1. Rick Bailey, Principal, RHB, @richardhbailey Sam Waterson,
EVP, RHB, @slwaterson #CCCU2012 Chris Williams, Director of
Communications Joe Davis, PhD, Director of Admission 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
2. Cultivating Community Around Your Brand 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
3. JOINING HANDS AND SINGING KUM BAH YAH 2012 Richard Harrison
Bailey/The Agency All Rights Reserved.
4. The AU Brand: A Little History 2012 Richard Harrison
Bailey/The Agency All Rights Reserved.
5. 2012 Richard Harrison Bailey/The Agency All Rights
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6. 2012 Richard Harrison Bailey/The Agency All Rights
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7. 2012 Richard Harrison Bailey/The Agency All Rights
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8. 2012 Richard Harrison Bailey/The Agency All Rights
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9. THE STARTING POINT: The Presidents Commission on
Revitalization 2012 Richard Harrison Bailey/The Agency All Rights
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10. THE CHARGE: To create a vibrant future for AU out of the
Universitys long-held Christian beliefs, its mission, and its
history with the Church of God 2012 Richard Harrison Bailey/The
Agency All Rights Reserved.
11. REVITALIZATION to imbue with new life 2012 Richard Harrison
Bailey/The Agency All Rights Reserved.
12. Integrity Excellence Servant Leadership Responsibility
Generosity 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
13. To identify the one spot in the universe that only AU
occupies. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
14. What is Our Brand? 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
15. A perception or emotion maintained by somebody other than
you. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
16. The total experience of your university. 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
17. The story of you. 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
18. Discovering Our Story Building Ownership Launching Our
Story 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
19. Coherence 2012 Richard Harrison Bailey/The Agency All
Rights Reserved.
20. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
21. IS TELLING THE TRUTH. 2012 Richard Harrison Bailey/The
Agency All Rights Reserved.
22. 2012 Richard Harrison Bailey/The Agency All Rights
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23. 2012 Richard Harrison Bailey/The Agency All Rights
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24. 2012 Richard Harrison Bailey/The Agency All Rights
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25. 2012 Richard Harrison Bailey/The Agency All Rights
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26. IF WE COULD KNOW WHERE WE ARE AND WHITHER WE ARE TENDING WE
COULD BETTER FIGURE HOW TO GET THERE. 2012 Richard Harrison
Bailey/The Agency All Rights Reserved.
27. ABRAHAM LINCOLN IF WE COULD KNOW WHERE WE ARE AND WHITHER
WE ARE TENDING WE COULD BETTER FIGURE HOW TO GET THERE. 2012
Richard Harrison Bailey/The Agency All Rights Reserved.
28. 1 2 3 4 ARRIVING AT COHERENCE 2012 Richard Harrison
Bailey/The Agency All Rights Reserved.
29. 1 2 3 4 ARRIVING AT COHERENCE 1 Defining the destination In
this kick-off meeting that begins our partnership, well develop a
shared understanding of your goals for your organization or
institution, and together define measures of success. 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
30. 1 2 3 4 ARRIVING AT COHERENCE 1 Three Satellites To
determine your current position in the marketplace, we next engage
in comprehensive market research, answering the three satellite
questions illustrated in the next steps. These findings will
pinpoint your location on the landscape of competing groups and
messages. 2 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
31. 1 2 3 4 ARRIVING AT COHERENCE 1 Satellite One: Who are you?
With Circles of Influence, well discover the distinctive experience
of your institution by engaging in intensive conversations with
current, internal, primary customers. 2 2012 Richard Harrison
Bailey/The Agency All Rights Reserved.
32. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
33. 1 2 3 4 ARRIVING AT COHERENCE 1 Satellite Two: What do you
say you are? Here, well take a Coherence Inventory of your current
communication strategies and tools, with an eye toward identifying
those that are on track, as well as those that represent missed
opportunities. 2 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
34. Website Recruitment communications Campaign and development
communications Alumni communications Internal brand
articulations{SATELLITE TWO 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
35. 1 2 3 4 ARRIVING AT COHERENCE 1 Satellite Three: What do
others say you are? In this step, well gather and evaluate the
perceptions of external markets, again looking for opportunities to
clarify messaging, address misunderstandings and better connect
with constituents. 2 2012 Richard Harrison Bailey/The Agency All
Rights Reserved.
36. Presidentialspeechesandinterviews Conversationswithtrustees
Commencementaddress(Enright) PerformaStudyofAdmittedStudents
ScannellandKurzEnrollmentStudy StamatsPriceElasticityStudy
EnrollmentManagementReports NSSEReport SOARSurvey
COGHigherEducationStudy PerformaPersistenceResearchProject
RevitalizationPresentation AUStrategicPlan
AUBrandingCommitteeNotesandResearchData {SATELLITES ONE & THREE
2012 Richard Harrison Bailey/The Agency All Rights Reserved.
37. 1 2 3 4 ARRIVING AT COHERENCE 1 Coherence Manifest Now were
ready to chart a course that will guide you toward the
destination(s) outlined in Step One. Part communications standards,
part strategic plan, the Coherence Manifest presents the verbal and
visual elements that will serve as navigational touchstones in the
development of new key messaging and communications. 2 3 2012
Richard Harrison Bailey/The Agency All Rights Reserved.
38. 1 2 3 4 ARRIVING AT COHERENCE 1 Making the trip In this
final phase of our journey toward coherence, we will implement the
strategies and creative direction developed in the previous steps.
Marketing communication tools will vary depending on the three
satellite findings, but may include digital, print or broadcast
solutions. 2 3 4 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
39. Discovering Our Story 2012 Richard Harrison Bailey/The
Agency All Rights Reserved.
