eLearningU Webinar

@[email protected] autorevo.com/blog

GO

H o w t o G e t Y o u r W e b s i t e o f f o f L i f e S u p p o r t a n d G r o w O r g a n i c T r a f f i c

Local SEO


C A R D E A L E R W E B S I T E S

A U T O M O T I V E S E O & P P C

I N V E N T O R Y M A N A G E M E N T T O O L S

V E H I C L E M A R K E T I N G S O L U T I O N S


“ L a u g h u n t i l L i f e M a k e s s e n s e ”

10 years of website design/graphic design3 years as SEO Consultant3 years as Art Director/Graphic Artist

Check out the AutoRevo Blog for Tips

Autorevo.com/blogB r y a n t G o o d a l l

Director of Search and Social

ABOUT me


N o w , L e t ’ s g e t t o k n o w y o u !

Audiencebreakdown

EmployeeOwner ?


G o o g l e m e ? N o , G o o g l e Y O U !

Google handles over 2 trillion queries a year




that’s 2,000,000,000,000 worldwide





that’s 548,000,000 queries A Day





that’s 548,000,000 queries A Day

and 24,000,000,000 queries a month in the USA


S e a r c h e s A D a y i n t h e U n i t e d s t a t e s o n G o o g l e

800,000,000

@BRYANTGOODALL


S e a r c h e s A D a y i n t h e U n i t e d s t a t e s o n G o o g l e

Almost 3 searches a day from Every

person


Doyouknowhowgoogleworks?


Search engines put out spiders or crawlers to crawl all the websites on the internet and follow the links.

S i t e “ C r a w l i n g ”!Crawling

"@BRYANTGOODALL



S i t e “ C r a w l i n g ”!Crawling

"



S i t e “ C r a w l i n g ”!

Search engines save the code and content on their servers for faster access. The websites are “indexed”.

!

indexing

#

S i t e “ I n d e x i n g ”





G o o g l e h a s o v e r 4 0 B i l l i o n ( 4 0 , 0 0 0 , 0 0 0 , 0 0 0 ) w e b s i t e s s a v e d o n …

!

indexing

#







1,000,000 servers

!

indexing

#







1,000,000 serversThat’s alot

!

indexing

#






S i t e “ I n d e x i n g ”!

The user submits a ”query” or asks the search engine a question and the engine searches their index.

S e a r c h Q u e r y!

QUERY

$








QUERY

$








ranking

The search engine returns the results based on predetermined ranking factors.

S e a r c h R a n k i n g!

%


ranking The search engine returns the results based on predetermined ranking factors.


%




%




%


O R R E A L L Y T H E B I L L I O N D O L L A R Q U E S T I O N

THEMILLIONDOLLARQUESTION


O R R E A L L Y T H E B I L L I O N D O L L A R Q U E S T I O N

How do they rank them?


RELEVANCY


RELEVANCY Authority


RELEVANCY


RELEVANCY

Relevancy is based off of how relevant the content of your website is to the search query.


RELEVANCY

For example…


RELEVANCY

If the searcher is looking for “hotels in San Antonio”…


RELEVANCY

If the searcher is looking for “hotels in San Antonio”… the search engine isn’t going to return results for baseball scores.


RELEVANCY

If the searcher is looking for “hotels in San Antonio”… the search engine isn’t going to return results for baseball scores. It’s just not relevant.


Authority


Authority

Authority is based off of a lot of factors but include links(viewed as votes of legitimacy), click through rates, and even reviews.


Authority

The more “good” links, the better the authority.


Authority

The more “good” links, the better the authority... Never pay for links!


N o , i t ’ s n o t .

Is that really it?


N o , i t ’ s n o t .


G o o g l e h a s o v e r 2 0 0

R a n k i n g F a c t o r s

Is that really it?


G o o g l e h a s o v e r 2 0 0

R a n k i n g F a c t o r s

O v e r 4 0 % a r e a b o u t C o n t e n t

O v e r 4 0 % a r e a b o u t L i n k s

Is that really it?


Be Relevant.Be the Authority.


T h e r e i s a d i f f e r e n c e

TraditionalVSLOCAL


T r a d i t i o n a l ( O r g a n i c )

TraditionalVSLOCAL

L o c a l



TraditionalVSLOCAL


TraditionalVSLOCALL o c a l



• O p t i m i z i n g f o r K e y w o r d s

TraditionalVSLOCAL

L o c a l




• R e s u l t s a r e d i s p l a y e d

d i f f e r e n t l y t h a n L o c a l

TraditionalVSLOCAL

L o c a l






TraditionalVSLOCAL

L o c a l

• K e y w o r d s / L o c a t i o n






TraditionalVSLOCAL

L o c a l


• L o c a l I n t e n t






TraditionalVSLOCAL

L o c a l



• C i t a t i o n s






TraditionalVSLOCAL

L o c a l



• C i t a t i o n s

• R e v i e w s







REVIEWS



REVIEWS

Descrpition





REVIEWS



REVIEWS

Description


M o v i n g f r o m S e a r c h E n g i n e o p t i m i z a t i o n t o S E A r c h E x p e r i e n c e o p t i m i z a t i o n

SEARCHEXPERIENCEOPTIMIZATION


Optimize for the user First.


