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Strategic Branded Content Management

Welcome to the Satyena business lab.(Research~ Strategy ~Execution)

www.satyena.com

Created By .H Joshi

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A Brief about How to design a Strategic Branded Content management system- simple but strategic approach for Startups and SMES for getting better result.

Lets get some basic knowledge about-

What is Digital Marketing Strategy ?

Ans –Like every marketing Strategy-there are certain objects of any Brand or product .

Objectives ofDigital Marketing Strategy

•Image building •Branding•Marketing•Customer acquisition•Customer retention

What next ?

Like every other marketing planning ,digital marketing has the same objective s–Only change is mode of communicating to consumer or links between brand and consumer ,that is totally digital .

The Relationship between consumer- Digital and Brand in Digital marketing

Strategy

Consumer

Understands the language of BrandUse digital Mode for this linking

Digital

Brand

Understand the language of Consumer Provides on the basis of personalization factor of consumer.

Coming to the process of creating Strategic Branded content management systemIdentifying the consumer ? (A)

Set some factors (B)

A deep analysis of factors ( c )

Metrics Analysis (D)

Creating the Strategic branded content management system (E)

Identifying the consumer ? (A)

Objective ?

To find who are the consumers ?

For whom we have to create the Branded content ?

How ?

Segregate the consumer in different age group-sex-buying power –localization .

Set some factors (B)What are factors ?Factors are basically influential parameters or link generators, between Brand and consumers.EG-emotional-interest-cause-need-Personalization-Education-Attraction-Clear massage , Trust, Participation, memory, Activities, and many more

A deep analysis of factors will help us To understand the Language of consumer(c )

Like-Emotional factors can be different for a 25 year old young guy and 45 year old married man, when we related this factor with Brand –A Health Insurance policy.

Interest factors can be different for a 28 year old young man and 30 year old lady consumer – when we relate with this a brand of Smart phone. Same localization factors are also important in Indian perspective.In general there two Different consumer life cycle according to age When 25 year old consumer have -Attraction, Interaction and Purchase When 50 year old consumer: - he will have a different priority Research, Evaluate ,Purchase

Metrics base Analysis(e)

•To Understand the consumer behavior on digital mode –like Digital behavior of that particular brand .

•What are the movements ,liking and disliking During the digital Journey by consumer.

•A deep Metrics base analysis can easily help us to develop a clear picture about digital behavior of the consumer

ResultWe are able to draw a line of consumer influential factors for that particular brand.

We are able to Design the Strategic Branded content management systemThat includes the answer of following ……….. what to write ?

How to write ?

When to write ?

For whom To write ?

Coming to the Digital Mode Application and delivery-

We have set the objective and designed The CMS.

Now we will have the answer of where to put these content ?

Use different digital mode or platform .Like-SEO-SEM-EMAIL,SMO, and so on

Relax Have some water you are on the right way !

Thanks

To be continue