Proximity MarketingWorkshop

DeployiBeacons

DeployApp

What Can ProximityMarketing Do?

Coffee/Cafe

Coffee, Café and Lunch Use Cases

• Automatic Loyalty Rewards• “We Miss You”• Visit Again Today• Upcoming Events• New Menu Items

Bar/Restaurant

Bar & Restaurant Use Cases

• Automatic Loyalty Rewards• “We Miss You”• Upcoming Events• Daily Specials• Hold Valentine’s Day Reservation• Complementary Brands

Venue/Arena

Venue/Arena

• Upcoming similar events• Bundle dinner & a show• Cross promote before or after• “Day of” seats available• Buy merchandise on site

Attraction

Attraction Use Cases

• Engage while on site• Tailored upsell based on behavior• Capture impulsive purchase• Upcoming events• Upgrade tickets• On site concierge

What Can ProximityMarketing Teach

You?

Privacy

Privacy

• Users Come First• Full Transparency • Opt-in Experience

Challenges

Challenges

• App Fatigue• Email Fatigue• Big Data to Big Value

cvw@adored.comBlog: adored.com