Chapter 5 - Social CommunityDigital You: Social Profile

I forgot my phone

http://www.youtube.com/watch?v=OINa46HeWg8

The Digital You: Track your Phone Addiction

MomentiOS only - $4.99

Tock - a game based on how long you can last without picking up your phone

Break Free Android only -

$1.99

How do social networking communities enable user participation and sharing?

• By making it easy! – Share buttons– Applications– Uploading functionalities– Embed codes– Activity streams

http://youtu.be/itvvFfeLh84?t=1m10s

But we are Social Media Omnivores…

We don’t just use one

social medium.

http://www.delmarvanow.com/story/news/local/maryland/2014/10/31/umes-metal-detectors/18249603/

“UMES installed metal detectors in the student center after "threatening dialogue" was posted on a social media site”

UMES social media threats

• Paid Media– Social engagement

ad– Social context ad– Organic social ads

• Earned Reach– When people share

positive brand opinions and branded content with others

– Word of mouth

Marketing Applications in the Social Community Zone

• Brands boost engagement and sharing through user-generate content campaigns

https://www.youtube.com/watch?v=LoulFeZbMv0

Sites have found a way for users to get paid for their posts and engagement.

Questions?

Digital You

http://www.linkedin-makeover.com/2014/08/13/linkedin-customized-background-template/

http://www.awwwards.com/45-funny-and-creative-facebook-profile-covers.html

http://socialmediacoachingcenter.com/2013/10-examples-of-awesome-twitter-profile-pages/

http://www.slideshare.net/andrewmacarthy/andrewmacarthycom-10-examplesofterriblelinkedinprofilephotosbadlinkedinprofilepicsandrewmacarthy

http://www.npr.org/blogs/alltechconsidered/2013/09/05/219266779/our-cultural-addiction-to-phones-in-one-disconcerting-video

http://www.statista.com/chart/2244/breakdown-of-mobile-traffic-by-application/

http://www.businessinsider.com/moment-app-smartphone-addiction-2014-6

http://inthemoment.io/

http://www.insidemobileapps.com/2014/05/15/breakfree-an-app-that-measures-your-smartphone-addiction-to-help-you-quit/

http://www.breakfree-app.com/

http://www.dailyorange.com/2014/04/tock-it-out-students-design-anti-social-media-app-to-combat-phone-addiction/

Other videos to check out: -Look Up By: Gary Turk -Can we auto-correct humanity? By: Prince Ea