MOSCOW, FEBRUARY 2016
- - Big Idea
MOSCOW, FEBRUARY 2016
BIG IDEA
?MOSCOW, FEBRUARY 2016
MOSCOW, FEBRUARY 2016
() - 1234MOSCOW, FEBRUARY 2016
() 1234567MOSCOW, FEBRUARY 2016
12345MOSCOW, FEBRUARY 2016
MOSCOW, FEBRUARY 2016
: ?
? ? . MOSCOW, FEBRUARY 2016
(challenge). . (SWOT, , ). ( , , etc.). ( , , ). 4P product,
price, place, promotion. (summary), (). . . - (brand values,
personality, tone of voice). : , , , . () , , , . ., . MOSCOW,
FEBRUARY 2016
360 MOSCOW, FEBRUARY 2016
MOSCOW, FEBRUARY 2016
CHALLENGE: Rexona Men Rexona Women. Rexona Men, .
MOSCOW, FEBRUARY 2016
INSIGHT: , 2014 FIFA World Cup. CHALLENGE: Rexona Men Rexona
Women. Rexona Men, .
MOSCOW, FEBRUARY 2016
: , . .INSIGHT: , 2014 FIFA World Cup. CHALLENGE: Rexona Men
Rexona Women. Rexona Men, .
MOSCOW, FEBRUARY 2016
: , , Rexona Men - , , .: , . .
INSIGHT: , 2014 FIFA World Cup. CHALLENGE: Rexona Men Rexona
Women. Rexona Men, . MOSCOW, FEBRUARY 2016
MOSCOW, FEBRUARY 2016
MOSCOW, FEBRUARY 2016
, ! , . .
. . . MOSCOW, FEBRUARY 2016
BOOMSTARTER.
. .MOSCOW, FEBRUARY 2016MOSCOW, FEBRUARY 2016
REXONA MEN
42 000 . 1,5 . 120 PR Value 193 500. 2014 Rexona Men 66 , 18% .
MOSCOW, FEBRUARY 2016
MOSCOW, OCTOBER 2015
CHALLENGE: Rexona MotionSENSE. , .
MOSCOW, FEBRUARY 2016
: 2015 , , . . .CHALLENGE: Rexona MotionSENSE. , .
MOSCOW, FEBRUARY 2016
: : , . MOTIONsense: 2015 , , . . .CHALLENGE: Rexona
MotionSENSE. , .
MOSCOW, FEBRUARY 2016
- - .: : , . MOTIONsense: 2015 , , . . .CHALLENGE: Rexona
MotionSENSE. , .
MOSCOW, FEBRUARY 2016
MOSCOW, FEBRUARY 2016
. , .
MOSCOW, FEBRUARY 2016
, , .
.
.MOSCOW, FEBRUARY 2016
1500 . .
, -.
.MOSCOW, FEBRUARY 2016
MOSCOW, FEBRUARY 2016
REXONA MEN
MOSCOW, FEBRUARY 2016
MOSCOW, FEBRUARY 2016
406 . . 30 000 .PR Value: 19 643 040 . Rexona 1,6% (160 ). :
18,1%, 34,9%.
MOSCOW, FEBRUARY 2016
!
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MOSCOW, FEBRUARY 2016
