO

36%11%

THANK YOU!