Optimize for the user First.The Search Engine Second.



Focusing on User Experience




Make it easy to:




Make it easy to:Navigate





Call to Action





Call to ActionContact you




Go Responsive!


Go Responsive!




Go Responsive!


Go Responsive!

looks great on any device




Go Responsive!


Go Responsive!

looks great on any deviceOptimized for speed

And user




Maintain your Reputation




Maintain your Reputation professionally




Use SocialBe Social




Use SocialBe Social

Not a true ranking signal… but shows up in results


L e t ’ s h i t o n s o m e q u i c k h i t O p t i m i z a t i o n

AreyouOptimized?


AreyouOptimized?Quick hit optimization:



1. Keyword Research

“hotels” vs “motels”



1. Keyword Research

“hotels” vs “motels”

“hotels” vs “lodges”



1. Keyword Research

“hotels” vs “motels”“hotels” vs “lodges”

“hotels” – 823k monthly searches



1. Keyword Research


“hotels” – 823k monthly searches

“nice hotels” – 550k monthly searches



1. Keyword Research


“hotels” – 823k monthly searches“nice hotels” – 550k monthly searches

“nice hotels Dallas” - 3600 monthly searches



1. Keyword Research


“hotels” – 823k monthly searches“nice hotels” – 550k monthly searches

“nice hotels Dallas” - 3600 monthly searches

“nice hotels in Dallas under $200” - far less but you know their intention



1. Keyword Research2. Google My Business













Name, Address, Phone, Website




Name, Address, Phone, WebsiteAdd Great Description





Add at least 10 Pictures





Add at least 10 PicturesADD YOUR HOURS





Add at least 10 PicturesADD YOUR HOURS

Add the Right categories




3. Off-PagE Optimization• Linkbuilding




3. Off-PagE Optimization• Linkbuilding• Citations

Consistent, No DuplicatesUse A Local number





4. On-Page optimization





4. On-Page optimization• Title Tags





4. On-Page optimization• Title Tags• H1s

• Meta Descriptions











• Meta Descriptions• Content






• Meta Descriptions• Content• Alt-Tags


3Things


3thingstoStopS T O P D R O P a n d R O L L


&

S T U F F I N G K E Y w o r d s

Bad for user experience and dilutes the keywords worth ranking for.



&



U s i n g S o c i a l T o S e l l

Use social to be social. It’s the place to sell your brand not your

product.

&



& &



U s i n g S o c i a l t o S E l l

Use social to be social. It’s the place to sell your brand not your

product.

I g n o r i n g R e v i e w s

Own up to your dissatisfied customers and fix it. It’s not about

just one customer, it’s about all potential ones.

&



3THINGS



3THINGS2StartR e a d y , s e t , g o !


'

A n a l y t i c s

Reporting is key to know who is coming to your site and how they

are getting there.



'

A n a l y t i c s


are getting there.

O u t r e a c h

The best way to rank for local is to be local. Be a part of the

community you want to target.

'



' '

A n a l y t i c s


are getting there.

O u t r e a c h

The best way to rank for local is to be local. Be a part of the

community you want to target.

C o n t e n t

Be a content creator whether it be YouTube, Social Media, or

Blogging.

'



3things


3THINGS4theFutureR e a d y , s e t , g o !


'

M o b i l e F I R S T

Mobile searches have over taken desktop and it’s coming to the

travel industry.



'



travel industry.

E - R e t a i l

Almost all industries are moving to online sales.

'



' '



travel industry.

E - R e t a i l

Almost all industries are moving to online sales.

T e c h n o l o g y

Tools and technology can help you book, attract and sell more

packages. Look at apps and trends to utilize.

'



CLOSINGREMARKSW E m a k e o u r l i v e s b e t t e r

The focus will continue to be supplying the best experience for users with speed and information. Delivering an easy to use website, great services and impeccable customer service will keep you selling in the age of Search Experience.(

T H E F U T U R E A N D F O C U S O F S E O A N D O N L I N E S A L E S


It’sthattimeL e t m e m a k e y o u r l i f e b e t t e r


ThankYOU

Marketing

eLearningU Webinar