PROPERTY MANAGEMENT ?

The essential business of Big MR

Muder Chiba

Muder Chiba

REAL-WORLD PARALLELS

•Big Pharma•Big Finance•Big Auto•Big Oil•Big IT…

… Big MR* 600-pound Gorillas in own industry

* You heard it here first !

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600 POUND GORILLA IMPERATIVES

• Starting Point : • MR a people-centric business• MR ‘ad-hoc’ revenue streams unstable• Big MR publicly traded corporates

• The Imperative :• De-risk the ‘dependence’ on key people• Create ‘scale’• Make the play for dominance* and being in the Top 3• Growing , predictable revenue/profit streams

* That’s the problem with seminal ideas , books and HBR articles-everyone’s read them +and does the same things!

+ Or their friendly neighborhood consultant has!

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THE RESPONSE…

Properties

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WHAT PROPERTIES

Products & Frameworks

Technology advances

‘Respondent’ Access

Information Currencies

Physical Assets

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Philosophies/Constructs/Frameworks which are sold as products delivering ‘unique' benefits . Products with a ‘black box’ to protect IP and to tie in clients.

Constructs are ‘validated’ post-facto with financial results often with far-removed stock market performance…works well especially when clients are Fortune 500 !

This allows for selling in as deterministic decision-making products.

Many Big MR products are now made or ‘upgraded’ with a little re-branding , a dash of seasoning from other constructs and a wee bit of pressure-cooking!

Some canny MR users now own constructs with just such a recipe!

Products & Frameworks

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Data collection / analysis / collation/delivery tech which is (temporarily) advanced beyond competition to provide a competitive edge.

Great excitement is created around this adoption in spite of being laggards! Flavours of the season are neuro and mobile! Have been for a while but not stale yet ! You can also create self-excitement even with GPS at times!

Technology

Prediction: The next shiny big thing is going to be wearable tech- remember you heard it here first!!

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Panels of all types and stripes• Access to respondents –general and special tgs , online and offline• Behavioral data collection longitudinally

Laurel ,19 M does come into the panel as Laura 34 F upper SEC , 2 kids in school as it provides more opportunities ! And in multiple panels! Laurel continues to try to stay a step ahead of the ‘algos’ trying to trip him up! There is also software now to help him maximize earnings through ‘automated’ response!

‘Respondent’ Access

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Industry “currencies” • Media sales currency• Consumer choice currency• Market Share

‘Currency crisis’ rears it’s head quite regularly ! Compromised panel lists , unacceptable sampling and sample , just plain bloopers… .

When you can give out awards for ,say , best tire for the rear in a 30-seater bus which ferries schoolchildren- you have it made!

And it requires huge dollops of Socratic Wisdom to manage the expectations of large rivals each with a mandate to have the largest market share !!

Information Currencies

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• Physical facilities• State-of-the-art FGD venues • Cinema auditoriums with ‘testing’ chairs • Innovation labs/centres for NPD • Rural research facilities • Sensory research ‘sanitized’ facilities• Shopper research facilities

Big MR has largely vacated this space as it visibly seeks to be asset-light !Stable economy strategy in High growth markets too!

Visualize- a 600 pound gorilla seeks to be unencumbered by weight !

Physical Assets

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THE SECOND WAVE…

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Acceleration of Trends

1.Premium Branded products from Big MR on DIY platforms2.Syndicated output delivery in the strategic ,non-measurement space -of pieces like U&A/H&A/Customer Satisfaction, Brand Equity…3.End-to-end Delivery platforms to eliminate people intervention/wisdom4.Conglomerates with outsourced supply chain and a ‘sales and service’ model

The Essential Business of Big MR

Property Management !

Muder Chiba

EPILOGUE

Muder Chiba

CAREER OPPORTUNITIES IN BIG MR

• Estate Agent

• Maintenance Executive

• Facilities Manager

• Chief Architect

• Site Manager

• …

Muder Chiba

Deterministic via Probabilistic Perspectives

MarketComplexity

DecisionsInformation Complexity

muder.chiba@gmail.com +919820620084