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DIGITAL MARKETING FOR APPAREL SELLERSInternet . SMS . Email . Social Media
WWW.GLIMRAY.COM
THERE HAS NEVER BEEN A BETTER TIME
AND WAY TO ADVERTISE ONLINE.
DIGITAL IS THE BEST WAY FORWARD.
MOVE WITH THE TIMES – MARKET ON
THE INTERNET
• Over 70 million women in India are
already online. Over 78% of women in
the age group of 15-34 search for
apparels over the internet.
• 81 percent of consumers say that they
are more likely to purchase a apparel
product based on social media referral
due to ease of buying and variety.
MAKE A GREAT WEB PROFILE
Stand out from the crowd with good, fresh
& search-friendly contentWWW.GLIMRAY.COM
GETTING ON THE INTERNET IS GOOD, BUT NOT ENOUGH…
All your clients need information and frequent updates about all the new designs, vibrant photos compiling the features, styles, colors, patterns and more
Regular SMS & Email help as phones are always around these days
SMS text messages have an off-the-charts open rate of 98 percent!!
While SMS & Email are great marketing tools, we DO NOT RECOMMEND SPAM! Develop a customer/prospect friendly opt-in program across your online and offline channels before marketing
WWW.GLIMRAY.COM
SMS IS GREAT, MULTI-MEDIA OVER SMS IS GREATER!
With the increase in internet penetration, users crave more media content, plain text messages are not sufficient
Chat applications allow video & images but are not designed for marketing
Use “SmartSMS”es to get the best of both worlds. These “SmartSMS”es are not limited by words (you can write as much as you’d like) and support all media!
WWW.GLIMRAY.COM
BORING EMAILS ARE DEAD, NOT EMAIL MARKETING…
With ready access to emails over smartphones, people check their emails at least once a day
According to the Digital Marketing Association, Email marketing has an estimated ROI higher than 4000%!
Email converts better than social media, people spend up to 17% more when they buy
People actually like getting emails from services they’ve subscribed, key is to get them interested to subscribe
WWW.GLIMRAY.COM
GOOD MARKETING IS MORE SCIENCE THAN ART…
“Market, Measure, Excel” is the motto when it comes to digital marketing
Digital marketing is significantly cheaper than all other forms of marketing, and the best part is that your marketing is completely measurable!
With SMS, Email & Social media analytics, you know your likely customers pretty precisely to calculate the cost of a view!
11 independent studies have shown that
digital marketing ROIs are higher than
traditional print, TV and radio campaigns
WWW.GLIMRAY.COM
GLIMRAY – A COMPLETE MARKETING SOLUTION
Increase visibility of your firm and designs; Prospective clients can easily find you on Search
engines.
Post updates over SMS, Email, Social Media about new
collections, with vibrant pictures and description
Convenient search, good visual rendition save you and your
customers a ton of time
Post dynamic, funny and exciting experiences in a blog
on your profile
Publish real life testimonials in a blog write up of your existing
and previous clients
Post various offers, discounts, combo deals etc offered, get enquiries on them and track
them to closure
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