BRANDED GAMES

by

It’s a game specifically designed

to promote your brand

What is a Branded Game?

YOURBRAND

BRANDED GAME

AUDIENCE

LIKES

AUDIENCE

BRAND AWARENESS

What are the benefits of a Branded Game?

+ audience+ engagement

+ brand awareness

BRAND

UsersLikes

Why publish a Branded Game?

Increase the engagement of the target audience with

your brand

Increase your brand visibility.

Generete “Word Of Mouth” for your brand when the

game becomes popular.

Get noticed during events, expos and

tradeshows.

Reach your Facebookuser base to bring them

closer to your new product offerings, services and

announcements.

Start building a database of highly

engaged users.

Educate your customers or clients about your products.

A natural support for existing and new

campaigns for cross-promotion.

What’s the reach of a Branded Game?

MULTI-PLATFORM PRODUCTS

iPhone Android iPad FacebookWeb

THE BIGGEST CASUAL VIDEOGAMES MARKET GLOBALLY

How can I use my Branded Game?Our games allow you to market your brand and increase your

customers’ engagement in several ways:

Our games are specifically crafted to be used to attract visitors, make them participate and get to know your brand.

1. TRADESHOWS AND EVENTS

Our games can be used as a companion for your marketing campaigns to support key concepts os as stand-alone marketing actions.

2. SUPPORT FOR MARKETING CAMPAIGNS

Games that are built on top of Facebook have a big chance of going viral as they are specifically crafted with that purpose.

3. VIRAL CONTENT

Videogames are a great tool to educate in a fun way. With a game you can help your customers understand how to use a new or existing product, news ways to interact with them or reinforce any other concepts.

4. CONSUMER EDUCATION

This is a casual, one minute long, game built for Facebook. The goal of this

game is scoring as many points as possible in the allotted time by clicking on

the objects to remove them and the objects that match from the screen.

Falling Objects Game

Demo Time!

Try the game here:

https://apps.facebook.com/cerealdemo

This game offers several brand integration opportunities:

Integrating our game with your brand

Look & Feel integrationChange the art of the game to adapt it to your brand guidelines.

2

Main MenuAdd your logo or create a name for the game.

GameplayDisplay your logo in the top-right side of the screen during gameplay.

3 4

Loading screenAdd your logo on top of the loading bar.

1

Game over screenCongratulatory message.6

Facebook ShareShare the player’s score with a custom message that integrates your brand.

Player’s Facebook TimelineThe player’s highscore is shared on his timeline, reaching his friends and friends of friends.

7 8

PowerupsUse your logo or another image as graphics for the game’s powerups.

5

License Model

SETUP FEE

to integrate your brand to the game

MONTHLY FEE ADD-ONS

(Optional)

How we work on integratingyour brand

The licensing process is very simple and usually takes a week of work,

where we work with your team to integrate the look & feel of your brand

with our product and launch it on the platforms you have chosen.

Licensing process

BRAND INTEGRATIONWe work with your team to adapt the look & feel of the game in order to integrate it with your products and logo.

VARIABLES CONFIGURATIONWe work on adapting and configuring the game with Facebook to be able to publish it and obtain the usage analytics. Also, we configure a database where all the players’ information is gathered.

PUBLISHINGFinally, we publish the game with your brand and give you links to promote it internally and with your current audience.

How do I License a game for my brand?If your are interested in licensing one of our games for your brand,

please write to our Sales Department and one of our

representatives will contact you shortly.

brandedgames

@infinixsoft.com