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ANALYSIS
Jessica Dos Santos
Sarah Woubneh
Analysis
Internal impact
External impact
Communicating
FACTORS
INTERNAL FACTORS
How Do You “Do”
Different types of ways to get other peoples perspective would be:
*Interviews *Questionnaires
*Group discussions *Surveys
Factors That Matter
• Target audiences • Messaging
• Channels• Workflow/
Governance
Look Deep Within
• Un-researched Assumptions
• Isolated Opinions
• Loss of Time and Money
EXTERNAL FACTORS
Who Are These People Anyhow?
• User Interviews
• Survey
• Multivariate and A/B Test
• Website Analytics**
•Social and Reputation Analytics
•Search and Keyword Analytics
•Contact Analytics
•Syndicated Research
The Other Guys
• How are competitors websites organized?
• What are they talking about?
• What’s their format?
• What’s their branding and messaging like?
• Where else are they active?
The Power Players
• Bloggers
• Social Media Sites
• Celebrities
• TV Shows/Talk shows
• #Hashtags
• Framilies
• Online Forums
• Trade Shows
• ETC…
Keep Your Eyes Open
• Current Events
• Advances in Technology
• Trends
• Best Practices
Here They Come(Or Go)
•CONTENT
•CONTENT
•CONTENT
• Share your results with stakeholders
• Have a Summary Document
Communicating The Results
Mission Complete