40. Anderson is the flagship university of the Church of God
(Anderson). 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
41. The Anderson University community mirrors the values of its
supporting church. 2012 Richard Harrison Bailey/The Agency All
Rights Reserved.
42. As part of its connection to the COG, the Anderson
community believe[s] in, treasure[s], and cherish[es] the Bible as
the written Word of God ... 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
43. Scripture is the light to Andersons path. 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
44. As a Christ-centered university, Jesus is the lens through
which Anderson views the world. 2012 Richard Harrison Bailey/The
Agency All Rights Reserved.
45. Anderson welcomes those who are seeking truth and
challenges those on the journey. 2012 Richard Harrison Bailey/The
Agency All Rights Reserved.
46. Andersons programs are designed to prepare students for
more meaningful lives: intellectually, spiritually and
vocationally. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
47. Without the barriers of credal association, Anderson
invites scholars to free and open inquiry about lifes significant
questions. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
48. As a reflection of its openness, Andersons environment is
welcoming, social, creative and fun. A rich tradition of shared
experiences helps build a strong sense of community. 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
49. Ultimately, this climate for academic inquiry, mutual
support and understanding yields people of character who
demonstrate and value integrity, excellence, servant- leadership,
responsibility and generosity. 2012 Richard Harrison Bailey/The
Agency All Rights Reserved.
50. Non-Credal 2012 Richard Harrison Bailey/The Agency All
Rights Reserved.
51. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
52. We Dont Believe. 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
53. We Dont Believe that college educationsor college
graduatesare manufactured. 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
54. that conformity is the goal. We Dont Believe 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
55. that students start at the same places in their educational
journeysor that they have the same needs, challenges, gifts and
talents. We Dont Believe 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
56. that Christians start at the same places in their faith
journeysor that they have the same needs, challenges, gifts and
talents. We Dont Believe 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
57. that the face-to-face teaching and mentoring of faculty
members is outdated or irrelevant. We Dont Believe 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
58. that educational excellence and Christian humility are at
odds. We Dont Believe 2012 Richard Harrison Bailey/The Agency All
Rights Reserved.
59. that students come to us as students only. We Dont Believe
2012 Richard Harrison Bailey/The Agency All Rights Reserved.
60. that learningor faithis dry, stuffy or stale. We Dont
Believe 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
61. that wisdom exists without integrity. We Dont Believe 2012
Richard Harrison Bailey/The Agency All Rights Reserved.
62. that personal responsibility is a tired clich. We Dont
Believe 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
63. that leaders can emerge without the experience of service.
We Dont Believe 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
64. that giving means losing. We Dont Believe 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
65. in the boundaries of artificial conventions. We Dont
Believe 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
66. In short, we are reliably unconventional, uniformly common.
2012 Richard Harrison Bailey/The Agency All Rights Reserved.
67. And together, we distinctly like it that way. 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
68. Building Ownership 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
69. Meetings ... and more meetings ... Revitalization Committee
Trustees Presidents Executive Staff University Marketing Committee
Faculty Management Group Alumni Council Advancement Division
Admissions Staff School of Adult Learning Athletics 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
70. BUILDING OWNERSHIP 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
71. BUILDING OWNERSHIP 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
72. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
73. 2012 Richard Harrison Bailey/The Agency All Rights
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74. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
75. WeDontBelieve.com 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
76. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
77. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
78. ... that students should have all the fun! We Dont
Believe... 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
79. Stairwell/Hallway poster BUILDING OWNERSHIP 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
80. Andersonian Ad BUILDING OWNERSHIP 2012 Richard Harrison
Bailey/The Agency All Rights Reserved.
81. Launching Our Story 2012 Richard Harrison Bailey/The Agency
All Rights Reserved.
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94. Timeline 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
95. October 1917 Anderson Bible Training School Founded Spring
2010 Revitalization Committee formed June 2010 AU engages RHB/The
Agency Sept. 2010 Circles of Influence work begins Oct. 2010 RHB
outlines process with Trustees April 2011 Meetings with faculty and
management May/June 2011 Meetings with Admissions, Trustees Alumni
Council, Advancement division, etc. Aug. 2011 Internal Launch of AU
Story Oct. 2011 Follow-up meetings with Trustees and Alumni
Council, Student Life, Management, Faculty Nov. 2011 External
Launch of AU Story T.V., Web, Billboards, Social, Signatures, etc.
Jan. 2012 Continuation of External Launch, T.V, Radio, Billboards,
Social, etc. Jan. 2012 Meeting with CCCU: Tucson, AZ 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
96. NOW WHAT? 2012 Richard Harrison Bailey/The Agency All
Rights Reserved.
97.
by#Erika#Chaney#################by#Fred#Leary####################by#Sarah#Martens############by#Nathan#Schweke#
that learning -or faith- is dry, stuffy, or stale
by#Melissa#Strich###############by#Kimberly#Klotz#########by#Yharelli#Chamboneth##by#Candice#Huntsman#
We Dont Believe ... 2012 Richard Harrison Bailey/The Agency All
Rights Reserved.
98. Mural Project & Affirmation Meetings 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.
99. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
100. Challenges & Reactions 2012 Richard Harrison
Bailey/The Agency All Rights Reserved.
101. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
102. 2012 Richard Harrison Bailey/The Agency All Rights
Reserved.
103. Listening & Learning 2012 Richard Harrison Bailey/The
Agency All Rights Reserved.
104. Questions? 2012 Richard Harrison Bailey/The Agency All
Rights Reserved.
105. Rick Bailey, Principal, RHB, @richardhbailey Sam Waterson,
EVP, RHB, @slwaterson RHB.com #CCCU Chris Williams, Director of
Marketing Joe Davis, Director of Admission Thanks. 2012 Richard
Harrison Bailey/The Agency All Rights Reserved.